The 8 Video Types That Every Business Must Master in 2021

The 8 Video Types That Every Business Must Master in 2021 written by John Jantsch read more at Duct Tape Marketing

What was once a complimentary, nice-to-have component of content marketing now plays an imperative role. Video has emerged front-and-center and is arguably one of the most effective types of content to connect with your audience.

Video consumption shows no signs of slowing down in the next few years. By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019).

If you still haven’t yet embraced video, now is the time to start.

Oftentimes when people think of video marketing, they think of social media content. While there’s certainly a great case to be made for using video on social platforms (and lots of ways to do it!), incorporating video across other marketing channels is just as essential.

Here are eight types of video content that can be added to any business’s marketing system. This will allow you to tell your brand story in a dynamic, engaging way, and influence people to take action. 

1. Brand Story

Every brand has a story. Lots of entrepreneurs have fascinating tales of how they got the idea to start their business and the journey that they went on to get that business off the ground. But when we talk about the core story, it’s not about where the brand has been, it’s really more about the customer’s story.

Every brand has a problem that they solve for their customers. It’s their own unique approach to solving the issue. This is what attracts customers to the business in the first place and keeps them coming back time and again.

Creating a video that tells your core story is a great way to establish trust immediately with prospects. A strong core story outlines a prospect’s problem, paints a picture of a world where the problem has been solved, and then offers up your business as the solution to the issue.

Putting a video like this front-and-center on your website sets you up for success with prospects. Not only do prospects feel seen and heard by what they’re seeing in the video—this is a brand that really gets my problem!—they also have a sense of connection with the people behind the brand.

When the business owner gets on camera and talks directly to their prospects about how they address their big concern, this wins their trust and builds a human-to-human connection from the get-go.

2. Service or Product Videos

You have gotten the attention of a prospect with your core story. Next, your prospect might want to learn more about the specifics of how your business can solve their problems. That’s where product or service videos come in.

It doesn’t matter what kind of business you run. A video showcasing your offerings can help to dynamically demonstrate all the pros of purchasing your product or service.

For more complicated products, like a new software system or a tool or machinery that requires some set-up, product videos can help eliminate some of the fear that a prospect might feel about purchasing a complex product. When they see how easy it is to set up and use in the video, they’ll feel more confident in their ability to do it on their own.

The same is true of videos that feature services. Let’s say you are a car mechanic. People are often distrustful of car mechanics, thinking they’re able to rip people off because most of us don’t understand how a car actually works. A service video, where the mechanic walks viewers through the standard inspection process and points out potential red flags along the way can help to eliminate prospects’ fears that they’re a scam-artist mechanic.

Even for simple products, video can help to bring the item to life. A product video for a children’s construction toy that shows the features of the completed model might sell a parent on the purchase. Or a video on a clothing e-commerce site, showing a model walking back and forth in items of clothing can give viewers a sense of how the shirt or pants look and move on a real person.

Product Video Examples:

Service Video Example:


3. Client Testimonials

Testimonials, reviews, and case studies all play a similar role in the lead nurturing process. They offer social proof that your business is as good as you say it is. Of course, you have a vested interest in selling your business as the best business out there in your field. That is your job when you have your marketing hat on, after all! 

The most persuasive messages don’t come from email campaigns or sales reps, they come straight from the mouths of satisfied customers. Testimonial videos create a deeper and more emotional appeal from your brand. Social proof is a powerful decision-making factor. Video testimonials give regular customers the opportunity to be a brand advocate. 

By showing prospects an existing happy customer, you give them a taste of what their life could be like if they hired you. If you’re looking for tips on how to get the most out of your interview with one of your happy customers, check out these steps for putting together an effective case study.

Testimonial Video Example:

4. Frequently Asked Questions

Let’s face it, scrolling through dozens of questions in a standard FAQ page is boring. Why not create the most engaging FAQ page possible by incorporating video answers onto the page?

This is also a great opportunity to get a number of people from the company involved in the video creation process. Have someone from each department get in front of the camera. They can each record a handful of answers to the FAQs that are most relevant to their role at the company.

