Repurposed Content Can Increase Your Traffic 300%

Repurposed Content Can Increase Your Traffic 300% written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shaina Weisinger

social media contentIn this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing.

Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.

Questions I ask Shaina Weisinger:

  • How did Repurpose House come to be?
  • How do you create content?
  • How does Repurpose House help businesses post to multiple places?
  • What should be your basic social strategy?
  • What should your average small business (even the boring ones) be doing?
  • What works now on various platforms?
  • Where should you start? With video?
  • How do I generate leads with video or social media?
  • How does paid search play into repurposed content?

More about Jon Schram:

  • Learn more about Shaina Weisinger
  • Learn more about Repurpose House

Like this show? Click on over and give us a review on iTunes, please!

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Even the best authors can find writing a pain, whether from self-doubt, mental overload or that dreaded writer’s block.  On the flipside, writing at its best can give everyone — expert or novice — the thrill of creation. You probably know the feeling when words just flow naturally, as if someone else was doing the work! 

So what decides between pain and pleasure in writing? The critical piece is how you prepare. Once you get your ideas in order, and you have a plan you can trust, it’s way easier to focus on the text itself. Your mind is free to craft great sentences, because you know exactly what goes where. Fortunately, there are some great digital tools for writers that make this crucial step easier. 

Here are four apps that can help you get organized the next time you sit down to write. 


Scapple is a visual thinking tool: it helps you quickly see your thoughts and how they connect. A cool aspect of Scapple is that it lets you jot down your ideas just as they come to you. Click anywhere you like on the screen and add a new note. You can then draw connections between ideas. A dotted line represents a simple link, while arrows show how one thought leads to another. 

You can group connected ideas by placing a shape behind them, and then move that whole block of notes around on the screen. Scapple comes with multiple format options, so you can give your notes the style and colors that work best for you. 

Another neat feature is being able to drag and drop images onto the screen.  They can be connected to your notes in same way. You can also drag and drop a text file, and Scapple breaks it into paragraphs or sentences that each become notes you can move around. Zooming in and out lets you focus on the notes that matter most, or look at the big picture. 

Scapple is a great way to sketch out your ideas visually, especially if you don’t have many notes and you can quickly map them out in front of you.


Like Scapple, Braincat invites you to pour in all your ideas just as they come, but it works quite differently. This application is ideal for when you have too much to handle — too much information, or too many ideas. The goal of Braincat is to take you from a mass of unsorted content to a few key essentials that can guide your writing.

Braincat separates input from organization. After you’ve entered all your ideas, you categorize them.  You look at each note and ask yourself: “What kind of thing is this?” or “What heading should this go under?” It’s surprising how fast you can do this, because categorizing is what your brain was built to do. This simple process reveals the hidden structure of your thoughts: it’s a quite magical experience. 

You might start with hundreds of notes, way more than you could manage on a single screen. You end with a handful of categories — and they’re meaningful to you, because you created them. 

Next you sequence your categories and name your “Big Idea”— the one underlying concept that ties everything together. Then Braincat automatically provides a detailed outline to use when you write, and you can export this as a CSV file which is handy for Google Sheets or Excel. For visual thinkers, Braincat also generates a simple mind map, showing you everything you’ve organized at a glance. 

Still suffering from writer’s block? There’s a mode in Braincat called Discover that gives you powerful questions to answer about your writing project. It’s perfect for getting those mental wheels turning again! 

Writer’s Blocks

The idea of Writer’s Blocks is to have all your materials in one place before you set out to write. It’s designed to link your notes to your manuscript so you can switch back and forth between them. 

Writer’s Blocks uses a simple format with columns and blocks, a bit like Trello. You can create a column for each topic, chapter, scene or section of your writing project. Then you can add blocks of any length in any column. You can drag blocks from column to column, sequence them within a column, or select a block to create a new column.  The app automatically re-numbers your blocks when you move them, so they’re easy to find. 

