Weekend Favs December 26

Weekend Favs December 26 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Text Optimizer– Text Optimization Tool, to rank higher. Tailor your text to better match search engines’ expectations.
  • beaconstac – Implement QR Code marketing campaigns with Beaconstac’s end-to-end QR Code marketing solution. All-in-one dynamic QR Code generator and management platform.
  • Krisp – Mute background noise in any communication app.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/clone-of-weekend-favs-december-26/

Mastering the Art of Selling Your Business

Mastering the Art of Selling Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Warrillow

In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer.

Questions I ask John Warrillow:

  • What does this new book add to the conversation about selling your business?
  • If the business is owner dependent, should you have the conversation about selling it?
  • Can you get more for your business than what the market suggests — and how?
  • Is there a perfect time to sell your business? Do people wait too long?
  • As a buyer, did you find that people are very proactive in going out and finding buyers rather than just putting a for sale sign in the yard?
  • Are there special consideration when being acquired or selling to a competitor?
  • What’s a success story that somebody you interviewed or featured in the book that you think really did it right?

More AboutJohn Warrillow:

  • For more about The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
  • For more about Builttosell.com


Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.


Original source: https://ducttapemarketing.com/art-of-selling-your-business/

Why Social Media Is Buzzing About The Antigen Test for Coronavirus

Last December 2019, the city of Wuhan in China was put under lockdown due to the discovery of a new virus that had the potential of killing citizens first by the hundreds and eventually by the thousands. The virus was then identified as SARS-CoV-2 as it spread to different countries and affected major cities worldwide. Soon enough, the virus caused the disease now identified as COVID-19, which is responsible for pushing officials to declare a global pandemic. 

The escalating nature of this pandemic pushed hospital systems past their capacities. COVID-19 affected businesses as countries put their cities on quarantine lockdown, closing down businesses, transferred schools online, forced companies to implement work-from-home structures, and generally interrupted many local economies.  

COVID-19 Testing and Detection

Since the spread of the virus, many countries have implemented new digital solutions to enhance traditional contact-tracing and testing methods to combat the virus’s spread. Thus, virus testing has been one of the most popular topics in social media for months because of varying news, some of which contain inaccurate information.  

Currently, there are two tests to diagnose an active COVID-19 infection:  

  1. Molecular PCR Test  

PCR stands for polymerase chain reaction. It’s a molecular diagnostic test that detects if the virus’s genetic material is active in the human body. These PCR tests are very sensitive and specifically tests for the presence of SARS-CoV-2 or COVID-19. 

  1. Antigen Test 

The antigen test for COVID-19 detects the viral proteins found in the virus. Like PCR testing, antigen tests are very specific for COVID-19 as well. However, it’s crucial to note that they’re not as sensitive. A positive antigen test indicates that a person is infected with the virus and considered contagious. Sumant Vasan, the Marketing Director for Confirm BioSciences, would recommend antigen test kits because they produce faster results and are less expensive than PCR tests. 

How Does The COVID-19 Antigen Test Work? 

People buzz over this test on social media because they don’t fully understand how antigen testing works and how it’s correctly conducted. An antigen is a foreign substance that the human immune system recognizes, which can respond by generating proteins called antibodies. These antibodies specifically recognize specific antigens.  

The nucleocapsid protein is found to be part of the SARS-CoV-2 virus. The antigen tests look for the said protein’s fragments to prove if the virus has infected a person or not.  

Why Are People Discussing Antigen Tests? 

The primary reason why people in social media are making a buzz about the COVID-19 antigen test is because of the possibility of getting a false positive or false negative result and the accompanying repercussions of such readings. The US Food and Drug Administration (FDA) posted an alert for clinical laboratory staff and health care providers regarding this issue. According to the agency, the false results happen when users don’t follow the antigen tests’ instructions for the rapid detection of the virus. 

Generally, antigen tests are only given by healthcare providers to individuals suspected of COVID-19 within a certain number of days upon the appearance of infection symptoms. This is why many medical experts don’t recommend getting the test when you don’t have symptoms, as it can give you a false sense of security. 

Regardless of whether the result is a false positive or negative, either would impact how people would move about in society. Some would be reckless or careless, while others could develop anxiety and other adverse reactions. Endless debates still prevail in all types of media, and it seems that new discourses and arguments will still be produced as long as the pandemic is still around.

The FDA continues to monitor reports regarding these false results, and releases updates and recommendations on the use and performance of the tests from time to time. To prevent unfortunate instances from happening, the Center for Disease Control or CDC has released a guide for antigen tests. It’s essential to follow these guidelines to obtain accurate results when testing for COVID-19.  