First, this is a fun activity for the team members who participate. Additionally, it provides you with the opportunity to introduce prospects to even more of the faces behind the business. And the greater the sense of familiarity and personal connection you can establish early on, the more you will stand out in terms of trust and likability.

5. Educational and ‘How To’ Videos

People love having their questions answered and learning new things – especially when they’re looking for more information about a specific topic.

Educational videos offer real value to your audience they can apply and use in their everyday lives. When people find the content you produce to be valuable and genuinely helpful, you begin to earn their trust.

When they trust you, they’re more likely to return to you for more help in the future thus building a stronger relationship with them. This encourages leads down the funnel.

Educational Video Example:

6. Event Videos

Planning and hosting an event takes a massive amount of work. Capturing your event on video is an easy way to extend its length and reach. Videos make events scalable. You’re able to spread brand awareness, engagement, and authority far beyond the event itself.

Events are about making new connections and networking with other people. Your event video should capture that. 

Event Video Example:

7. Explainer Videos

Explainer videos are often used to learn more about a product or service. They help you deliver important information in a short amount of time and leave a memorable impression. It’s a short informative video that explains something in a colorful, fun, and engaging way.

Adding an explainer video to your homepage is a great way to quickly explain your product or service to someone visiting your site. It effectively walks customers through a scenario where their problem would be solved by using your product. This way a user won’t have to click through and read multiple pages to understand what it is that your company does or what your offer is.

Explainer Video Example:

8. Personalized Sales Videos

Once you have won prospects over with great video content on your website, it’s time to take things to the next level. Encouraging your sales team to use one-to-one video in the sales process allows them to embrace personalization.

Using a tool like Loom makes it easy for even the least tech-savvy sales team in the room to record and send videos. Creating a personalized video, where they address the prospect by name and speak to their specific concerns and questions, makes that prospect feel special. They think, “If this business went through the trouble to record a video just for me, can you imagine the lengths they’ll go-to for me if I become a customer?”

Video content can play a role throughout all stages of the customer journey. Video can be critical to establishing trust, building a personal connection, and moving prospects down the hourglass towards their first purchase.

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What Personal Video Can Do for Your Business

What Personal Video Can Do for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Jay

In this episode of the Duct Tape Marketing Podcast, I interview David Jay, who is the founder and CEO behind Warm Welcome, which helps businesses upgrade from boring text to personal video so they can build meaningful relationships that drive real revenue.

Questions I ask David Jay:

  • The way we communicate is on a 1000 year shift. Some businesses are getting left behind while others are taking off. What does every business need to adopt today?
  • How do you create raving fans?
  • Why do written testimonials not work?
  • Why are video testimonials better?
  • Scaling the Unscalable. Why doing unscalable work is the path to scaling your company.
  • Why should businesses be spending less time on Facebook, Twitter, and Instagram and what should they be doing instead?

More about David Jay:

  • More about Warm Welcome – Don’t forget the code to get 3 months off: DTM

Like this show? Click on over and give us a review on iTunes, please!


Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

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Points You Can Emphasize When Writing Product Descriptions

Marketing and selling useful, high-quality products is what will create a significant part of your revenue stream. If you want to increase traffic to view your products online, or if you want to generate more interest in your offerings, you need clever, creative writing. You have the opportunity to describe your products and tell people why they should purchase them. If you have bland, stale descriptions of your products, chances are good that people will pass them by and look at what competitors have. If you follow some key product description writing guidelines, you can create copy that attracts attention. 

The Features

Your first task when talking about products is to tell your audience exactly what item is. Make sure you are as detailed as possible so people aren’t left guessing what’s in it, what it does and what it looks like. This is where creativity language comes into play. Using descriptive adjectives will help create excitement and intrigue about the product. Still, you don’t have to drone on and on about the product. Skilled writers can give a thorough description without being boring and repetitive. 

The Benefits

Talking about the makeup of the product, however, isn’t quite enough. You need to give people a reason to purchase it. For example, you can describe what something looks like, feels like, or tastes like but you must go a step farther and say why the customer can’t do without it. The benefits could relate to health and wellness, convenience, speed and precision, accuracy, or other factors. If you are doing product description writing for dishwashers, for example, don’t just talk about how many cycles the dishwasher has or that it has multiple settings. Tell readers that it will save on your energy and water consumption, cutting your bills in half. 