In Writer’s Blocks, you’re not restricted to what can be seen on the screen – you can scroll down your blocks or across to additional columns. You can zoom out to see everything you’ve collected, or zoom in to focus on your immediate priority. To help you navigate it all, you can use colors and formatting tools that highlight important thoughts. 

If you’re not wedded to using Microsoft Word, Writer’s Blocks comes with its own word processor. This appears on a panel next to your columns of blocks. The advantage is that you can import your blocks directly into your manuscript, and they will always remain linked. You can find the original block by clicking in your manuscript. And if you change the sequence of your blocks, the sequence in your manuscript will change, too. 

Writer’s Blocks is ideal if your way of writing is to build your draft by assembling pieces of text and then arranging them into the best sequence. 


Like Writer’s Blocks, Speare thinks about writing as units of text that you gradually assemble into a document.  These building blocks are created in “boards,” which are column-like spaces you can organize side-by-side on your screen. 

Speare makes it easy to re-arrange your blocks with drag-and-drop. Not only that, you can break paragraphs into sentences so they can be moved around, too. You can use boards for your planning notes as well as for creating the actual text. Because you can nest boards, just by dragging and clicking, you can create an outline with a hierarchy of headings and subsidiary points. There are visual tools that help you highlight and distinguish different blocks with color and styling. 

A special feature of Speare is what it calls “spaces”. A space provides a frame within which you place related boards. You can see at a glance which spaces you have open, and what boards they contain. You can quickly flip between spaces, and if you delete a space the boards are preserved: the space was just a way to organize your material. 

All this makes Speare a great tool for writers who accumulate large scraps of text and then build a document from those kernels. Once you’re ready to make your draft, you’ll find the app has excellent formatting and editing tools. In particular, it makes revisions easy to create and track. There are collaboration features, too, so others can help you create and finalize your piece. 

In conclusion…

With all these tools to choose from, you shouldn’t have to suffer when you write. Make your writing life easier by getting your thoughts organized with the digital tool that suits you best. And then enjoy the sheer pleasure of letting those sentences flow!

The post WRITING — PAIN OR PLEASURE? IT DEPENDS ON YOUR TOOLS! appeared first on Social Media Explorer.

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The Many Benefits of Outsourcing IT Services

If you want to outsource your business IT, then you’ll be glad to know that this is very easy to do. If you want to find out more about some of the benefits or if you want to make sure that you are getting the best result out of your outsource in general then this is the guide for you.

Cost Advantages

The most obvious advantage of outsourcing your business IT services is the fact that you can save a lot of money. You can get the job done at a way lower cost and you may even find that the quality is better as well. When you look at the wage difference in the US when compared to Asia, you will soon find that the same work can be done in India for a fraction of the cost. Most of the time you will save 60% at a minimum, plus you won’t be compromising on the service you provide either so make sure that you keep that in mind.

Increased Operational Efficiency

When you outsource your company needs, you will soon find that you get years of experience on your side. You may even find that they can help you to understand complex projects and that you can also gain a lot of knowledge as well. You may even find that they can do the job better than you can, and this can save you a lot of time, effort and energy.

Focus on the Core Areas

Outsourcing your company process would give you the chance to free up your time and your energy. It would also give you the chance to focus on building your brand even more while also helping you to invest in research. This would help you to put out a higher-level service without wasting too much money in the meantime. If you want to outsource the most important part of your company first, then take the time to look into helpdesk software.

Skilled Resources

Gone are the days when you need to invest in recruitment or even expensive resources for your company. Now it is more than possible for you to get access to resources online and you would be surprised at how much it could help you to really capitalise on your company’s success. By outsourcing, you can get access to specialist resources that could help you to take things to that next level far more than you realise.

Time Zones

The other benefit of outsourcing is the fact that you can easily take advantage of other time zones. You can get jobs done while your office is closed, and you can wake up to everything being done. It doesn’t matter whether you are outsourcing your software updates or your customer service team because you can easily keep your company running even when your doors are closed. This can work in your favour and you would be surprised at how much it could help you to keep your company operating efficiently at all times.

