How to Promote a CBD Brand on Social Media

The fact that CBD is such an expensive supplement to buy is a big part of what makes the CBD industry so attractive to entrepreneurs. One of the biggest reasons why CBD is so expensive, though, is because brands in the CBD industry shoulder an immense amount of risk when it comes to marketing themselves. Some entrepreneurs go through all the trouble of sourcing merchandise, designing labels and developing their websites, only to discover after the fact that most traditional forms of online marketing aren’t even available to CBD brands. 

What can’t you do as a CBD brand in the United States? These are just a few of your challenges:

  • You can’t market your brand on most mainstream ad networks like Google AdWords.
  • You can’t market your brand by promoting content on social networks like Facebook.
  • You can’t sell your products on Amazon.
  • You can’t sell your products on eBay.
  • You can’t use PayPal as a payment processor.

So, what can you do to market a CBD brand? For most companies in the CBD industry, marketing essentially comes down to SEO and doing everything possible to maximize organic search rankings. This article, though, will focus on another marketing channel that could prove just as valuable: social media. Here’s how to use social media for promoting your CBD brand.

Prioritize Product Quality First and Social Media Marketing Second

The most important thing to know about marketing a CBD brand on social media is that no amount of promotional wizardry can replace product quality and transparency. It’s well known that many CBD products have been tested and were found to contain significantly less CBD than advertised and, in some cases, no CBD at all. Product quality is a major issue in the CBD industry, and that’s why brands like Crescent Canna have gone through the expense of sending their products out for third-party testing and have published the lab reports online. 

If your products have any quality issues, people will quickly find out – and no amount of spending will allow you to spin your way out of that. These days, consumers know that they need to research CBD brands carefully before buying. Make sure that you have your bases covered before you begin worrying about your marketing strategy.

Don’t Spend a Fortune on Influencer Marketing

When companies in any industry start to think about social media marketing, influencer marketing on Instagram is one of the first things that come to mind. You should think twice, though, before you budget a large amount of money for influencer marketing or make it the core of your CBD social media strategy. Research has shown that engagement with influencers’ content on social media is dropping and is likely to continue doing so – and the more followers an influencer has, the less likely people are to engage with that person’s content. 

Consumers are increasingly growing wise to the complete inauthenticity of the average Instagram influencer. More than ever, people understand that influencers aren’t just regular people who happen to post great social media content; they’re entrepreneurs who want to earn money from paid endorsements and will happily promote just about anyone willing to pay their fees. 

Don’t spend money on an endorsement from a social media personality unless you’re absolutely certain that the influencer in question is a good fit for your brand and that people will engage with the content.

Tailor the Message to the Platform

The worst thing that you can do when marketing a CBD brand – or any brand – on social media is to simply cross-post your blog content on every social media platform. If you’re not tailoring the message to the platform and the audience, it’s going to be ignored. If you don’t have the time to manage your company’s presence on multiple social networks simultaneously – and you can’t afford to pay someone to do that job – then you’re probably best off establishing the strongest presence possible on just one platform.

Remember that people expect to see different types of content on the different social networks. People on Twitter expect short-form content that they can digest quickly and share with their friends. People on Instagram expect to see engaging original photography. People on Facebook often look for interesting content that they can discuss with like-minded individuals. Remember that the message should always fit the platform.

Optimize Your Content for Searching

People find content on social media in different ways. What you’re hoping for is that your pages will gain followers who will then see your content organically in their feeds. In the best case, your followers will amplify your content by sharing it with family and friends. The reality, however, is that branded social media content rarely performs that well. On Facebook, for example, you can expect around one out of every 20 followers to see the content that you post.  

The social networks are so full of commercial content that they want companies to pay if they’re really serious about maximizing their reach. As a CBD brand, though, you can’t pay to promote your content on social media. The only thing that you can do is make your content so engaging that people can’t help but share it with others.

There is another way, however, for people to find social media content – they can find it by searching for it. In that sense, Facebook, Twitter and Instagram are basically their own search engines, and you can maximize the reach of your content by optimizing it for searching. If you have a take on a topic that’s trending within the CBD world, post it to capitalize on searches for that topic. Use hashtags to make your content easier to find – but limit them to a maximum of a few per post.

