Weekend Favs February 13

Weekend Favs February 13 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Growsurf– The fastest, easiest way to build a referral program right into your product or newsletter. Our customers see 300-1000% returns and 9-40% monthly growth — all on auto-pilot. No-code platform. 100% customizable. Powerful APIs, webhooks & integrations.
  • Double Take Labs -Time has been doing strange things lately — things it’s always done. Moving slowly, looping around, flying by. We invited 9 artists and creators whose practices include time-based works, to make works on time in this time. To shine a little light on, and help us make our own sense of, time in a year that has gone by many names.
  • PixelMe – PixelMe is an URL shortener that includes a retargeting pixels in every link. Create powerful branded links and get up to 34% more clicks.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-february-13/

Bejnamin Cory Harow’s Tips for Staying Safe After Getting the Covid Vaccine

After a year of uncertainty, we can finally see the light at the end of the tunnel for when the coronavirus pandemic will conclude. Multiple vaccines are now being distributed all around the world, and scientists are beginning to feel optimistic about life returning back to normal. After a whole year of struggling financially and mentally, people are at their wits end. They want to return to work, host family gatherings, and book a vacation whenever they please. However, even though things could return to a version of normal soon, Dr. Benjamin Cory Harow wants to remind everyone that the virus still exists and we should still take precautions to keep ourselves and those around us safe. 

Harow graduated from Stony Brook University School of Medicine and completed his residency at the University of Chicago. He currently works as an Emergency Medicine Specialist at the West Boca Medical Center in North Palm Beach, Florida. His job specializes in the diagnosis and treatment for patients who are experiencing life threatening conditions such as heart attacks, shock, drug overdoses, or massive bleeding. He has about 20 years of experience in the medical field and has licenses to practice medicine in Florida, Illinois and Massachusetts. 

With his level of expertise, Benjamin Cory Harow wants to provide the public some information about how to stay safe and healthy once the pandemic has ended. Some people think that after they have received both shots of the vaccine, that they can just look at Covid-19 in the rear view mirror and never have to worry about it again. Unfortunately, that is not the case. Below are some tips for how to keep your health and safety a priority after getting the vaccine:

  1.  Keep Wearing Masks

Although the vaccines give people 95% immunity to Covid-19, it is still not complete immunity. Even if one person who is vaccinated feels that they are immune, they could still become a spreader and infect others around them. Harow is advising everyone to take the extra precaution and wear a mask after getting vaccinated.

  1. Only Associate with Other Vaccinated Individuals

It is wise to remain cautious around those who have yet to receive the vaccine. When a person gets vaccinated, it is best two self quarantine for two weeks before meeting up with other vaccinated people. This is a safe way for people to become social with one another again without putting others at risk. 

  1. Still Hold Off on Purchasing a Plane Ticket

Dr. Anthony Fauci made a statement about people who want to travel as soon as they are vaccinated. He said, “I mean, if you absolutely have to travel and it’s essential, then obviously, one would have to do that. But we don’t want people to think because they got vaccinated, then other public health recommendations just don’t apply.” Although we are nearing the end of the pandemic, it is not quite over yet.

Dr. Benjamin Cory Harow hopes that people will find these tips useful as we continue to learn more about the coronavirus and how to properly tackle the pandemic once and for all. Even though people are tired of hearing it, we need to continuously follow the CDC guidelines and practice social distancing and wearing a mask. We are not quite at the finish line yet when it comes to the pandemic, but we are getting closer and closer by the day. The more we all collectively do our part to prevent the spread, we should return to normal life soon.

The post Bejnamin Cory Harow’s Tips for Staying Safe After Getting the Covid Vaccine appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/bejnamin-cory-harows-tips-for-staying-safe-after-getting-the-covid-vaccine/

The Tale of Alexei Orlov and the Art of Specialization

The beginning of our tale starts in late 2016. Alexei Orlov sat in a Florida boardroom with his colleagues. Amongst them, CEOs and other influential c-suite members of several world-renowned agencies that together created a global corporate marketing giant that housed over 5,000 clients in more than 100 countries. 