The post The Many Benefits of Outsourcing IT Services appeared first on Social Media Explorer.

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Can You Look Up Someone’s Email Address Online?

Today, it looks like you can contact virtually any stranger on social media. Still, emailing a person you do not know is a way more professional solution to get your message across. As a result, email remains the primary channel for business communication.

Still, finding someone’s email address is not always easy. In fact, even losing or misplacing someone’s contact details can pose certain challenges if there is no way to restore them. Luckily, there is a solution to every problem, and you can connect (or reconnect) with people with the following email finding tips.

Check out personal & professional websites

The first and probably the most logical step when trying to contact someone within a specific company is to check their website contact us section. When reaching out to top employees and executives within a small company, this is the surest and the quickest option to get their valid contact details. With large corporations, of course, this tip is not so effective.

Besides, many company websites have nothing but an automated contact form on their contact page. You can (and probably should) try to get your message over this form, but remember that automated emails often end up in spam. Of course, there is no harm in trying, but do not expect a quick response when using a contact form.

Browse social media platforms

One more way to reach out to prospects is via social media. It’s no secret that LinkedIn is the kind of platform that allows making any business-related offers. Here, you can reach out to potential partners, prospective job candidates, and even investors. Of course, contacting someone directly over LinkedIn does not guarantee that your message will be seen in time. Luckily, many professionals make their emails public, so you should do some quick search on this platform.

If you cannot find the email you are looking for on LinkedIn, try other social media sites. Of course, Facebook and Instagram are not the best platforms for making a business offer, but they can offer you direct contact details of the people you need.

Try an advanced google search

If none of the above worked for you, try an advanced google search. Include the first and last name of the person you want to contact. If you know their current companies, add that info as well. Google accumulates tons of information on every user, and you may just find the contact you need. Sure, with common names, this process can get a little tricky, but no one will blame you for trying.

Use specialized email finders

All of the above suggestions are 100% free, but not 100% effective. So, when reaching out to strangers on a daily basis, you will need a quick and efficient tool to lookup, search and find email addresses. SignalHire is one of the best examples in this area because it allows searching for people by their name, job title, industry, skillset, etc. And the best part is — you get five searches for free, so if you accidentally misplaced someone’s email, you will not even need to invest in a paid subscription.

However, when planning email marketing campaigns or recruiting new job candidates, you will need more than five free searches a month. The good news is that subscription plans on are flexible and reasonable. Also, you do not have to perform all searches manually via the website’s internal database. You can simply install their Chrome extension and get anyone’s contact info without closing this person’s LinkedIn profile preview. So far, this is one of the best, the most budget-wise tools that ensure 24/7 access to virtually anyone’s emails, phone numbers, and links to social media networks.

Guess and verify emails

If you are not looking for emails in bulk, you can try and guess someone’s email address. This tip could be useful when you misplaced someone’s contact details and cannot restore them. Perhaps, you remember the logic behind this person’s email? Most addresses used for professional communication follow the same pattern of first and last name, followed by a mail client. So, it’s not that hard to make a couple of guesses and test them via email validation software. Fortunately, most of these services are free.

Ask mutual connections

Also note that you can scan your existing connections and ask for an introduction. Often, people working in the same industry will not mind introducing you to their peers, especially if they believe that your offer could be interesting to the person in question. The same is true for losing someone’s email address — mostly likely, you have some mutual social media connections, and you can always reach out to your contacts to restore the information you’ve lost.

Finally, remember that a combination of these steps usually brings the best results — especially if you are not willing to pay for any email hunting software. The latter is essential for everyday professional use; however, it is always possible to apply a bit of effort and find most contact details you need for free.

The post Can You Look Up Someone’s Email Address Online? appeared first on Social Media Explorer.

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What Should You Know About IT in Small Business Today?

What Should You Know About IT in Small Business Today? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Schram

The Purple GuysIn this episode of the Duct Tape Marketing Podcast, I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business. 

