Weekend Favs November 28

Weekend Favs November 28 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Experte– With the EXPERTE.com Bulk Mobile-Friendly Test you can check if all your (sub) pages are optimized for mobile devices. Instead of just checking the homepage, our tool crawls the whole website and checks up to 500 subpages.
  • Superpeer – Superpeer gives you the tools you need to have paid 1:1 video calls and livestreams with your audience and paid subscribers.
  • seotesting.com – Easily track the changes you make to pages and websites, to see if they have an effect on Google rankings and clicks.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-november-28/

Dan Doyle Pleasantville NY Shares How to Create Relatable Yet Professional Photos For Your Instagram Feed

Social media platforms have changed almost every aspect of our lives in the 21st-century with the rise of Instagram making images important. The use of images is a part of building a brand that Dan Doyle Pleasantville NY photographer believes should not be underestimated. The use of hashtags and captions is important, but Daniel Doyle believes a post can only be successful if you have the correct image uploaded. Instagram can be confusing for a novice user with their options, including video, photos, stories, and more, changing the way you look at social media use.

Choose the Right Image

How much time do you spend looking at the images you choose to place on Instagram to choose the correct one? Social media accounts with millions of followers have a specific image or theme that is used by the user to make their account instantly recognizable. HootSuite reports the latest mobile devices to use high-quality cameras capable of capturing a professional-looking image for your Instagram feed. When you are looking to develop your Instagram presence, you can use stock images that can improve the quality of your online presence in a quick time.

Use Editing Tools

Instagram is a user-friendly platform, with many filters available for you to use that give you the chance to make every image look more professional. You should look to develop your skills with the filters provided by Instagram when you start your journey into building your Instagram presence. The easy to use filters provided by Instagram should be your starting point to be followed by exploring external apps capable of adding even more filters and editing tools. By developing your signature style of images, you will be able to find impressive options for your images and make editing as simple as possible.

Explore the Apps from Instagram

The 2012 purchase of Instagram by Facebook brought many apps to the attention of developers at the social media platform. Dedicated Instagram users have the option of exploring several apps owned by and linked to the Instagram platform, according to The Guardian. Switching up your Instagram account to add movement to your images is a good idea and can be completed with the use of apps, such as Boomerang and Hyperlapse. These apps give you the chance to produce a looped group of images or a time-lapse that will provide interest for your images.

Remain Relatable

Dan Doyle Pleasantville NY photographer believes a mistake many Instagram users make is not remaining rooted in everyday life. A relatable post that keeps your brand human and believable can add followers and views to your account. Relatable content helps to create a connection between your brand and your followers who feel they can attain a lifestyle or image that is close to that you portray on the platform.

Create Content Regularly

There are many ways to build followers on the Instagram platform, but you should make sure only high-quality content is available to your followers. Posting regularly is one of the keys for Dan Doyle Pleasantville NY photographer to developing your Instagram feed in a relatable and professional way. Among the tips from Doyle is the need to post to Instagram, at least every two days. Once you have decided to post an image to Instagram, you should decide on the time you want to post your images. The majority of your followers will be online during the mornings and late afternoon following school or work. These are usually seen as the best times of the day to post to your account to increase your visibility.

Take the Time to Edit Multiple Images

You could say this tip means not to be lazy when you are about to post multiple images to your account. You should ensure you spent the time to edit every aspect of your images to make sure your followers only receive the best quality images. Multiple images can be time-consuming to edit, but you should spend your time editing every image until you are completely satisfied with your post. Even if you are only looking to use the editing tools from Instagram, you can load your images to the platform and individually edit them. If you change your mind about the use of an image, you should save the image as a draft for future use so you do not lose all the editing work you have completed.

Stories add Interest

If you are short on time and want to develop your skills as a brand influencer using the Instagram platform, you will want to use every aspect of the social media platform. By using your stories, you can upload images that are more relatable and not as polished. The stories tool on the platform is one that you can use without as much time spent on editing because your post will disappear soon after it is uploaded.