Don’t Make Medical Claims About CBD on Social Media

When you write social media content about your CBD brand, you need to be extremely careful about what you say and always strive to avoid saying anything that could be construed as a medical claim. Social media might be an informal platform compared to your own website, but authorities like the FDA will treat your messages as official regardless of where they appear. It isn’t a bad idea to have a compliance officer in your company and run your social media content through that person before it gets approved for publication.

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The 3 Keys for Maximizing Your Social Media Marketing Budget

You can never go wrong with a social media campaign. With the rise of e-commerce, people are increasingly using platforms like Facebook and Instagram in creating opportunities for your business to engage the right audience. With nearly 54% of consumers using social media to research products and services, you will want to focus on getting your brand front and center through your social postings, ads, and outreach initiatives.

Maintaining an effective campaign is more difficult now than ever. Considering the high costs of running sponsored posts and creating content that clicks, it will be hard for your business to get noticed with only minimal resources. Fortunately, no budget is too small for a social media marketing campaign. It’s only a matter of using the right techniques and strategies. On that note, here are the three keys for maximizing your social media spending and getting more business.

Review your campaign

If you are getting less referral traffic from Facebook, Twitter and LinkedIn, then you might want to evaluate your campaign and identify what’s wrong with it. When you are spending the bulk of your marketing budget on social media, you are compelled to make changes to the way you engage your social audience. 

For this, you will need to check your analytics reports and look for sudden drops in referral traffic which are attributable to certain types of content. It also helps to determine whether a certain platform works well for your line of business. If your web design company doesn’t generate any leads from LinkedIn, you might want to reallocate your resources to platforms that provide better results like Facebook or Instagram.

Track your spend

Knowing if your campaign is performing well is only one part of the equation. You also need to keep tabs on your spending. This is integral to measuring the ROI of your campaign. If the amount you spend to acquire a new lead is more than the value of the sale, then you will need to reduce your lead acquisition costs by offering better deals, retargeting, and upselling value-added services. You may also get more accurate insights by getting the help of a virtual business accounting service. This allows you to obtain details about your ad spend as well as overhead costs and make better decisions. 

Invest in engaging content

At the end of the day, it’s not what you do to your budget that counts, but rather, it’s the content of your messaging. You want to forge a compelling social media presence that entices your audience to convert. Once you have drafted a proposed budget for your campaign, you will need to brainstorm for ideas that allow your prospects to see how valuable your business is to their needs. Take time to research the market and look for the trends that matter the most. 

Don’t let your social media campaign lose steam. More importantly, don’t let your budget fizzle out without getting the best value from it. Take these three keys in mind and make every cent count!

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Birdman Zoe Inspires Others with Social Media Success

In today’s era, those who would like to reach as many people as possible need to make sure they leverage the power of the internet. When it comes to the internet, one of the most powerful tools and social media. There are hundreds of millions of people who use social media on a daily basis. Some of the top social media platforms in the world including Facebook, Instagram, Snapchat, TikTok, and others. Therefore, there are many people who have discovered the power of social media, using it to inspire others, sell products, and inform others about helpful services. That is exactly how Birdman Zoe has found his success as well.

Daniel Desir, also known as Birdman Zoe, has built an empire. He said that he does not chase money, preferring instead to chase opportunities. He was born in a mixed household of Haitian and American descent. At a young age, Birdman Zoe lost his father. As a result, he started to feel a lot of pressure to become something. He would go on to graduate from John Jay College with a degree in criminal justice. Even though his passion was basketball, he decided that he did not want to go and play overseas. Instead, he decided that he wanted to be a presence in his son’s life. The only way that he was going to do this is if he made sure that he was around.

As a result, he wanted to explore opportunities closer to home. This is how he got involved in the music industry. Birdman Zoe worked hard to make connections and try to meet as many people as possible. It didn’t take long, as Birdman Zoe as he started to work with professionals such as Yung Joey, Waka Flocka, and Gucci Mane. Immediately, he realized that he had a talent for the music industry. He leveraged his street smarts and work ethics to help others build their music careers, making a name for himself as a producer.