What Makes it Different?

One of the biggest challenges that companies face when marketing products is that competitors will have similar or even seemingly identical products. To the average customer, there may be no difference between your product and the competitor’s product. There is where you need to emphasize those features that set it apart from other choices. Call out things such as superior craftsmanship, upgrades, warranties, innovative technology or other aspects that you think will give your company and the product an edge. Be cautious, however, to not be untruthful or to exaggerate. You can’t make false claims. Doing this could lead to legal issues. 

Who Is the Ideal Target?

Make sure when you’re doing product description writing that you identify your audience. Some products may appeal to a certain demographic when, in reality, it’s better suited for a different age group or people with different interests. You can sometimes do this when you talk about the features and benefits. But it may be helpful to explicitly tell the audience who would benefit most from your product. 

Call to Action

Always end your product description by asking your readers to do something. Usually, this will mean telling them to click on a link to read more or to “Buy Now,” “Sign up” or “Register.” A call to action helps get results and can drive more traffic. It doesn’t have to be long or wordy, but always invite the customer to take advantage of the product you just endorsed. 

Product description writing is critical for any organization that has a major online presence. A skilled creative writer who follows these rules can achieve the company’s goals and generate higher sales. Customers will be more interested in what you are selling if you can portray the products in the most exciting, positive light possible. 

The post Points You Can Emphasize When Writing Product Descriptions appeared first on Social Media Explorer.

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Weekend Favs November 14

Weekend Favs November 14 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • – Directory of best-performing cold email templates. Filter hundreds of templates by category and start your email outreach in minutes.
  • Good Annotations. – Here’s the best PDF editor for your professional documents. Deliver product guides and better digital communication with stellar tools that are entirely online & completely free.
  • mywebaudit – Generate more leads and closing more deals faster with beautiful and actionable audit reports business owners will understand and love.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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How Do Hackers Get Your Password? 5 Types of Password Attacks

It happens to people everyday. Identities are stolen, money is taken out of accounts, and all manner of breaches are attempted against your personal accounts. 

But how does it happen? The truth is, there are multiple tried and tested methods which hackers use to steal your passwords online. 

This page contains the top five most widely used methods of hacking. Utilizing managed IT services can also help to keep your information secure.

Credential Stuffing

Credential stuffing is hard for people to prevent, which makes it frustrating. Credential stuffing occurs when a website is breached and the website contains the vital data of all its users. 

Right away the hacker has access to all of your data, including sensitive data like passwords, address, purchase history, and maybe even bank information. 

The problem here is that around 62% of people reuse passwords. Consequently, if a hacker finds your password to a relatively trivial website, and the password is the same as the one you use for your banking password, they may be able to gain access to that account.


Phishing is a form of hacking which you’ve most likely heard of in some way. Phishing is where the hacker will trick you into giving them your password. 

One of the more popular methods of phishing is sending an email which looks genuine and identical to one that comes from a trusted business, inviting you to log in and immediately change something due to a security breach. 

Some of these fake websites appear exactly like the real one. But, if you know what you’re looking for they’re easy to spot; simply double check the URL whenever you’re suspicious. 

Password Spray

This is a common form of hacking. This occurs when the hacker will obtain your username, and will guess at multiple popular passwords until they gain entry. 

A password spray only really works if you don’t use a strong password. Try and think of something outside the box to ensure it won’t be easily guessed. There are password generators online, but they can be a little hard to remember.

Creating a password that is nonsensical, with capital letters, numbers, and characters is usually your safest bet. (Ex: FeRretPanCAke78$)

Keystroke Logging

Keystroke logging typically occurs as the result of a software installed on your computer via malware. It is able to pick up on every key you enter and sends it over to the hacker. 

The hackers use logger software, so they only have to look through for a common theme password and they’ll have everything. 

You need to be careful what you click online, and don’t give any site or app permissions that they don’t need, especially when asked if they can run something as the administrator. 

Local Discovery

Discovery used to be a more popular form of hacking than it is today. Most people enter their passwords into a note in their phone, which is usually protected by a thumb print, another password, or face ID. 