Final Thoughts 

COVID-19 indeed disrupted the world in ways humankind never thought would happen in modern times, affecting businesses, healthcare systems, lifestyles, and economies. This is why everyone should follow health and safety protocols and stay informed regarding vaccine development and updates on newer virus spreads. 

Social media is a faster and crucial medium to spread the news and make people aware of situations regarding the coronavirus. However, some people tend to create a negative buzz on specific topics that could spread misinformation. Such actions might affect and taint the real information needed by people. Thus, make it a point to verify their accuracy. Better yet, check the official social media accounts and websites of experts such as the FDA and CDC for the relevant news, reports, and updates.

The post Why Social Media Is Buzzing About The Antigen Test for Coronavirus appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/news-and-noise/why-social-media-is-buzzing-about-the-antigen-test-for-coronavirus/

How to Lead a Team From Anywhere

How to Lead a Team From Anywhere written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Burkus

In this episode of the Duct Tape Marketing Podcast, I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams

Questions I ask David Burkus:

  • Is there a why now moment that spurred this leading from anywhere concept?
  • Is this really just a great awakening of a new generation to remote work?
  • Isn’t a workplace more than just Zoom meetings?
  • Does using technology to be video present add any value or is it just a gimmicky use of technology?
  • In remote meetings, are you seeing or learning or picking up tips from people for how to conduct these better?
  • Is there any research being done on remote work being a more fulfilling way to live your life?
  • What will the return to office look like?

More About David Burkus:

  • For more about DavidBurkus.com
  • David’s book is: Leading from Anywhere: The Essential Guide to Managing Remote Teams

Like this show? Click on over and give us a review on iTunes, please!

Do you want more leads faster?

This episode of the Duct Tape Marketing Podcast is brought to you by bant.io.

Do you want more leads, and faster? Whether you own a small to medium-sized business or a marketing agency – bant.io is the solution for you.

bant.io is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. They offer a series of options including email and social outreach, PPC, retargeting, and sales chatbots.

bant.io acts as your half-human, half-machine salesforce, utilizing a unique combination of AI along with a dedicated Campaign Team. With each module, comes a 100% done-for-you package including Campaign Design and Setup, Positive Response Detection, Zapier Integration, 1-on-1 Strategy, and Volume Discounts for Agencies and Enterprise Accounts.

You can also monitor how each campaign is performing and track results in real-time with your cloud-based Analytics dashboard.

If you’re a marketing agency or consultancy looking to scale your offering and client base, they even offer a white-label solution that allows you to fully customize and sell the platform as your own service!

bant.io is always contract-free, allowing you to scale up or down or interchange modules at any time. So sign up today at www.bant.io and accelerate your business growth.


Original source: https://ducttapemarketing.com/leading-from-anywhere/

Why Inclusive Design For Social Media Works

When we look at the
sheer amount of users on social media today, it’s easy to think that everyone
is experiencing these apps the same way. The unfortunate truth is that many
people have disabilities that limit their interaction with various forms of
social media. The World Health
notes that 15% of the world population lives with some
disability. Inclusive design brings the wonder of social media to users who
otherwise wouldn’t be able to experience it. But why does inclusive design work
at all?

Bringing People Together

When you’re planning a social media app,
you’ll need to consider your network’s goals. If your aim in social
media design is to bring people together and bridge gaps, you need
to find a way to help users connect through your medium. TikTok, for example,
uses subtitles on its videos. Video is one of the best ways to connect to
people, and even hearing-impaired users can see video posts. The problem is
that they can’t listen to what’s going on in the recording. Luckily, TikTok
includes subtitles to allow users to view videos and follow along with the
words, even if they’re hearing impaired. This inclusion makes their social
network more accessible, even to those who wouldn’t traditionally be able to
take part in it.

Image Descriptions and Alt
Text Are Useful

If you have users
that may be using the app you created through a screen reader because of issues
with their eyesight, having alt images helps them grasp what’s going on. Social
media networks that have a lot of visual content benefit from including alt
descriptions for their pictures. LinkedIn, Facebook, and Twitter all have
built-in alt image descriptions so that visually impaired users can have a
deep, meaningful interaction with their apps. By reaching out to these
differently-abled users, these networks increase their practical user base.

Develop Easier to Read

While a lot of
people abuse hashtags, they actually have a use in social media sites. Time Camp informs us that hashtags were
initially conceived to
categorize information so that similar posts could be easily found.
The issue with many hashtags is that people use lowercase or uppercase for the
entire thing, making interpretation hard. Automatically designing camel-case
into hashtags would make for a more comfortable interface choice. It also makes
it easier for individuals with reading disabilities to grasp what a hashtag
says from the start. This sort of inclusive design goes a long way towards
helping people get more out of their social media experience.