Now, Birdman Zoe can be seen working with some of the top names in the music industry. He has already helped some of the top up-and-coming artists launch some tremendous albums, skyrocketing them up the charts. Without a doubt, Birdman Zoe has his name all over the Billboard top hits. Therefore, he is able to do anything that he puts his mind to. He is spotting new opportunities, swooping in to scoop up top talent, and making himself a household name. It will be exciting to see you Birdman Zoe goes from here. Without a doubt, for him, the sky is the limit and he is going to be the future of the music industry.

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How to Achieve Brand Building Through Social Media

You probably already know that social media is one of the most powerful brand-building tools available.

And it might be why you’re thinking of using it to help build your brand!

But what’s your next step?

How do you become the next success story, one that people are tweeting, retweeting, liking, and sharing?

The truth is, social media’s good, but it takes more than just building a brand profile; it isn’t a “Field of dreams.”

For success to come, you first need a social media branding strategy.

One that consistently engages with your target audience builds brand awareness and drives highly converting traffic.

The good news is we’re going to tell you how to achieve brand building through social media.

All you have to do is put it into action.

1. Consistency over social platforms

There’s one word you’ll regularly hear people say when talking about brand building, and that’s consistency. It’s the number one tactic for success on social media, and it takes work, dedication, and discipline. 

However, there are tools available to help reduce your workload.

But before you can use them, there’s a couple of things you have to do:

Start by writing your profile, and remember, it’s more than just a brand description; this is where you begin creating the consistency that’ll run throughout your marketing campaigns.

The elements you choose now are what create your audience’s future perception of your brand. So, ensure you select a style of language, graphics, colors, fonts, and a logo that represents you in a way that you want to be seen.

After all, first impressions count, and this is your chance to make the right one. 

Once you have your profile, put it on all of your platforms; if you have to reduce it for specific places, ensure you keep the main elements like images and colors the same throughout. 

2. Designing a logo 

Before discussing designing a logo, a quick word about why you need one; it’s that word consistency again!

 Your logo’s the most potent visual your brand will ever use, and if done right, it’ll be the cohesive anchor that ensures the rest of your content is instantly recognizable. 

Find design inspiration from the following resources: 

  • Your audience: Every demographic has a specific style; design your logo to suit theirs. 
  • Your market: There are colors, fonts, and shapes proven to work in every market; incorporate them into your logo.
  • Your brand: Capture and project the essence of who you are and what you offer; this is your brand’s personality and reason for being. 

Options for creating one:

  • Make it yourself, and you don’t have to be an artist or an online designer to do it, as you can design your own logo using an AI logo maker from a company like Tailor Brands. They specialize in providing logos based on a combination of your findings and their extensive range of related design elements proven to work for your niche and target market. 
  • Outsource to a designer auction site. Post your requirements along with the price you’re willing to pay, and designers compete for your contract. 
  • Hire a design agency. Prices can range from a couple of hundred dollars to a couple of thousand, depending on your requirements, IE, how much of the work you want them to do. One way of bringing the price down and ensuring you get a truly unique logo is by first creating it on a logo making tool and then employing the designer to add their knowledge and experience. 

3. Brand voice and style

Your brand’s voice and style help determine how your brand is perceived, so it needs to be in the right language and tone for your target audience; otherwise, any content you post might be misunderstood.

How to find your voice:

Your audience demographics, plus your product or service, can help you determine your choice of voice and style when it comes to branding on social media. It helps to give your brand a personality by imagining it as a person, using three adjectives to describe their nature, considering how old they are, what they look like, and their interests; these will help you find their voice and style.

4. Talk like a human

You can’t build a brand on social media by selling your products; it requires a more subtle approach because users aren’t there to hear a sales pitch. Social media communities only connect with genuinely authentic brands, and you do that by talking like a human; hey, after all, it should come naturally, shouldn’t it?

On social media, you can talk with everyone as if they’re friends, so be relaxed, use first names, and colloquial language where possible. But remember that how you speak when posting has to reflect the voice and style you’ve created for your brand, so keep them as consistent as possible.

Your goal is to create a brand that resonates with your target audience, saying that we connect with people, not brands, so show off your personal side, and telling a good story is an excellent way of doing that.

5. Tell a story

People repeatedly buy brands, not products, and nothing sells better on social media than a brand with a good story. But here’s the thing, people don’t connect with brands, do they? They connect with the people behind them.