That particular day, Alexie Orlov was aloof. He stared out the boardroom window quietly in pursuit of something a little different than every other CEO around the boardroom desk that day.  Orlov’s colleagues focused on the day’s business and the tasks at hand regarding the global corporate marketing giant. Each of them had a small personal piece of the massive corporation that they were solely responsible for keeping alive and thriving. 

When questioned,  Alexei Orlov swiveled away from the window and back to the others in the boardroom. He kindly but firmly whispered two simple words, “I’m bored.”

Orlov immediately began to choose his next statements very carefully. He continued, “I want to do my own thing.”  Alexei’s boss at the time and CEO of this global corporate powerhouse quickly reminded Alexei that it was the wrong time to think about leaving as they were right in the middle of many overhauling changes and that they needed him to help facilitate those successfully.  

“Look,” Orlov continued, “ the world doesn’t need another giant marketing network as we’ve got here. It needs a highly specialist-targeted branding and marketing network. This business doesn’t have to be another four or five or six hundred billion dollar mammoth. Still, it will acquire agencies that specialize, and it will serve some of the finest brands in the world because of our specializations.” 

The men around the boardroom table almost visibly leaned in toward Orlov curiously and asked him to explain more about what he meant by specialization. Alexei fired back, “I’ve just happened upon this thing called bread, and you gentlemen wish me to give away the secret ingredients to the recipe formulating in my head. Each of you has certainly gone a bit mad to think I’ll share it with you straight away.”  The gentlemen’s curiosity was still piqued but left completely unsatisfied by Orlov as he rose, with an excited smile, from his chair and wrapped himself in the tailored suit coat that perfectly matched his astutely-tapered pants.

Alexei Orlov walked out of that Florida boardroom and resigned from his very prestigious post with the global corporate marketing giant the very same day. But what was this specialist-driven marketing empire that Alexei Orlov saw so clearly outside those boardroom windows in the balmy Florida afternoon sky? Alexei Orlov began to see the ‘Moments That Matter.’ That was the day that Alexei began formulating the concept for his new entrepreneurial adventure and his new company, MTM. Now, this is the end of the tale, but the very beginning of a wildly popular, much more exciting adventure story. Keep reading to find out where Alexei Orlov will take you now.

Alexei Orlov’s Vision Brought to Life

So, in February of 2017, with $35 million in investor funding and a bit of his own cash, Alexei Orlov had put together a $35 million war chest. Then, he set about to create a strategy for a company comprised of 8-10 highly distinct and highly-specialized groups. He would acquire each of them because of what they offered the world, the momentary growth stage each saw themselves in, and because Orlov could see where he could add value to them. Groups and businesses reaching their prime did not interest Alexei Orlov and were not his prime candidates for acquisition. Each company he acquired would be a startup or only have been running for a short time. Each would also own a specialization and offering so unique, the capability of growing was a given.

MTM Choice specializes in awakening their clients to the ‘moments that matter.’ Thus, the MTM in the title of Alexei Orlov’s now three-year-old marketing newborn. In three years, MTM has amassed $50 million in revenue, with offices in New York, LA, London, and Shanghai, Milan, and a new office opening soon in Singapore mid-pandemic. Alexei Orlov has 300 members from four very different and very specialized marketing and branding agencies he has acquired. Together, they serve over 250 clients across the globe.

The Specializations Within MTM 

MTM currently houses four separately acquired agencies. All of the agencies live in the PR, marketing, and brand activation industries. All specialize in what they do that all remain non-competing, allowing for a set of very healthy new partnerships upon entering the MTM fold.  The acquired agencies have seen significant growth steps under the wing of Alexei Orlov. 