Inclusive Design is the

When you look at
the world around us, more and more people realize the need for inclusiveness in
our applications and society. We no longer pretend that people who are born or
develop disabilities are lesser people. Social media design needs to reflect
this mindset if it is to remain relevant through the twenty-first century.
Social media should be for everyone, and anything that opens up its wonders to
a broader audience should be encouraged.

The post Why Inclusive Design For Social Media Works appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/why-inclusive-design-for-social-media-works/

Weekend Favs January 9

Weekend Favs January 9 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • SavvyCal– Most scheduling tools put the burden on the recipient. SavvyCal makes it easy for both parties to find the best time to meet—in an instant.
  • OpenAI – Creates images from text captions for a wide range of concepts expressible in natural language.
  • Swipe Files – Swipe Files is a curated library of marketing and copywriting examples with detailed breakdowns of what makes them great. Landing pages, ads, emails, and more.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-january-9/

Pros And Cons Of Break/Fix Vs. Managed IT

All businesses in the world need to have an approach to IT which is robust, and which keeps them competitive in their industry. If you don’t have that, you are going to find many problems cropping up again and again. IT can be expensive to run and difficult to manage, and this is something you need to be aware of.

There are two major types of IT management businesses often go for: the break/fix approach, which is a reactionary way of approaching things, and managed IT services, in which things are being managed from the top-down at all times. Let’s compare these methods.

Personal Issues Are More Problematic

Because the break/fix approach tends to have one person looking after the IT, that means that any personal problems they might have are going to be much more problematic compared to if you have a whole team managing things for you. Any personal emergencies can put your IT system out of action just like that. With a managed services IT team, someone will be able to pick up the slack.

Tackling Many Tasks

With a managed service provider, you have a whole team that can approach a number of tasks at once. This is closer to the reality of what it is really like having IT systems, as there is often the chance that more than one thing will go wrong at any one time. If you only have one person in a break/fix approach setup, you are going to find that only one problem can be attended to at a time.

Investing In Proactive Technology

The whole point of break/fix is that it is reactive rather than proactive. And a big part of that, which is likely to have a profound effect on the future of your business, is that they won’t be focused on investing in proactive technology, the kind of tech which can really help to mitigate issues and improve business productivity overall. A managed service provider will be on the lookout for these proactive means, however, because they are providing a continual service and it makes their job easier to keep on top of things, and stop problems cropping up in the first place.

Predicting Costs

One big problem with the break/fix approach is that there is no good way to predict costs that can arise as a natural part of taking care of an IT system. There is the cost of any repair to consider, and the cost of any subsequent downtime too, and these generally need to be considered in order to plan for the future of the business. Conversely, managed services are going to work at a flat, predictable rate, making budgeting so much easier all year round, no matter what issues might arise.

As you can see, there are so many huge advantages to using the managed IT service approach over a break/fix approach. You need to make sure that you are making the right decision for your business.

The post Pros And Cons Of Break/Fix Vs. Managed IT appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/pros-and-cons-of-break-fix-vs-managed-it/

How to Build a Stronger Workplace

How to Build a Stronger Workplace written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brandon Miller

In this episode of the Duct Tape Marketing Podcast, I interview Brandon Miller, CEO of 34 Strong, an organization that helps leaders and leadership teams build stronger workplaces.

Questions I ask Brandon Miller:

  • How do you partner with CliftonStrength by Gallup?
  • Do these titles put people in boxes?
  • How does StrengthFinding help teams?
  • Do you find that they can be a little limiting if used wrong?
  • Does simply talking about how to communicate bring benefit?
  • From a leader’s standpoint, what is the hardest thing about going remote?
  • Do you ever find out people are in the wrong role after this assessment?

More About Brandon Miller:

  • For more about Incredible Parent
  • For more about 34 Strong

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.


Original source: https://ducttapemarketing.com/how-to-build-a-stronger-workplace/

The First Basel Bomb Event Leverages Social Media To Drive its Success

Social media has completely changed the way people buy just about everything. From groceries to products and services to artwork and vacation, social media drives people’s behavior patterns today. When FlowerBombTV decided to give up her career as a nurse and transition into the world of art, she knew that she was going to be depending on social media to bring her art to the forefront. That led to the idea of the Basel Bomb. Before she could adequately promote her new idea, she decided to spread the word on social media.

FlowerBombTV Uses Instagram and Other Social Media Platforms To Promote Herself

Today, there are hundreds of millions of people who use social media on a regular basis. As a result, this provides businesses with an opportunity to reach their target markets in the blink of an eye. That is where FlowerBombTV got the idea to use platforms such as Instagram.