Creating a strong personal story for your brand gives your audience a reason to buy into it. Because it provides them with a dialogue, which they can connect to by relating it to their own experiences; in essence, they make your story their story.

Here are some ways of creating a compelling story that will engage with your audience: 

  • Show the human side of your brand.
  • Infuse narratives into your updates.
  • Incorporate elements of your story in all of your posts
  • Use consecutive updates to build out your story.

6. Relevant content

How often do you read content that isn’t relative to you? Never, right.

Social media audiences are no different. The only way to engage your audience in a way that encourages them to promote your brand is by giving them content that they want to be associated with.

Tips for creating relevant content:

  • Be positive in everything you post.
  • Research your content thoroughly.
  • Always use your authentic voice.
  • Create it, so it speaks your audience’s language.
  • Keep it short and to the point.
  • Always add a call to action.
  • Use images and videos where ever possible to tell your story, which leads us to your final step.

7. Visuals

Content filled with relevant images is proven to engage with social media audiences 94% more than content without. It’s because we connect with visuals far quicker and remember them far longer. 

The popularity of visuals now offers a unique opportunity for brands to ensure audience engagement. And by using the right graphics in your content, you breathe life into it, enabling you and others to share your vision, tell your story, and sell your products or services. 

Of course, social media platforms are well aware of this. They now provide brands with the ability to post visuals linked directly to their websites, meaning viewers can become consumers at the click of a visual!

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How to Find Inspiration in Doubt

How to Find Inspiration in Doubt written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kara Goldin

HintIn this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters.

Kara Goldin is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.

Questions I ask Kara Goldin:

  • Did you start Hint to solve a problem or disrupt an industry?
  • Who were your doubters?
  • How did you overcome the doubts?
  • Is there any part of your business that gives you heartache that you wish you could solve?
  • What was the risk of ultimately failing at Hint?
  • You’re breaking out to different industries – why?
  • What’s your favorite flavor?

More about Kara Goldin:

  • Learn more about Undaunted: Overcoming Doubts and Doubters and get a FREE case of Hint
  • Learn more about Hint

Like this show? Click on over and give us a review on iTunes, please!

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How To Choose an Instagram Filter

During the past few years, social media has increased tremendously in its scope and popularity. As a result, there are lots of people who are looking for ways to not only use social media to stay in touch with family members and friends but also use social media to grow their business. In this manner, everyone is trying to figure out what the optimal platform is for their purposes. This is where Instagram has risen to the surface. What started out as a platform that mostly young women used to share photos with friends and family members has now become one of the most popular platforms in the world. Having been acquired by Facebook, many people are excited about the new filters that have been released. In addition to looking at this top 10 list, it is a good idea for everyone to think about how to choose an Instagram filter.

First, everyone has to think about the audience. While most people want to make sure that their photos and videos are viewed by as many people are possible, the reality is that some people are going to gravitate toward a specific type of photo or video. Therefore, everyone has to consider who is going to be looking at their photos and videos. Take a look at the followers and see who is looking at what, as this will help everyone make the right decision for their needs.

Second, it is a good idea to think about the tone that the photo or video is supposed to set. Is this a time of excitement, such as a new product or service release? Or, is this meant to pique curiosity, such as with photos about traveling to exotic places? Perhaps, the photo is meant to create a somber or sad mood, marking a lost loved one? These are a few of the most important questions that everyone has to answer.

Finally, also think about the lighting of the photo. Lighting is often overlooked when it comes to placing photos on social media, so think carefully about how the lighting in the photo si going to mesh with the filter. Some filters are going to be better for darker photos while others might be better for lighter photos. Keep these points in mind when looking at filters.

These are just a few of the most important points that everyone has to keep in mind when it comes to their Instagram filter choices. This can go a long way toward making sure that everyone is able to present their photo or video in the best light possible. Check back regularly, as new Instagram filters are released on a regular basis.

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Literally Everything you Need to Know About Tiktok

It’s October 2020 and for the past 10 months the year has been filled with news stories about Coronavirus and the US presidential election. That said, perhaps the third most talked about thing this year has been Tiktok, the video based social media app which seems to have taken the world by storm with even more downloads than Facebook and Instagram this year! The app is now the 6th largest social media app in the world!