The post Dan Doyle Pleasantville NY Shares How to Create Relatable Yet Professional Photos For Your Instagram Feed appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/infographic/dan-doyle-pleasantville-ny-shares-how-to-create-relatable-yet-professional-photos-for-your-instagram-feed/

GR0 Discusses the Demographics of Today’s Social Media Platforms

Social media has expanded rapidly during the past few years. What started off as a way for family members and friends to keep in touch with each other has quickly become one of the most powerful marketing tools in the world. Therefore, for those who would like to take advantage of everything that social media has to offer, it is important to partner with trained professionals, such as the team from GR0. By listening to what the professionals have to say regarding social media, it is possible for companies to reach their target market more effectively. That way, they can maintain an edge over the competition.

Facebook: The Standard Bearer for Social Media

Of course, the most popular social media platform in the world continues to be Facebook. Slowly, Facebook has bought up many of its competitors, such as Instagram. On average, Facebook has close to 2.5 billion people who access its platform on a monthly basis. Facebook Remains the most popular platform for adults, with close to 90 percent of people between the ages of 18 and 29 using Facebook on a regular basis. On the other hand, more than a third of people over the age of 65 also use Facebook. Therefore, there is a nice mix among its user base. The average person on Facebook spends 35 minutes per day using the platform. There is a relatively even split among its gender usage and the overwhelming majority of people access Facebook through its mobile platform.

Instagram: A Rapidly Growing Platform

Recently, Facebook purchased Instagram. Instagram is designed to help people share photos and videos. Instagram continues to grow every month, with 1 billion people accessing this platform monthly. There are 500 million people who use it on a daily basis. The user base of Instagram tends to slant toward younger populations, with two-thirds of people between the ages of 18 and 29 using this platform on a regular basis. Most of the people who use Instagram or female; however, this platform is becoming more popular among males as well. Close to three-quarters of all businesses in the United States have a profile on Instagram. The vast majority of Instagram users also say that use this platform to discover new services and products.

Twitter: The Communication Platform

Twitter has made it possible for people to reach just about any business or individual with the push of a button. That is why Twitter has become a popular platform for customer service representatives. There are lots of companies who use Twitter to field customer complaints and respond to them quickly. There are more than 330 million people who use Twitter on a monthly basis. Twitter has an even split between males and females. On average, people spend between 3 and 5 minutes on Twitter per session. Twitter is becoming more popular among businesses, as they are using this platform to collect feedback from their customers. That way, they can better meet their expectations.

Use Social Media Marketing To Reach the Target Market

These are only a few of the most popular social media platforms available today. With billions of people accessing social media on a regular basis, this provides companies with access to an almost unlimited consumer base. At the same time, companies that try to target everyone will simultaneously target nobody. Therefore, it is important for everyone to understand the demographics of those who use social media on a regular basis. That way, companies will be able to tailor their social media marketing tactics to meet the needs of their consumers.

The post GR0 Discusses the Demographics of Today’s Social Media Platforms appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/gr0-discusses-the-demographics-of-todays-social-media-platforms/

How To Save Money at the Grocery Store

It is incredibly easy to blow your budget on groceries. It is incredibly unlikely that you have never splurged when grocery shopping. However, although it is okay to splurge every now and then, it is not something you should do regularly.

If you think that you are spending too much when you are going grocery shopping, here are some easy ways you can save money at the grocery store, as well as alternative ways you can save money on groceries.

Tips to save money at the grocery store

  • Stick to a shopping list: when you go shopping without a shopping list, you are more likely to spend money on things you don’t need, or purchase items that you won’t use throughout the week. When you have a list, you are more likely to stick to your budget.
  • Don’t shop when you’re hungry: this is one of the most important rules of shopping! Instead, shop on a full stomach, as it means you are less likely to buy snacks and other items you don’t really need.
  • Plan before you shop: this is another easy way to save money when you shop. Before you go, try to create a rough plan for your meals for the week. That way, you can be certain that you are buying exactly what you need for the week, and you won’t have to go to the shops throughout the week.

Alternative ways to save on food

  • Cook everything from scratch: instead of buying a lot of takeaways and ready meals, consider cooking almost every meal you have from scratch. Even if you spend just $15 every other week, you will be spending $390 throughout the year, so cooking from scratch can save you a huge amount of money.
  • Reduce your meat consumption: a lot of people reduce their meat consumption for environmental benefits, but it is also great for your wallet. Even if you just have one day where you don’t eat meat, it can save you a lot of money over time.
  • Start gardening: if you have some outdoor space (or a large balcony), why not take up a new hobby and start growing your own fruit and vegetables? Although it will take time (and some manual labor!), growing your own produce can save you a lot of money over time. Moreover, it is a great way to relax and can be a fun activity to do with the whole family.