Because Instagram is a platform that has been specifically designed for people to share photos and videos, it is perfect for artwork. FlowerBombTV can play around with Instagram to find the best possible way to show off her art. At the same time, she knew that her art was not really meant to sit on a white wall somewhere in a traditional art gallery. Thus, she decided to bring her art to life through something called the Basel Bomb event.

Social Media Proves Useful for the Basel Bomb Event

In order to present her art in the best light possible, she knew that her artwork had to be more her. That was where she decided to turn her art into an event. Basel Bomb is an event that turns the sale of art into a giant party. She used social media to share the word about her event in the hopes that people would show up. The good news is that the event turned out to be a massive success.

Participants and attendees were able to come to a giant house where they could book a table, order drinks, and purchase art all at the same time. FlowerBombTV even had a few professionals come and paint three separate cars for the event. When this was combined with live music performances, it was clear that this was going to be a huge hit. Now, this success has FlowerBombTV looking to the future as well.

More Basel Bomb Events Are Planned for the Future

Because of the integral role that social media played in getting the first Basel Bomb event off, FlowerBombTV is planning on holding more in the future. She wants to get other artists to participate as well in the hopes that their exposure will also increase. She understands the challenges that come with being an independent artist and she wants to find a way to give back. It will be exciting to see where FlowerBombTV and the Basel Bomb events go from here.

The post The First Basel Bomb Event Leverages Social Media To Drive its Success appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/conversation-report/the-first-basel-bomb-event-leverages-social-media-to-drive-its-success/

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing

When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company:

Accounting, check. 

Sales outreach, add it to your to-do list.

Administrative work, it’s not going to do itself.

And let’s not forget, you’re the full-time Marketing director, too.

Your list of roles and responsibilities goes on. And these things add up quickly. Most entrepreneurs suffer from the belief that they can do it all. But eventually, there will come a time when you’ll have to admit that doing everything yourself is no longer effective. 

So that’s why we’ve created the last guide you’ll ever need to help you find and hire someone you can trust to take some work off of your plate.

Signs that it’s time to hire someone to help you

1. When you just can’t seem to find enough time 

When you’re spread too thin tending to every other aspect of your business, your days start to get longer and longer. Your to-do list becomes more than just a list—it becomes pages. And things start to get put on the back burner—like your marketing efforts.

2. When you’re constantly fixing mistakes and putting out fires

When you’re strapped for time and in a hurry, the quality of your work suffers. Mistakes happen—and you’re busy fixing things instead of creating. 

Marketing mistakes can cost your business a lot of lost revenue. When this happens, it’s time to take a step back and look for additional help.

3. When you find yourself doing repetitive tasks

As the business owner, your attention should be focused on leading, pitching your products/services, and managing your big picture operations. 

If you’re finding yourself working on a laundry list of repetitive tasks like social media scheduling, managing clients, or preparing marketing reports, it’s time to bring in help to allow you to focus on the big picture.

4. When you lack consistency in your marketing efforts

If you want your campaigns to produce results, your marketing needs constant attention and consistent effort. Writing a random blog post every couple of months, sending a one-off email promoting a new product, or following a content calendar sometimes—isn’t going to cut it. 

You can’t expect the garden to grow if you don’t water it.

If you can relate to any of these telltale signs, it’s time to bring in someone who can tend to marketing your business, regularly—like a Marketing Manager. The job is too important to do in your spare time.

What a Marketing Manager does

A Marketing Manager helps with daily marketing activities and initiatives of a company. 

They work on building brand awareness, managing social media, planning and implementing marketing campaigns, creating content for SEO and traffic growth, tracking and analyzing performance data, and the list goes on. 

To be sure you’re hiring the right person for the job, you need to know what to look for in a Marketing Manager. 

What a typical day looks like for a Marketing Manager

Each day can be different, but some of the most common activities you can delegate to a Manager are things like

  • Creating content for publishing on your blog
  • Managing and engaging with social media accounts
  • Writing newsletters to send out to your list
  • Designing collateral and assets for social media
  • Writing landing page copy to support promotional campaign

These are a few things that may take up the day for a Marketing Manager. They often wear many different hats and usually have a long list of responsibilities. 

The skills to look for when you’re hiring a Marketing Manager

These are the 6 core skills you should look for when you’re hiring someone in-house to help with marketing. 

1. Creativity—they’re creative. They use out-of-the-box thinking to ideate and develop strategies on how to drive growth for your business.