By now I am sure that the majority of people will have had at least some exposure to many of the app’s viral videos and channels. However, at this point, the question “so what actually is Tiktok” would most likely get you laughed out of the room! Have no fear we’ve got you covered, in this post we will bring you up to speed and give you everything you need to know about Tiktok.

So…. What is Tiktok?

Tiktok is essentially a Chinese video sharing app for Mac IOS and Android where users can create, share and edit videos up to 60 seconds long. In many ways Tiktok is a spiritual successor to Vine as the app seems to centre around short, simple entertaining videos.  Although the videos are short, there are plenty of editing tools on the app to allow users to be as creative as possible. Creators also have access to an extensive library of songs that they can use in their videos completely royalty free, a big advantage over other social media apps.

You don’t actually need a Tiktok account to view videos on the app, however you are required to sign up if you wish to like or comment on a video. Registering for an account also allows Tiktok to tailor the videos that they show in your feed. 

What Kind of Content can you Find on Tiktok

Although starting life as a ‘lip synching’ app where users could upload a photo of themselves lip synching along to popular songs, the userbase has developed to the point now where there are now a variety of different types of videos available to watch. For example, dancing videos, comedy routines and “cringe” videos are all currently popular on the app.

Tiktok creators can also team up using the Duets function, allowing users to sample another person’s video and add themselves to it. Notable users of this feature include Lizzo and Tove Lo. 

The tone of the videos on the app can go between light hearted and funny to politically charged and thought provoking as users will often use the platform to respond to current events going on around the world such as the current Covid19 pandemic and the BLM protests in the USA.

According to the app’s community guidelines anything goes as long as it doesn’t display violent, racist or sexually explicit content.

So how do people Actually get Followers on Tiktok?

There are a variety of different ways of getting new Tiktok followers. Perhaps the simplest way is actually just creating good content which will make people want to visit your profile. In addition users can also cross promote their Tiktok across other social media platforms such as Twitter, Pinterest and Instagram.

That said, there are a few other ways of getting more followers, if you don’t quite have the patience to wait for them to roll in by themselves you can also claim free Tiktok followers from websites like where you can actually claim 1000s of authentic profiles free of charge.

Can you use Tiktok as a Marketing Tool?

Yes! If you are savvy enough, Tiktok can provide an excellent way of promoting yourself or your business. A good example of a business that has successfully used Tiktok to promote themselves would be Chipotle. Chipotle teamed up with influencer David Dobrik for the #Chipotlelipflip challenge. As a result, the campaign received 230 million views as well as over 100,000 submissions! 

In terms of ways of paid advertising, Tiktok has 4 different types: 

  • Infeed Native Content – Similar to other social media apps, Tiktok allows users to include features like website links and app downloads.
  • Brand Takeovers – Tiktok gives brands temporary control of landing pages in order to promote their products.
  • #Hashtag Challenges – Companies and brands can use hashtag challenges to boost engagement with their followers.
  • Branded Lenses – Brands can have their own filters which can be used on images and videos.  

How has the app become so Popular?

Celebrity partnerships seems to be a key factor in the app’s popularity. The app has been popularized by many celebrities, for example Jimmy Fallon who regularly includes a Tiktok ‘Challenges’ segment on his show. 

Another factor in the app’s popularity is the current Covid19 pandemic. The app has provided users a way to escape boredom during lockdown. 

Is Tiktok Safe?

As well as it’s adoring fans, the app certainly has it’s fair share of detractors, perhaps most notably US President Donald Trump who has accused the app of selling it’s users’ information to the Chinese government, an accusation which Tiktok denies. Tiktok responded to Trump’s comments by casting doubt on whether the President was acting out of genuine concern for the safety of the app’s users. 

That said, the USA is not the only country who has raised concerns over the app. Earlier this year India actually banned Tiktok after a border clash with Chinese forces left 20 Indian soldiers dead. In addition Australia has also considered banning the app as a potential threat to national security. 

Although the app remains ever popular many users, concerned about the app’s future have begun to migrate to other social media sites like Facebook, Instagram and Youtube. Recently a string of rival apps such as Byte, Tangi, Kuaishou and Kwai have also sprung up, looking to challenge Tiktok’s dominance over the app market.

With all of these recent developments, who knows what the future has in store for Tiktok!