As President of The Purple Guys, Jon Schram is responsible for Strategic Management and the growth of the company. With over 25 years of Business and IT experience, he understands the business of business. Having built three successful startups, Jon Schram knows how to leverage technology to support growth. He believes that technology is a tool to be used strategically.

Questions I ask Jon Schram:

  • What’s a typical engagement look like in Managed IT?
  • What are some big changes in the IT world as it relates to small businesses?
  • What’s the innovative difference you’ve owned at Purple Guys?
  • What’s your opportunity with the transition to remote work?
  • Should we be using a VPN?
  • What’s been your most successful marketing element at The Purple Guys?

More about Jon Schram:

  • Learn more about Jon Schram
  • Learn more about The Purple Guys

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more,, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at​.​

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Nick Von Geijer & Luca Schnetzler Discuss Building an eCommerce Empire through Social Media

Nick Von Geijer & Luca Schnetzler Discuss Building an eCommerce Empire through Social Media  

Anyone who runs a business today understands that digital marketing has to be the centerpiece of this growth. In this manner, social media is one of the most important tools. Given that hundreds of millions of people use social media on a daily basis, it is critical for everyone to make sure they structure their online presence in such a way that so for media can be used to drive their growth in the future. This is where Nick Von Geijer & Luca Schnetzler are able to capitalize, generating a tremendous amount of success in a short period of time.

Initially, Nick Von Geijer & Luca Schnetzler enter this field as a joke. They were simply trying to see what they could do online, as they were only 15 years old at the time. Quickly, this turned out to be one of their most profitable endeavors ever. Recently, they sold an e-commerce business for more than 18 million dollars. Now only 20 years old, they stated that they leveraged a variety of social media tools including Snapchat, Google, and Facebook to generate more than six million dollars in revenue and only 12 months. As a result, when their company was bought out, it was valued north of 18 million dollars.

Even though many people would be satisfied with this result, Nick Von Geijer & Luca Schnetzler stated that they are not done and they are simply just getting started. Right now, they are working on a new project. They are looking for ways to use online brands to solve real-world problems. During the next few years, they anticipate building a massive empire and are targeting a 10-figure acquisition. With more than 50 million dollars in revenue generated in such a short period of time, it is clear that this duo has a tremendous amount of talent and have their eyes on the future.

Even though they are still relatively new to the business world, it is clear that they are passionate about what they are doing. They ended up selling their first brand because they realize that passion was the key to success. Even though they had a lot of financial success, they wanted to do something different. Therefore, Nick Von Geijer & Luca Schnetzler are now looking at ways to make the world a better place. With the amount of revenue they are generating, it is clear that they have the potential to do this. Already, Nick Von Geijer & Luca Schnetzler have inspired a lot of people everywhere. It will be exciting to see where this team goes from here. They are going to be successful at anything they put their mind to.

Nick Von Geijer & Luca Schnetzler Discuss Building an eCommerce Empire through Social Media  

The post Nick Von Geijer & Luca Schnetzler Discuss Building an eCommerce Empire through Social Media appeared first on Social Media Explorer.

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Why Rent Your Marketing When You Should Own It?

Why Rent Your Marketing When You Should Own It? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with South City Print 

Certified Marketing Manager InterviewIn this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print. Clem Huffman started South City Print in 1988 and a lot has changed in those 32 years of running a printing business. Alexa Arciero joined the team last year straight from graduating from UNC Chapel Hill with a marketing and PR degree. South City Print was a part of the Certified Marketing Manager Program powered by Duct Tape Marketing and joined the podcast to share what they learned.

Questions I ask South City Print:

  • Has the shift to a more virtual world made the printing business harder?
  • How do you make the case for multi-touch marketing, direct mail for instance?
  • Is there some nostalgia in current marketing trends?
  • Tell us about your experience with the Certified Marketing Manager Program.
  • What attracted you to the Certified Marketing Manager Program?
  • Were you surprised by any of the content?
  • Did the program make you create changes with your current marketing?
  • What does the next 6 months look like?