The Full Portfolio of Agencies Acquired by Alexei Orlov and MTM

Local Projects 

The Experience and Media Design Platform

NOM  

The Video Advertising Solution

Syndicate Sub Rosa 

The Brand Strategy and Design Practice

Camron 

The PR Agency

Alexei Orlov on Tailored Client Communication 

Alexei Orlov built MTM on the notion that what brands need most are specialist-driven branding and marketing efforts to reach their target audience effectively. Every day, Orlov takes the larger ideals MTM purports and uses similar, specific, and tailored communication tactics with his clientele. Ovlov spends much of his time conversing with his client’s CEOs (Executive) and CMOs (Marketing). He knows these leaders look to him to offer cauterizing honesty with every piece of communication given. To advise these brands strategically and with confidence, Orlov speaks to their leaders with intensely blatant honesty. Yet, each conversation’s truth must be delivered uniquely for the specific leader’s ears currently tuned in. 

Engaged with a different leader each time, Alexei Orlov creates specialized communication based on his audience. He might talk to a brand’s CMO one way, while the very same ideas he communicates to their CEO might sound like a completely different conversation to the untapped ear. CMOs generally don’t want to talk about network consolidation and cash flow, or foundational data. Still, Orlov will use all of those pieces of specialized data when communicating with a CEO. With CMOs, he typically appeals to their creative sensibility, while CEOs only want to understand how their brand message impacts all of those operational data points. 

Orlov spent many years professionally deciphering and understanding business executives’ communication patterns from all industries and parts of the world.

Creating Positive Anxiety in Clients

Alexei believes that without a sense of positive anxiety, then there stands a very slim chance that the potential client will choose to take a meeting with you. You want them to come into the room and take the opportunity to feel why your services are necessary to their business now. You need the client to know you can elevate their brand to its greatest possible visibility. 

“These potential clients are not the type of business people that need any sort of education from me. They don’t want a lecture; they want refreshment and new insights. They want to have a conversation and, in all of that, an anxious feeling or two. It’s my job to instill in them the sense that if they don’t stop and speak to you at that moment, they very much could lose an important opportunity that is likely not to be there in the morning.”

–Alexei Orlov on Instilling Positive Anxiety

Specialization through Technology

AIEQ is proprietary technology currently being developed by Alexei Orlov and already in use at MTM. The technology increases understanding for MTM agencies across more significant marketing ideas, specifically cultural intelligence and social listening. AIEQ comes from an idea Orlov birthed at the outset of MTM.

AIEQ  does not assist marketing and branding professionals in closing business deals with clients but in opening up profitable, on-going business relationships. AIEQ helps MTM professionals form and sustain, even grow and cultivate long-lasting, smart business relationships with every single brand that walks through the door.

When Brands Don’t Need to Specialize

Specialist-driven brand activating platforms are the bread and butter of MTM. Most clients seek Alexei Orlov and MTM for precisely that. Yet, sometimes there are individual clients whose immediate goals tell the MTM specialists that this particular brand needs expansion beyond their current specialization to hit a more comprehensive customer demographic and expand their essential offerings. MTM prides itself on giving its clients the best specialized marketing offerings in the industry. Still, Orlov also knows when a client needs to go in the opposite direction, and he demonstrated that clearly in MTM’s work with a little financial firm called Goldman Sachs!

With MTM helming their rebranding initiatives, Goldman Sachs (GS), to the general public, became a more tangible investment option, readily available to assist any investor. Goldman’s goal was to expand their offering, becoming an investing company accessible to all people, slightly quelling the elusive investment giant persona its reputation and brand strategy had promoted in the past. MTM successfully facilitated this expansion and brand evolution. Goldman Sachs still carried that elusive financial giant essence, but the rebrand opened up their business to a much broader clientele base and tremendously increased their potential annual earnings. MTM taught the world that it wasn’t necessary to have a million dollars in the bank before choosing to invest with the almighty Goldman Sachs. 