So there you have it, everything you need to know about Tiktok in 2020!

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Why Device Detoxes Are Important

When someone is constantly on their devices, it can be easy to get caught up in socially expressing oneself. As silly as it may sound, social media is actually not a human necessity. That is very hard for many people, especially the younger generations to understand. As more and more people make social media accounts online, it is being an apartment that those images are more important than what is happening in our real life. By images, one means that the personas that are usually carried in social media mediums are very controversial. People need to make adjustments to their screen time. For media specialists like Ken Kurson, it’s difficult to picture how his life would be without media. So many people have built careers based on social media or media in general. So why would they give up something that’s making them money? The answer is that one shouldn’t give it up completely, just in segments. Spring quality time with family members without phones or devices is so important in this day and age. People value snap chatting their days over actually enjoying them.

On the other hand, of course, there are those who prefer social media to person communication. There are many introverts that use social media as a way to get away from it all. Due to the vastness that online communication has created, it can be room for some very controversial and dangerous behaviors. The show “Catfish” is about people who pretend to be others for a long period of time. They steal people’s identities which can be very traumatic for someone who starts a bond with the person behind the screen. That is why detoxes are so important. By verifying that the people in your life are real and not conspirators, there is greater control over a person’s life. In addition, screen time is very important to reduce. The more blue light a person receives a day, the worse their eyesight can get. Furthermore, people have been known to get headaches after too much screen time.

That being said, having time away from these devices and instilling a higher appreciation for tying off one’s phone, can bring enlightenment to many people. Connecting with family and friends without having to be on devices is a grounding experience. Many people rely on their phones in awkward situations so that they can feel like they are not acting strangely. Yet, that’s the opposite of what should be happening. People are very social species. No matter how introverted a person is, there is also some type of longing for human interaction. That is why social media needs to be limited. Having one-on-one person interactions is much more valuable to our psyche. It helps develop more long term relationships and instills behavior practices for many people. Of course, Ken Kurson is an advocate for “do what you want”, but respect how important detoxes are. Social media was made to help people communicate, not separate. It is clear that there are side effects to using devices to open, and being unsocial seems to be one of them.

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Does Business Investment Follow Data or Gut Feel?

Does Business Investment Follow Data or Gut Feel? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Reeves Wiedeman

Billion Dollar LoserIn this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications. 

Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. The story of how a company valued at over $47 billion, that set records for raising funds, seemingly crumbled overnight. 

Questions I ask Reeves Wiedeman:

  • Why give away the ending?
  • What was the timeline of your interviews with Adam, CEO of WeWork?
  • What was WeWork doing differently in the coworking space?
  • When interviewing Adam did you have any hint it was all smoke and mirrors?
  • Are there two sides of this story?
  • How do you get this amount of detail?
  • Is the physical social network not attainable?
  • What surprised you in your research?

More about Reeves Wiedeman:

  • More about Billion Dollar Loser
  • More about Reeves Wiedeman

Like this show? Click on over and give us a review on iTunes, please!


Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

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12 Ways to Drive More Traffic to Your Company’s Linkedin Page

Is your company’s LinkedIn page languishing in the traffic netherworld? 

There’s no shame in that. LinkedIn might be one of the most visited social media websites in North America, but its high overall traffic volumes split among millions of individual and corporate pages. Only a small fraction of LinkedIn users get the kind of traffic they deserve.

Now, how does one go about changing that? Simple: by implementing some time-worn strategies to drive more traffic to one’s LinkedIn page.

It’s not as difficult as it sounds. In fact, you can get started on some of the more straightforward initiatives on this list today and complete them in relatively short order. Read on to learn more about how you should proceed.

1. Focus on Telling Compelling Stories

Content marketing begins and ends with great content. That’s certainly true for content marketing on LinkedIn, where audiences are unusually discerning and attentive. If your LinkedIn updates don’t consistently tell compelling stories that your audience finds valuable to their decision making processes, you’re not utilizing LinkedIn’s potential to its fullest. And you’re all but certain to be leaving traffic opportunities on the table.

2. Use Bright, Engaging Visuals in Your Posts

Don’t neglect to use bright, engaging visuals to liven up your LinkedIn posts. These visuals don’t need to be professionally produced or needlessly complex. Asiaciti Trust’s LinkedIn page demonstrates the potent power of crisp, simple visuals in supporting the stories that you should already be telling on LinkedIn.