However, there are still people who write them down physically. These notes can be stolen and the passwords applied. Try not to write them down, and if you do, change them frequently. 

It doesn’t matter how good your password is, if it is left lying around for anyone to find.

The post How Do Hackers Get Your Password? 5 Types of Password Attacks appeared first on Social Media Explorer.

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Social Media and Cybersecurity: What You Should Know

Social media can be a great tool to make and maintain business and personal connections. However, it can be a major cybersecurity threat for unsuspecting users. It is all too easy for hackers to impersonate someone else and use the site to get information.

For businesses, this can make each and every one of their employees’ social media accounts into a threat. How to make sure that your use isn’t compromising your personal and company security? 

Here is how hackers use social media to manipulate users, the risks it poses to a business, and what you can do to protect yourself and your company:

Why Cybercriminals Love Social Media

Just about everyone in the modern world has a social media account, and many have multiple. There are 2.7 billion users on Facebook and 330 million on Twitter alone. Some social media sites, such as LinkedIn, are designed specifically for professional use. Many companies have Facebook pages to communicate with customers. Twitter is popular for both business and personal use.

These websites span the globe, and have users from all walks of life. People share and exchange huge amounts of information on social media sites without much thought. This makes these platforms very attractive to cybercriminals. On most sites, there is no way to verify that a user is who they claim to be. Many people have a false sense of security when they connect with others.

How Hackers Target Social Media

There are a number of ways that can hackers can use social media against individuals and businesses. It’s important to consider your policies when talking to employees about social media, while also working hard to maintain the security with your own.

Password Hacking

Social media websites do a lot to make sure that their sites are secure, but they can’t stop users from using the same passwords across platforms. If a user uses a password on Facebook and your internal systems, a data breach on Facebook could lead to a data breach in your office.

Targeted Scams

When people post personal information online, it can be used against them by cybercriminals to design targeted attacks. Cybercriminals can easily see the names of your friends and family, and details that you post about yourself. If an employee checks a personal account on a work device, they are at risk of compromising the company network or computer.

It’s common for hackers to create fake duplicate profiles of real people and add some of their same friends and family contacts. Many will accept them without question, not realizing that the profile doesn’t really belong to the person they know. They can then send dangerous links to click on or messages requesting information from their contacts, who don’t realize it’s a scam.

Email Security

A hacker can find information on a social media account which can help them answer security questions. It is easy to look at someone’s family connections and see what their mother’s maiden name is, for example. If someone responds to a social media challenge in which they tag their childhood best friend, include a picture of their first car, or their high school mascot, they may be providing compromising information. 

With answers to common security questions, a hacker can attempt access into email accounts. When they have entrance into an email, they can see any communications sent over email, use the email credentials to access more work accounts, and send emails from your address to clients or coworkers. 


Some of the issues that come with social media are not directly tied to hackers or criminals. In fact, users can put themselves in jeopardy if they express extreme opinions on platforms like Twitter while publicly associated with a company. 

This can impact an employer’s reputation, too, which is why it’s important for employees to keep separate business and personal accounts. It’s also a good idea on accounts where users have work information to always clarify that opinions are their own and not representing their company.

How to Prevent a Cybersecurity Threat

Protecting yourself and your business from the threats that come with social media can be a challenge. It’s important for everyone to be careful about what information they post publicly. In addition, changing all social media privacy settings to restrict sharing to only contacts can be a helpful step.

Method Technologies, a managed service provider that specializes in cybersecurity, recommends that businesses take essential steps to improve their security. It’s important to implement password protections and educate employees on how to identify fraudulent emails. Institute policies about work and personal account access on the same accounts. By taking these steps, you’ll be better able to avoid social media threats to your business cybersecurity.

The post Social Media and Cybersecurity: What You Should Know appeared first on Social Media Explorer.

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How Finance Companies Can Make the Most of Social Media

No sector of the economy has more to gain from social media than financial services. Globally, about a third of people are unbanked. Bringing more people into the financial system starts with community outreach.