Alexei Orlov’s Specialized Path to Success

Even in the expansion of Goldman Sachs’s target audience, the tools and strategy Orlov used desired a large dose of specialization to pull off the feat successfully. Alexei Orlov’s greatest gift may be his ability to decipher the specialized pathway needed for each brand to reach their intended destination while claiming a long list of brand-activating and high-level marketing wins along the way.

Our tale ends here for now. But rest assured, Alexei Orlov will continue to pen his grand professional adventure. No matter the MTM client involved or the size of the task brought, Orlov will always find a unique way to succeed with each one using his personally cultivated brand of specialization.

The post The Tale of Alexei Orlov and the Art of Specialization appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/the-tale-of-alexei-orlov-and-the-art-of-specialization/

Helping the Underdogs Rise Through Local SEO with Justin Sturges

Helping the Underdogs Rise Through Local SEO with Justin Sturges written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Justin Sturges 

Headshot of Justin Sturges who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode, Sara interviews Justin Sturges. Justin is an award-winning author on the topic of local lead generation and is the go-to guy for local SEO in the Duct Tape Marketing Network. He runs local SEO trainings and provides services to a variety of local service-based businesses across the country.

Questions Sara asks Justin Sturges:

  • What inspired your recent move to Mexico?
  • Did you have any fear in terms of how moving to Mexico would impact your business?
  • How was it transitioning from the corporate world to establishing your own agency?
  • What draws you to working with the ‘underdog’ businesses of the world?
  • What are some examples of different systems, processes, and automations that you’ve put in place that directly relate to local SEO?
  • What’s the first step that someone should take when they’re just getting started with documenting their systems and processes?
  • What should a small business with a somewhat limited budget focus on as their key priorities when it comes to local SEO?
  • What are the most important results that a small, service-based business owner should be focusing on?
  • What do you know now that you wish you would’ve known when you first started your agency in 2001?

Where you can learn more about Justin Sturges:

  • Learn more about Justin’s company: Systemadik

Original source: https://ducttapemarketing.com/helping-underdogs-rise-local-seo/

Get Ahead of the Summer 2021 Fashion Trends with Helen Schifter

Despite the ongoing pandemic that is happening worldwide, summer is right around the corner and everyone is looking to get the inside scoop on hat trends are going to be popular this coming summer. Well luckily, we have the style icon Helen Schifter to tell us what to add to our closet before they go flying off the shelves. So stay tuned and get ready to look incredibly fashionable this 2021 summer!

Helen Schifter is known for her amazing taste. As a former fashion editor, her unique aesthetic can be expressed through not only her clothing, but through her interest in interior design. She offers a helping hand for designing apartments in both Manhattan and Long Island. In addition to clothing and home decor, Schifter is also a huge fan of collecting paintings, she even has a special piece which was given to her by the one and only Anna Wintour. According to Charity and Life, Schifter believes that, “the value of designing, whether it be putting oneself together and maintaining an impressive clothing wardrobe or designing the inside of one’s home, transcends the beauty of the final product. It also provides other added benefits to those involved in the process. There’s a certain feeling of pleasure that one derives from the process. The process can also be exciting; as you are working on making-up your own possessions – whether that be the inside of your own home and abode, or dressing yourself up.”

So as an expert on fashion and design, what can she predict about the upcoming trends this summer season? Below is a few predictions on what Helen Schifter thinks everyone should wear once the weather warms up:

  1. Crop Tops

This suggestion can seem a little basic, but it is the ultimate summer fad. Full length tanks are a thing of the past, and crop tops are moving its way up the ladder. Pair this top with a pair of shorts and sandals and you have a cute outfit to soak up the sun.

  1. Puffy Sleeves

For a nice and breezy summer evening, throw on a cute top with long puffy sleeves to add style to any normal outfit. It is a perfect look for a night on the town.

  1. Black Masks

It must be 2021, because we are actually talking about face masks as a form of fashion. Black masks are a super chic look to pair with any ensemble this coming summer. Since the color is simple and will match anything, it is an easy way to be trendy this year.