Gardening tips for beginners

If you have decided that you want to start growing your own fruits, vegetables, and herbs in order to save money on your grocery shop, here are some easy tips to help you get started:

  • Choose easy-to-grow vegetables: some vegetables are easier to grow than others. If you are a beginner, some of the easiest fruits and vegetables are garlic, peppers, tomatoes and squashes.
  • Pick the vegetables you use regularly: if you really want to save money on your grocery shop, you need to make sure that you are growing plants you actually use! This way, you will be saving more money as you will no longer have to buy a lot of the fruit and vegetables you would usually have to buy. Moreover, the more time you spend out in the garden, the less you will have to spend on your Centerpoint energy bill.
  • Make sure you plant at the right time: although some plants are easy to grow, there are only certain times of the year you can plant them. Most can be planted in spring, summer or fall, so you need to do your research before you start planting.

Conclusion

There are some incredibly easy ways to save a lot of money at the grocery store, and one of the most rewarding ways to save money is to start growing your own fruit and vegetables.

The post How To Save Money at the Grocery Store appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/how-to-save-money-at-the-grocery-store/

How to Pass on a Family Business Successfully

How to Pass on a Family Business Successfully written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Goldhill 

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.  He has been guiding closely-held and family-owned businesses since 1987.

Jonathan Goldhill is the author of Disruptive Successor: A Guide to Driving Growth in Your Family Business.

Jonathan Goldhill is also the founder of The Goldhill Group which provides strategic thinking, execution planning, and accountability coaching to businesses.

Questions I ask Jonathan Goldhill:

  • Why disrupt?
  • Is it hard for aging parents to open up the books of the business to the next generation?
  • How do you address the fact that some family members aren’t as qualified?
  • Do you run across instances where the two generations have different cultural points of view?
  • What’s the role for the older generation when it’s time for the younger generation to take over?
  • When you go into a project what’s the first thing you do?
  • How is it different working with family businesses than working with a traditional business?
  • How early is too early to start planning for this transistion?

More About Jonathan Goldhill:

  • For more about The Goldhill Group and consulting
  • For more about Disruptive Successor

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Original source: https://ducttapemarketing.com/how-to-pass-on-a-family-business-successfully/

Online Networking Events To Look Forward

There are several benefits associated with online networking. People would like to meet and engage ideas. Some would like to meet with industry leaders and get to embrace the latest technology. Alex Djerassi is a very good networker. They can easily do so through the networks. It is good for one to learn about the different platforms to interact and learn more. People are looking for ways they can simplify the whole process of learning from each other. A platform such as LinkedIn makes it easy for one to interact with industry alders. It is a platform that has been around for a long and it has helped people grow. Some of the reasons why people have embraced the latest technology when interacting are as follows. The events are held virtually. It becomes easy for people to learn from each other and get to grow. There are several areas where people have been called upon to discuss different issues that affect a given industry. It is easy for them to get tips and tricks. The general organization of the platforms makes it possible for people to learn from each other. Many people can join the discussion from different parts of the world. It is a great way to make the interaction convenient. Some industry leaders attend the events. They can interact with different brands and grow them in the process. Small companies look for ways they can grow their brands. They can easily grow if they can interact with each other. There are several people out there who have been interacting with each other using the internet. It makes it easy for them to share insights about a given brand and even grow it with time. A platform such as LinkedIn is known to play a great role in connecting people. They can interact and get to know the top management team, searching for new talents. Someone can get employed after they take the time to interact on the platform. It has grown over time to attract people from different parts of the world. People who are eager to grow their brands and hire the best talents find it easy to do so after utilizing the platform. It is arranged in such a way it makes it easy for people to realize the best results. The online meetings eliminate the need for people to travel long distances so that they can get to interact with each other. Many people who have turned to virtual meetings have saved a lot of money. Some platforms allow for easy communication. People avoid the stress of traveling long distances after they turn to the platforms. Some people would like to interact with successful leaders so that they can get inspired. It is easy to meet them in virtual meetings than plan real-life meetings. The virtual meetings have played a great role in making people enjoy the best experience in their interactions to grow their brands. Alex Djerassi is a wonderful role model and recommends networking online during the pandemic. 