3. Repost Longform Content You’ve Published Elsewhere

If your company blog is already active and engaging, leverage it as a resource for your LinkedIn campaigns, especially early on. There’s no shame in reposting high-quality blog content on your LinkedIn page. Remember, it’s all about sharing compelling stories and adding value to the conversations your prospects want to be a part of.

4. Connect and Converse With Influencers in Your Field

Set a goal to connect with at least 10 influencers in your industry every month. Once you’ve made these connections, keep them going by engaging in meaningful (but respectful) conversations about the topics that matter to you most. If these conversations are publicly visible on your LinkedIn page, you’ll draw interested visitors and perhaps some participants as well. Even if they’re private, you can bet that your new influencer connections will reward you with mentions and endorsements.

5. Link to Compelling Content Written by Influencers (And Other Relevant Sources Too)

This is another way to leverage LinkedIn’s rich stable of influencers and authoritative content sources. Linking isn’t always a two-way street, and Google’s rules around reciprocal linking can be dicey, but your efforts will be rewarded to a greater or lesser extent.

6. Reach Out to Connections With Requests for Endorsements

Endorsements do more for your image than a dozen blog posts, especially when they come from influencers whose words matter to their followers. Don’t be shy about asking for endorsements from people who’d have legitimate reason to give you a public thumbs-up. Think past and present colleagues, business associates, vendors, employees, and members of your professional network.

7. Join Interest Groups Likely to Drive Traffic to Your Page

Joining and actively participating in LinkedIn interest groups, such as industry or professional associations, is a high-probability way to drive traffic to your LinkedIn page. The more you participate in conversations through these groups, the more you’ll be seen as a valuable member of the niche — someone whose content is worth consuming.

8. Publish LinkedIn-Exclusive Content and Promote It Through Other Social Media Channels

Speaking of content worth consuming: nothing drives traffic to a LinkedIn page like high-profile, LinkedIn-exclusive content. You’ll need to pull out all the stops to make this type of campaign successful, leveraging other high-traffic social media platforms like Facebook as well as your company website, press releases, and perhaps even earned media. Over time, a stable of content available only on your LinkedIn profile could turn it into a destination for prospects hungry for insights.

9. Commission Studies and Reports for Publication on LinkedIn

This tip closely follows on the one above. These studies and reports don’t have to be exclusive to LinkedIn, per se, but they should be “destination” reading or viewing. In other words, they need to stand out from the usual LinkedIn updates by way of scientific methodology and insightful conclusions that can’t be found anywhere else.

10. Be Honest, Authentic, and Raw (But Always Appropriate for the Workplace)

Authenticity always sells, even on businesslike venues like LinkedIn. But you do have to be careful to remain on the right side of the line between professional appropriateness and “not safe for work” territory. The price for crossing that line is too high to bear.

11. Create Your Own LinkedIn Group

If you can’t find a LinkedIn group worth joining? No sweat — create one of your own. You’ll attract a host of new followers and immediately gain recognition as an influential leader in your field, no matter how narrow it might be.

12. Engage in Targeted Content Sharing (But Don’t Let It Take Up Too Much of Your Time)

Lastly, be sure to share relevant content with individuals and small groups (including LinkedIn groups) to whom it’s likely to speak. This sort of targeted content sharing has a high probability of conversion when done right and can spark a virtuous cycle whereby newly turned-on prospects refer others to your LinkedIn domain.

Start Driving More Traffic to Your LinkedIn Page Today

Whew — that was quite a list. Do you feel more confident that you know what it takes to drive more traffic to your LinkedIn page? Are you ready to get started?

Ready or not, you’d do well to get on it. Every day, your competitors are putting their noses to the grindstone, working to shore up their LinkedIn profiles and draw more prospective to their pages. Give them too much room to run and they could elbow you off the court completely.

We know it won’t come to that, of course. You know what’s at stake, and you wouldn’t have gotten this far if you didn’t know what it took to reach your goals. Here’s to a more engaging, popular LinkedIn presence — not tomorrow or the next day, but today.

The post 12 Ways to Drive More Traffic to Your Company’s Linkedin Page appeared first on Social Media Explorer.

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