  1. Sheer

Although it is not a trend for everyone, sheer is making a splash this summer season. Whether it be a sheer maxi dress or just a top, it is a nice light fabric that will keep people feeling comfortable and stylish at the same time. 

Although this summer will not necessarily be the same as those in the past, it is still important to keep up with current trends and incorporate them as your own. The summer of 2021 will be full of color and fun, creative styles that could be worn in the house or out at a restaurant. Helen Schifter encourages people to get into fashion, because it is fun to express your personality through clothing. And there is something about keeping up with trends that make people feel youthful. Make sure to make a statement this year by throwing on a crop top and pairing it with a chic mask, and remember to enjoy yourselves despite the uncertain times. It is never a bad time to make a fashion statement.

The post Get Ahead of the Summer 2021 Fashion Trends with Helen Schifter appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/get-ahead-of-the-summer-2021-fashion-trends-with-helen-schifter/

Why Comfort Is The Key to Connection

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jen Marr

Headshot of Duct Tape Marketing podcast guest Jen MarrIn this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

Questions I ask Jen Marr:

  • One of the core beliefs in your book is that we can learn a lot about comfort for dogs — tell me more about the science behind your work.
  • What’s your definition of comfort?
  • Why do you think comfort is really the key to helping people connect?
  • Can comfort be relearned and does that make comfort a skill?
  • What are some tangible examples of how someone could bring this idea into their leadership skills or into the workplace?
  • Do you use dogs in your actual session?
  • Does somebody who has a more introverted personality versus an extroverted personality tend to be more natural at comfort?

More About Jen Marr:

  • Learn more about Jen’s company Inspiring Comfort on their website, LinkedIn, or Facebook
  • Paws to Comfort: An everyday guide to learning how you can help mend our disconnected world.

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model that allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Original source: https://ducttapemarketing.com/comfort-is-the-key-to-connection/

Weekend Favs February 20

Weekend Favs February 20 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Tripetto– Make quizzes, order forms, exams and more with no-code calculations. All without any coding in Tripetto’s calculator block.
  • Hugo -Centralized, actionable meeting notes app. Manage notes, agendas, and tasks with your team. 20 work app integrations.
  • Julian – Learn how to write and design advanced landing pages that compel people to convert. Featuring landing page examples and optimization best practices.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-february-20/

Tips And Tricks For Instagram

Instagram is one of the newcomers in the social media world. But, it has been the most engaging social media among all others. Instagram is mostly visual and its attractive interface keeps users enjoying it. Either you are an individual or a brand, this social network is perfect for all. If you are a new Instagram user or someone who wants to grow his profile gradually, follow these tips and tricks to boom on the platform.

Stay active daily

The algorithm of social media platforms like Instagram is designed to prefer active users. Some people don’t actually care about the regular activity which is an incautious mistake. Since you have signed up on Instagram, you should spend at least a few while regularly. Note that it takes time and constant activities to grow an Instagram profile.

Have a schedule for posting

What is a noteworthy difference between you and an influencer? Perhaps, the content calendar. You might be still struggling for inspiration to post on Instagram where an influencer already has a massive content calendar. He knows what and when he is going to post. You can draft a content calendar on a weekly, monthly, even yearly basis. After filling up the calendar with posts, also be careful about the posting time. A posting schedule will make your followers accustomed to peeking on your profile at a certain time. 

Design content idea

Lack of a content idea is a common and distasteful experience for most Instagram users. Some users frequently upload images but don’t get sufficient engagement. It is because their followers find that content boring. Before you start your Instagram journey, you need to generate precise content ideas for subsequent posting. For instance, if you are a fitness enthusiast, you can ask a workout topical question, or post a tutorial video a few often. Again, you can post images on a trending topic for better engagement. 

Follow others to grow followers

The number of followers is usually considered the key to success on social media platforms. You can grow your followers in several ways. If you are in a hurry or need to grow a highly targeted audience, you can buy Instagram followers through a paid campaign. However, you can grow followers organically as well. You should start following targeted people on Instagram to get follow back from them. Though this is an ancient strategy, it seems to be working fine yet. 