The post Online Networking Events To Look Forward appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-training-2/online-networking-events-to-look-forward/

3 Ways To Increase Sales Through Marketing

Marketing has been known as the life blood of business. Even if you have an exceptional product, nobody will buy it if they don’t know about it. That’s where marketing comes in. There are many different ways you can market your product. The essence of it however is that you need to know who would benefit from your product or service and how to get in contact with them. This will differ depending on your target market, however, for the majority of the time, it’s relatively similar. So, here are three ways to increase sales through marketing.

1. Weekly ads and promotions. 

If we look at Walmart’s weekly ad for an example we can see that they have a detailed list of all of their promotions for that week. People love saving money. That’s just a fact of life. If someone can come in and see an item that’s been marked down 50% to 10 dollars, they’re more likely to buy that item than if it was simply on the shelf marked at 10 dollars as a starting price. Why? Because they’re wanting to seize the opportunity that they know is a limited time offer. If they don’t jump on the sale now, they could in essence be losing 10 dollars if they came back later to buy the item. 

Promotions, coupons, and mail in discounts are proven to work! The reason being is that most people don’t know what they want or need until it’s presented to them. People more often than not see a problem if it’s caused by the presence of something but often miss it if it’s caused by the absence of something. Promotions are bringing the absence of your product to light for a potential buyer.

2. Social media marketing has become a large influencer in modern day marketing. 

The best part of this is that it comes up naturally in their main feed now. Most Americans spend between one and two hours a day scrolling through social media. Social Media marketing puts your advertisement directly in their scrolling path. What’s even better is that because of “cookies” you will only be paying to advertise to people who are potential buyers. On top of all of this, most social media ads have a direct link to your website where customers can go shopping. This not only will get your product out there but also give buyers the change and opportunity to buy your product on the spot.

3. Word of mouth marketing. 

This is quite easily the best form of marketing. Word of mouth marketing is simply people talking about your product to their friends. Because of this, you want to make sure that your product has actually benefited them and that they will speak positively about your product and not negatively. However, in the end, this form of marketing costs you nothing. If you can create a product that gets talked about, that’s free marketing for you.

The post 3 Ways To Increase Sales Through Marketing appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/advertising/3-ways-to-increase-sales-through-marketing/

The Best Music for Advertising Videos

In the current age of the Internet, advertising means everything. If you own a product and expect it to do well in the market, having a good advertising campaign can go a long way in ensuring that your brand will not only sell but also have a lasting impact on the consumers. 

Advertisements come in all flavors, print, and digital, and over the past few decades, visual advertising has become increasingly crucial for brand survival. Video advertisements are everywhere, from TV to online streaming platforms and even before and after films. Advertisements also rule the social media, popping up now and then between you casually scrolling your Facebook and Instagram feeds. 

What Makes a Good Advertisement? 

While a good production certainly goes a long way, music is equally important when it comes to the audience perceiving your advertisements. A good advertising campaign needs a captivating, high-quality score that can entice the audience and encourage them to try your product. 

Aside from a successful media campaign, a memorable music track ensures that the product stays in the mind of the audience long after seeing the advertisement. It is only possible if the tone of the music matches or enhances the visuals featured in the video. 

The advertising industry has long relied on jingles and personalized songs that prove to be a hassle for content producers and editors alike. Luckily, recent years have seen the option of stock or production music becoming popular. Some services specialize in the provision of large libraries of music that you can choose from, music that is made especially for use in video content, like advertisements. 

Finding Good Music for Your Advertising Campaign

You can find great music for ads and commercials on stock music websites such as FirstCom Music. Music cataloged at these sites is produced specifically for use in media projects like film, TV, advertisements, etc. You can either purchase individual tracks or license tracks for use in one or more advertisements for a fixed fee. 

At these websites, you can acquire music that suits the tone and message of your advertisement perfectly, multiplying the audience impact manifold. You can search for a music genre, album, artist or mood, etc. Most of the services offer an in-depth analysis of the tunes so you can judge whether or not it goes well with the content of your video. 

Commercial Music Services

The services that provide music for use in media are often classified as free and paid services. Depending on your project requirements and allotted budget, you can choose a one-time commercial license or a recurring licensing fee to accommodate multiple projects. Commercial music services cater to the needs of branding companies, large and small, and may offer packages that include royalties. It is also possible to get royalty-free music and free-to-use music for your advertising needs. 