Though initially shy to adopt social strategies due to regulatory concerns, banks and non-traditional financial institutions are realizing these platforms’ value. Here’s how they’re leveraging social media to build relationships, add value, and bring in new customers:

Giving Expert Advice

Not long ago, getting professional financial advice meant booking an appointment with a financial counselor. These days, it’s as simple as logging onto Facebook or Twitter. 

Financial advice can be shared in many forms. Brokerages like Vanguard regularly post long-form market analyses, while startup financial services often tend toward bite-sized savings tips. Life insurer Penn Mutual often shares interviews with company leaders to make financial experts more accessible.

The good news is, there’s no “wrong” answer when it comes to deciding what advice to share. Start with a few quotes from a leader in your company designed to build trust with customers. From there, develop a content strategy that seeks to add value with market insights. Once that trust is built, expect customers to reach out asking for more personalized advice. 

Hosting Q&A Sessions

If you’re a bank or online lender, how do you decide who gets a loan? If you’re in the investment space, what’s the right investing strategy for a new college grad? And just how much sense does it make to sink your savings into precious metals? 

Finance is one area where many people want to learn more. By opening yourself up to users’ questions, you humanize your brand while helping to educate your customers. And the more customers know about financial services, the more likely they are to use them.  

One example is CoinMetro, a cryptocurrency exchange company. On its LinkedIn account, CoinMetro hosts regular AMAs (Ask Me Anything) in which users ask about everything from how Bitcoins are mined to which cryptocurrency will be the next big winner. 

Once you’ve identified topics to cover, find experts within your company who can speak to each and turn over your account to them. Twitter is often the best place for these chats, as conversations can be grouped under specific hashtags. This allows customers who may not have followed the chat live still read content that may be valuable to them. 

Offering Exclusive Deals

You want to entice your customers to follow you on social media. One way to do that is to offer deals that they won’t be able to find anywhere else. 

The good news is, you don’t have to break the bank to do this. Something as small as a fee waiver can go a long way toward getting people to click. You could also go the route of American Express, which allows customers to securely link their cards to their social media accounts. Then, those customers can receive discounts based on their activity online. 

Another good option is to leverage partnerships. Say your company has invested in a new restaurant chain. Perhaps every user who “likes” the restaurant’s Facebook page is eligible for a free ice cream. 

Making it Fun

Fairly or not, financial services companies aren’t known as the most exciting businesses on the block. Why not show your company’s fun side on social media?

For this approach, turn to your member base and host a contest that encourages interaction. Take, for example, Chime’s #MyChimeCard challenge. Members were encouraged to customize their debit card and share a photo on Instagram. Winners were chosen based on originality, creativity, composition and quality. 

Here, guest-contributed content also plays the biggest role. Give shout outs to members by sharing funny and interesting submissions. Although you should certainly be active on your own social media pages, nobody wants to listen to a brand talk about itself all of the time. 

With this strategy, it’s important to be positive and inclusive. Make sure shared content represents a group of diverse backgrounds, races, and genders. Use lighthearted, G-rated humor that everyone can appreciate. 

Conducting Customer Service

Nearly half of consumers say that social media is one of the first places they look for customer support. Whether you solicit them or not, expect customers to reach out with questions and service requests. 

Ask customers to use direct messages, rather than public posts, when making inquiries to avoid disclosing sensitive financial data. Point them toward your FAQ page for commonly asked questions, such as your business hours or types of available accounts. Promptly post notifications about things like website maintenance to cool customers’ frustrations. 

To ensure speedy service, dedicate a portion of your customer service staff to your social media channels. Pair service personnel up, with one person playing the customer and the other person conducting customer service, to train them on appropriate communication. 
These days, social media isn’t just for cat memes and political rants. Financial services companies are finding new ways to connect with their customers, from sharing heartfelt stories to giving expert advice. What better way to build trust with current and future customers than by getting to know them online?

The post How Finance Companies Can Make the Most of Social Media appeared first on Social Media Explorer.

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6 Time-Saving Hacks for Content Creation

6 Time-Saving Hacks for Content Creation written by John Jantsch read more at Duct Tape Marketing

When content creation is done the right way, it takes a lot of time. There’s topic planning, research, editing, revisions, the list goes on. 