Add blog or landing page URL in bio

Does Instagram have any downside? Yes, they have. You cannot add a website URL or link to each post like all other social platforms. Instagram users are allowed to add URLs in the bio section only. It may seem harsh to online marketers, but the Instagram authority did it to prevent excessive spamming on the platform. What to do then? Well, you have to follow a different strategy. You can add your desired URL in bio and mention it on your image caption to influence followers for clicking. 

Find the best hashtags in your niche

Without hashtags, Instagram posts are like ships without a captain. Hashtags help you to reach your targeted people as well as audiences to find the right post among millions of them. According to many influencers, discovering the right hashtags is the secret of their success. Fortunately, there are both paid and free tools to find out the best hashtags for your Instagram posts. You can use a tool, follow others and brainstorm to figure out the best hashtags for your niche. 

Use brand hashtag

If you have opened a business profile, the best way is to make a branded hashtag for followers to find you easily. For instance, brands like Google and Apple have their own branded hashtags like #Google and #Apple. This strategy is quite effective because their followers find their posts simply by typing these branded hashtags. 

Tag others

Tagging another profile handle on Instagram is a killer strategy for high engagement. People as well as businesses like to be tagged by others. Anyone likes it when someone mentions him or talks about him. When you are sharing others’ stories, don’t forget to tag them on your post. If you do it constantly, they will start noticing. Finally, chances are they will tag you too or follow you.

Use special fonts and emojis

Instagram is a highly active social platform. Users all over the world post more than 300 million images on this platform each day. So, anyone is hovering thousands of posts in a day. As a result, it is quite easy to lose attention from an essential post. This is too bad if they accidentally miss your post anyway. Well, there are a few strategies to grab followers’ attention among this massive number of posts. You can use fancy fonts and emojis to make your post more visible. Though they catch people’s eyes, overdoing them may spoil your attempts too. So, be careful while using them. 

Engage with followers

The main purpose of social networks is to create engagement among people. Unfortunately, some of us are too lazy to do it, others keep their egos high. Notice the successful profiles. They are constantly posting interesting images, replying to comments, liking others posts, and mentioning each other. If you want to grow your profile and become popular, you must engage with your followers. Highly engaging profiles are also prioritized by Instagram. Note that if you ignore people, they will do the same. 

Track your progress

Whatever you do, progress tracking is essential to know if you are going on the right path. Instagram has an excellent default analytical tool to monitor user’s engagement and activities. If you truly want to roar on Instagram, you have to understand what your audiences are fond of. Notice like an eagle what is going on and what is really working for your progress. If you can catch the point, repeat your trump card, again and again, to be successful on Instagram.

Finally, consistency is the key to success on any digital platform. Always care about your followers and post highly engaging content accordingly.

The post Tips And Tricks For Instagram appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/tips-and-tricks-for-instagram/

Using Video at Every Stage of The Customer Journey

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Oliver

Headshot of Ben Oliver who is the guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

Questions I Ask Ben Oliver:

  • You believe video is more than just another form of content. Can you expand on what you mean by this?
  • Can you make a case for the fact that there are people who prefer to consume content differently (read, listen, watch)? And do we need to be catering to all three of those?
  • Why can’t you just turn on the camera and produce videos so that you can post them to all channels?
  • How do you marry video or types of video to the different stages of the customer journey?
  • Is there a formula to hook people at the beginning of the video in order to get them to consume the whole video?
  • What are some of the best pieces of advice for a new product or campaign that you’re trying to run, and how do you amplify those videos?
  • What are some of the really out-of-the-box ways that you see or places that you see people using video that most people just aren’t considering?