Some of the commercial music services include:

  • Firstcom: Firstcom offers a wide range of music fit for commercial use. The music library contains music from a wide range of genres, and it is easy to find the track of your choice with the enhanced keyword search. 
  • Artlist: This service caters to the needs of advertisers by providing thousands of tracks and sound effects that can be used commercially. Unlimited use and unlimited downloads are some of the highlighted features. 
  • FreeAdMusic: FreeAdMusic offers music tailor-made for advertising campaigns. 
  • Epidemic Sound: Aside from non-commercial music, Epidemic Sound also offers music for advertisements and other commercial uses.
  • Dig CC Mixter: If you are looking for a collection of music free for commercial use, Dig CC Mixter is a good option. 

The post The Best Music for Advertising Videos appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/advertising/the-best-music-for-advertising-videos/

Weekend Favs November 21

Weekend Favs November 21 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • eWebinar – eWebinar offers rich, engaging and automated webinars using a combination of pre-recorded video, real-time interactions and live chat. Scale your time today.
  • Glorify – Create free e-commerce images with Glorify app design editing tool.
  • Gmail Shared Contacts – Share your contacts and groups with any Gmail or Google Apps user, directly from the Google contacts manager with Shared Contacts for Gmail® !

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Original source: https://ducttapemarketing.com/weekend-favs-november-21/

Quick Tips To Make The Most of Your Marketing Spend

If you’re spending money on marketing – whether that’s directly or indirectly – you want a solid ROI for your efforts. Oftentimes, you don’t achieve that goal for various reasons that are out of your control. Other times, those factors are within your control but the returns still aren’t there.

There are simple steps you can take to make sure you get the returns you’re looking for without expending extra effort. In this guide, you’ll learn some quick tips that should be applied to every marketing campaign to increase your chances of success.

A clear and SMART goal

Almost every marketing campaign exists to produce an ROI but many of them are poorly defined. People set out to ‘produce revenue’ or ‘increase ROI.’ The problem with chasing a goal like that is no one knows what success looks like.

How much revenue should they produce? And what’s the target for increasing ROI. If these things aren’t defined from the outset, then nothing is good enough or everything is good enough.

Use SMART goal setting to define the parameters of the marketing campaigns you launch. Once set, be sure to communicate those goals with your team.

This will help steer everyone in the right direction. If a campaign or initiative isn’t on track to hit the target, you can make changes to it or scrap it early without wasting resources.

Focus on the big things

In marketing, it’s easy to focus on the minutiae like button colors and placement. While these may create small gains for you, they’re not what you should spend most of your time on – at least not in the beginning.

When an initiative is still young, most of your attention should go towards the big picture items like the overall messaging, target market, and even the platform you’re using to push your messages. Once you have that dialed in and are getting good results, you can start to focus on the smaller things that’ll produce incremental improvements. Not before.

Use quick testing

No matter how well-designed a marketing campaign is when you first launch it, there’s room for improvement. This is one of your biggest opportunities because a campaign that’s underperforming can be turned around and one that’s doing well can be made even better.

The nature of your campaign will determine what you can test and what you can’t test. For example, if you’re doing SEO, it’ll be more difficult to test what’s working and what isn’t. It can take months to get feedback.

If you’re using paid ads as part of your marketing mix, you can make tweaks and see the benefits or drawbacks within a day or two.

Whatever kind of marketing you choose, there are a number of things you can test:

–          The overall messaging (headlines, body copy, unique angle)

–          Imagery used

–          The format (video, text, images, audio)

–          The amount of information given upfront (long copy vs short copy

–          Etc.

These are just a few suggestions. When testing, be sure you’re running split tests as opposed to testing one after another. This is important because attitudes and audience members may change so your data won’t be accurate if you run tests one after the other.

Conclusion

As with anything worthwhile, marketing is a marathon, not a sprint. It never ends so instead of prioritizing quick wins, focus on the big picture, and lay out clear goals. Once you have your goals in place, focus on the big picture until you have the basics down. Only then should you start testing the smaller elements and chasing incremental growth.

The post Quick Tips To Make The Most of Your Marketing Spend appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/digital-marketing/quick-tips-to-make-the-most-of-your-marketing-spend/