As a busy entrepreneur who has a ton on your plate, it seems impossible to get it all done without investing a large chunk of your time. Surely, there’s a way to optimize the content creation process. 

The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will get you noticed by prospects and keep you top of mind with existing customers.

Here are my top six time-saving hacks for content creation so you can get back to the other tasks that come along with running a business.

1. Cut back on quantity

Remember: It’s about quality, not quantity. You don’t need to create mountains of content. You’re better off creating less, high-quality content than you are flooding your audience with lots of empty content. 

You might try writing fewer, longer-form content pieces. These pieces take longer to produce, but provide your audience with much more value and have a massive impact on authority.

Along with quality, consistency is just as important. When you set a cadence for your content, you want to stick to it. Releasing content every single day and then going radio silent for a week and a half is not the way to build an audience.

Most prospects need to see a brand a handful of times before they even begin to think about doing business with them. If you can be a consistent presence in their inbox and on their social media feeds, you’re far more likely to get their attention than if you spam them with meaningless content for one week and then disappear the next.

2. Plan it out and create an Editorial Calendar

How do you ensure that you’re creating high quality content on a regular basis? Put together an editorial calendar, and compile multiple ideas at one time.

Don’t make the mistake of forcing yourself to come up with a topic on the day you’re going to write it. Set a plan and stick to it. It’s a much more efficient use of your time to sit down and plan out the month’s content in one fell swoop, rather than scrambling to pull it together piecemeal each day. 

Set aside a few hours at the end of each month to plan your content approach for the following month. Centering your content around a particular theme can help you to create content that works well together and provides the depth of information that your audience craves. It also aligns with the strategy of creating hub pages for your content, which will empower you to continue to get use out of your content well after it’s been published.

3. Refresh Existing Content

Just because you’re sharing content on a regular basis doesn’t mean that it all needs to be brand new. Repurposed content is packed with value and can increase your traffic 300%. Refreshing old content is a great way to get additional life out of your content that remains relevant.

Some topics will never go out of style, but may need to be updated as the details change. Let’s say you own a business that handles home renovations. Perhaps you have a blog post about selecting the perfect kitchen countertop. While some of the principles of countertop selection will always be the same, some of the trends will change. You can refresh this content to reflect changes in consumer trends (acknowledging the shift from granite to quartz as the material of choice, for example). This keeps the content relevant, while allowing you to continue to benefit from the material meat of the original post.

4. Turn to Guest Posters

If you’re trying to create content on a regular basis, sometimes you know it will be difficult for you to keep pace. If there’s a week when you’ll be out of town at a conference, or a month when your business is launching a new product that will take up a lot of your time, this might be the time to tap a friend to create content as a guest.

Whether it’s a blog post, webinar, or podcast episode, guest content can serve a few important purposes. First, it frees you up to spend less of your time on content that week. Second, and perhaps even more importantly, it allows you to tap into the existing network of the guest poster.

Like with any strategic partnership, you want to seek out guests who are aligned with what you do and complement the work your business does. This not only adds value for your audience, but it also introduces you to guest posters’ fan base (and vice versa—it’s a mutually beneficial arrangement).

5. Create a Stockpile of Ideas as You Have Them

Don’t wait for a deadline to force your brain into being creative. Keep a running list or notebook for ideas. When things come to you, write it down. See an interesting article? Think of a catchy title? Add it to the list.

Even when you set aside dedicated time to brainstorm, you’re likely going to come up with new ideas on the fly. Take advantage of that by making a point to add it to your idea file. If you find yourself still struggling to come up with content ideas, doing these things will help you overcome writer’s block.

6. Consider Outsourcing

There are a lot of small businesses that aren’t quite big enough to build out their marketing department, but are a little too big for the owner or small team to handle marketing all on their own. This is when it might be time to outsource some of your marketing efforts and content creation.

Fortunately, in today’s highly connected world, it’s easy to find contractors who can work remotely to help you with content creation. Outsourcing allows you to put your marketing work in the hands of a professional, without having to worry about finding the resources to add to your permanent team.

Content Creation can eat up a lot of time and attention for small business owners. But it doesn’t have to be that way. If you get smart about planning out your content and turn to others for help, you can continue to create meaningful, effective content without losing too much time in your day.