More About Ben Oliver:

  • You can learn more about Ben’s company: Storyboard Media
  • Claim your free one-hour video strategy session here

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Original source: https://ducttapemarketing.com/video-for-customer-journey/

6 Easy Ways to Optimize Your Facebook Business Page in 2021

6 Easy Ways to Optimize Your Facebook Business Page in 2021 written by John Jantsch read more at Duct Tape Marketing

With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences.

It seems as if there’s always some new feature on Facebook to conquer. So whether you have a well-established Page or you’re just starting, follow this list to optimize your profile to get the best results for your business in 2021.

1. Add a strong Call to Action button

A strong call-to-action button on your Facebook business Page is imperative. The bright blue button is the primary means of driving some sort of action on your Page. This can include sending traffic to your website, direct messages, signups, and more. This appears right below your cover photo. 

Facebook cover photo

You choose what action you’d like visitors to take based on what you think is best for your business. For example, if you’re a dentist’s office, your CTA might be to ‘Book Now’ or ‘Call Now’ to make an appointment versus a ‘Shop Now’ button. Today, there’s a long list of options to choose from – so if multiple CTAs apply to your business, you have the opportunity to experiment with the options available to see what works most effectively. 

Facebook Business Page CTAs

2. Fill out your Facebook Business Page profile in detail

This is a simple step. But it’s something businesses can neglect to take full advantage of. A completely filled-out profile sends the message to your audience that you’re engaged. There are a ton of sections where you can add more information about your business. Here are a few:

  • Description/About
  • Location
  • Contact details (include your phone number and email)
  • Website address
  • Other social media accounts (Instagram, Twitter, YouTube, etc.)
  • Hours of operation

Social media is a place where people go to understand who you are as a business and gain trust. Consistency across all of your social media channels is crucial, along with keeping your information accurate and up to date.

3. Utilize Facebook Messenger

Giving your visitors and customers an easy way to communicate with you gives you a competitive advantage. Messenger is a great way to enhance the user experience on your Page and showcase how well your business provides quality service. Speed is imperative today – setting up automatic messages with Messenger can go a long way. A few options you can do are:

  • Set up a welcome greeting when someone begins a conversation with your Page
  • Create and save frequently used replies
  • Turn away messages during your out of office hours

Setting up Facebook Messenger for your business page

4. Encourage your customers to leave reviews

Social proof is so important. Think about it – how often do you buy from, let’s say, an Amazon seller with zero reviews? How often do you buy from anywhere that has no reviews? Likely less often. And even so, when you do buy from someone with few reviews or social proof, there’s a lot more hesitation and time needed for consideration.

Encouraging your existing customers to leave reviews on your Facebook Page gives you the opportunity to engage in conversation with existing customers and builds an additional layer of trust with new audiences.

5. Choose or update your Page template so that it is in line with your business goals

A few years ago, Facebook launched templates for business Pages. This is a feature that offers a variety of Page layouts that you can choose from to best suit your specific business.

There are ten options for you to choose from. You can change your template under the ‘Templates and Tabs’ section in your Page settings.  The template you choose determines the order in which your sections appear with the timeline feed and tabs. When you’re deciding which template to use, consider what the goal of your business is. 

6. Experiment with different types of featured cover photos

Your Page cover photo is a digital sign for your business. It’s the first thing people see when they visit your Page. It’s your first “conversation” with your customers, and it can have many uses.

You can use it to showcase a new product or service, announce an upcoming event, promote an upcoming book release, direct users to take action, the list goes on. Your business Page serves a purpose – so when you’re thinking about a cover photo, factor in what your business goals are so that you create something with purpose as opposed to just an aesthetically appealing image.

Not only can you upload a still cover image, but you can now experiment with different creative types like video or a slide show.

With Facebook being the widest-reaching social network around, there’s no doubt your potential customers are visiting your Page. Ensuring your business Page is optimized is something that you can’t afford not to do, and it’s a great opportunity for your business to make a lasting first impression. Go through this list with your Page and optimize where you can.

Original source: https://ducttapemarketing.com/facebook-call-to-action-buttons/