2. Writing—they’ll be responsible for creating a lot of content. It’s imperative they understand how to write for audiences in a way that captures their attention and connects with them on a deeper level.

3. Research—they’re investigators. They need solid research skills to keep up with new trends in the industry as it relates to your business’ target audience.

4. Omni-channel and social savvy—they’re a versatile marketer. They understand that the customer journey isn’t linear. They should know how to implement marketing tactics and strategies across all marketing channels: email, social, paid, SEO, and content.

5. Critical thinking—they’re inquisitive and analytical. They should be able to understand and leverage data to guide marketing decisions and the overall strategy.

6. Project management
—they’re a project management pro. They should know how to juggle and manage multiple projects and initiatives at once.

What a job description for a Marketing Manager position should include

The job itself varies based on the needs of your company. Here’s an example job description including the core responsibilities and qualifications you should include in your Marketing Manager job post:


  • Research and analyze customers’ behavior and insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Plan, create, and implement strategic marketing campaigns that align with company goals
  • Organize promotional assets and campaigns for new products/services launches
  • Set up and maintain tracking systems for online marketing activities
  • Write content for campaigns across various channels such as social media, email, and blog
  • Manage all online channels of production, including website, social media pages, email campaigns, and responses
  • Create, maintain and strengthen the organization’s overall brand through all media avenues
  • Create and distribute content on key channels to reach new audiences


  • Proven work experience in digital marketing and knowledge of content management, creative writing, advertising concepts and vendor negotiations
  • Demonstrable experience with social media marketing, email marketing, advertising campaigns, marketing databases and analytics, and SEO/SEM
  • Knowledge of traditional marketing tools
  • Critical thinker with strong problem-solving and research proficiencies
  • Solid knowledge of website and marketing analytics tools
  • Highly creative with experience in identifying target audiences and planning digital campaigns that engage, inform, and motivate
  • Knowledge of various Content Management Systems (CMS)
  • Solid organizational skills and detail oriented
  • Ability to work under pressure and meet deadlines
  • Superb written and verbal communication skills
  • Ability to simplify complex information into a user-friendly format

Find world-class marketing candidates by looking in these places

Luckily, there are many places where marketers hang out. Social media, networking sites, job boards—since most marketers have an online presence, there are a lot of places you can look to find talent. Here’s a few places to start:


LinkedIn is a great place to start. You can post your job there as well as source for candidates based on their title.

Freelancer sites

Upwork and Fiverr are sites that are dedicated to hiring talent and finding jobs. You can browse profiles and reach out to folks to invite them to apply for your open job. People can also find your job posting and apply on their own.

Facebook groups

There are many Facebook groups that are made up of people with specific skill sets (e.g. Content Marketers, The Copywriter Club, Remote Marketing Jobs). People often add posts about jobs to groups, and these kinds of posts typically get a ton of engagement.

Job boards

Larger job boards like Indeed, CareerBuilder, or Monster have a plethora of candidates with all levels of experience. There are also marketing job boards you can check out like VentureBeat, CrunchBoard, or Mashable.

Interview questions to ask marketing job candidates

You should ask questions that give the candidate an opportunity to show how they think about and work on problems. 

What’s an example of a lead-generating campaign you’d be excited to work on here?

This question gives the candidate an opportunity for on-the-spot brainstorming. It highlights what they know about your company and if they did any interview prep prior.

Share an example of a challenge you faced at one of your previous employers.

How a person responds when the going gets tough or when they’re caught in a difficult situation is important. This question hones in on how they handle those situations. 

Quickly onboard your new Marketing Manager with these 3 steps

If you want to get your Marketing Manager productive quickly, here are a few things you can do to set them up for success:

  1. Give them access to your marketing tech stack—you want to be able to manage the tasks and projects your Manager is working on. Giving them access to the programs and tools your team uses is important for transparency and accountability.
  2. Integrate them with your team—most people work best where they feel ‘part of the team’. They’ll communicate better with you and your team. This is especially important for marketing roles where collaboration is key.
  3. Get them to interview a few of your best customers—a quick way for your new team member to learn about your business quickly is to learn directly from your audience and have them interview your customers.

Two things are almost always in short supply for small business owners: time and money. Is it worth it to spend money on a Marketing Manager if it frees up your time and contributes to the growth of your business? 

The answer is most likely yes. By hiring a Marketing Manager, you get to take some things off of your plate and focus on the big picture. Not only do you get some of your time back, but now you have someone whose job’s main purpose is to focus on efforts that will grow your business. Pick the right one, and your return on investment should outweigh the initial cost.


Original source: https://ducttapemarketing.com/complete-guide-to-hiring-and-activating-marketing-manager/