If you’re looking for help managing your content creation, check out our Certified Marketing Manager coaching program. We’ll train you or a member of your internal marketing team so you can get to growing, faster.

If you liked this post, check out our Small Business Guide to SEO.

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How Effective IS Blogger Outreach in SEO?

There are many brands with perfect websites. They have good content, good keywords, and an excellent user interface. But then these two things tank their SEO potential: low credibility and relevance. The benefits of blogger outreach in SEO revolves around strengthening these weaknesses. 

1. Digital popularity and links

Google uses brand authenticity as a ranking factor. If you are a powerful brand, you can expect to easily land a position on the fast page of search engine results. But what does powerful mean here? You must have been in the industry for a while. You must be a thought leader with powerful and useful information that has many people linking to.

The quantity and quality of your inbound links are a prime factor that Google uses when weighing brand authenticity. Blogger outreach earns you these links from influencers, from their social media pages and websites. Links denote power and influence. It eventually leads to improved ranking in search engine results pages (SERPS).

2. Brand endorsement 

The main objective of SEO is to accelerate traffic and conversion with minimal spending. If you engaged in pay per click advertising for these two goals, you would come face to face with the challenges of budgeting, targeting, and continuous campaign oversight.

Blogger outreach makes things easier. Guest bloggers and influencers promote your brand to their audiences. You get to build trust faster than it would take with paid advertising, considering that 96% of people don’t even trust ads. 

3. Digital PR 

Blogger outreach is digital public relations. It makes a brand come across as personable as opposed to being too salesy. It is a type of marketing that leads to long-lasting and impactful results in brand awareness, brand love, and brand loyalty.

Blogger outreach simplifies messaging. It’s an opportunity to ride on the influencer’s digital communication proficiency to reach their audiences. You can place a link in their existing content or have them review and link to your offerings. It enriches the content strategy. 

Repair or build a positive image

Besides building brand awareness and improving sales, blogger outreach can help develop a positive image for your brand. You will come across as a thought leader and a trustworthy brand that provides useful information to customers and industry stakeholders. 

You can use blogger outreach as a chance to repair your brand reputation. Outreach service by Magfellow is an example of how this works. Content creators help to control the narrative around your brand through links and blogs. Guest blogging shores up your authority and credibility, making your business resilient against digital slander and defamation.

It amplifies reach 

There is no guesswork involved. Blogger outreach helps to position your content in front of the right receptive audiences. It beats the efficiency of Google and Facebook audience insights when it comes to targeting. 

Blogger outreach doesn’t need you to pore over demographic data or A/B test every little thing you do. It cuts through the technical complexities in internet marketing and saves time. By helping you reach the right people, blogger partnerships can improve your traffic volume and quality. That’s good for both ranking and conversion.

It helps in lead nurturing. 

The end goal for any marketing endeavor is conversion and sales. For SEO to be truly beneficial to your business or non-profit, it should lead the target audience to buy or contribute to your cause. Blogger outreach helps with that.

Sustained blogger outreach will get you the leads and help your nurture them hands-free, with the help of trustworthy brand ambassadors that are already loved by their audiences.

It helps with findability.

It is worthwhile to have your brand or offering championed by someone who has a positive reputation online. It works wonders in findability –it increases the number of places where people and search engine bots can connect with you. 

Gentle reader, blogger outreach is highly beneficial and crucial for your SEO. It is hard to attain and sustain top ranking without it.

The post How Effective IS Blogger Outreach in SEO? appeared first on Social Media Explorer.

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Is the 1-Page Marketing Plan Right for Your Business?

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Allan Dib

Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd. 

Questions I ask Rory Vaden:

  • What is a marketing plan?
  • Why do you need a marketing plan?
  • Introduce us to The 1-Page Marketing Plan
  • What is the purpose of the 1-Page Marketing Plan template?
  • What is your 3-phased approach to building a marketing plan?
  • How do you write your 1-Page Marketing Plan?
  • What are some examples of The 1-Page Marketing Plan?

More about Allan Dib:

  • More about 
  • More about The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd 

Like this show? Click on over and give us a review on iTunes, please!


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