More about South City Print:

  • More about South City Print
  • More about the Certified Marketing Manager Program powered by the Duct Tape Marketing Network 

Like this show? Click on over and give us a review on iTunes, please!

Why rent when you should own?This episode of the Duct Tape Marketing Podcast is brought to you by the Certified Marketing Manager Program powered by the Duct Tape Marketing Network.

Why rent your marketing when you should own it? To build and grow a business successfully you also need to build and develop a team. At Duct Tape Marketing we’ve created the Certified Marketing Manager program where we can help you develop a marketing action plan and train your team. This innovative training is ready to take your business to the next level.

Check it out at 


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The Journey from Startup to Sold Again

The Journey from Startup to Sold Again written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Hall

CEO of SwitchbirdIn this episode of the Duct Tape Marketing Podcast, I interview Jon Hall, former founder of and current founder and CEO of Switchbird. helps businesses thrive in a world where the voice of the customer is everything focusing on helping businesses with reviews.

Switchbird is a software that connects to your business phone and engages voice callers via text to generate more value from every call. A spin-off of PWN Local’s business text messaging product.

Questions I ask Jon Hall:

  • You sold – how did that happen?
  • is called a Growth company. Have you ever said I’m in over my head?
  • How did it come together – who started the idea of rolling all of the competitors into one entity?
  • Was there a plan for you to leave?
  • Looking back at your career is there anything you’d do differently?
  • How do you use text messaging?
  • How do all these free messaging technologies that are becoming mainstream affect your service?
  • Is there a generational aspect to this tool?

More about Jon Hall:

  • More about Jon Hall
  • More about Switchbird 

Like this show? Click on over and give us a review on iTunes, please!


Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

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Bolstering Your Numbers: Building a Professional YouTube Following

YouTube is a powerful tool for marketers, businesses, governments, and individuals around the world. Influencers use YouTube to attract, entertain, and educate. For entrepreneur George Papazov, the founder of TRADEPRO Academy, the site is not only a tool for getting his tips and training materials for day traders to current students, it’s a way to grow his business by attracting new students as well. 

Like most social channels, building a following on YouTube can be done organically, by producing quality content and sharing it widely. It can also be generated with paid marketing and advertising dollars, which can be a huge investment in the long run. For small business owners like George Papazov, building a following organically is the only solution available. 

Papazov founded TRADEPRO Academy in 2012 to inspire, educate and empower at-home traders and investors. Today, he has 39,000 YouTube subscribers who follow him for daily for stock updates, breaking market news, tips, and more. He broadcasts live content daily and his most popular video training tutorials include TradingView Tutorial and How to Use Fibonacci Retracements.

For businesses seeking a younger demographic, YouTube is a huge global platform. Papazov explains, “From 2010 onward, audiences 18-24 have spent 60% less time in front of their TVs, but exponentially more time in front of their computer and mobile screens.” 

YouTube viewers are savvy content consumers and they have a million channels to chose from. That makes growing a YouTube following organically as successfully as Papazov has done, without paid marketing dollars, a difficult task. To start, Papazov set a goal of 1,000 YouTube subscribers as a solid foundation to build from. To get there, he created a detailed content plan and followed it, creating a consistent amount of regular, high-quality content that his followers now depend on. As an educator, his message fits perfectly with the quick, bite-sided portions YouTube requires for generating a high number of views. 

Papazov also depended on viewer feedback to introduce new topics, content models, and timelines as his audience grew. Listening to his subscribers, making ongoing changes to improve his content and give his viewers what they’re looking for, has helped him keep a consistent growth trajectory. For new YouTube content creators, he offers these tips: 

  • Title your videos for search optimization by thinking of what terms you’d use to search for similar content. For example, instead of the date produced, add a catchy title like “How do I start investing in stocks?”
  • Improve your search results with a SEO optimization tool specifically for videos, like TubeBuddy or VIDIQ
  • Do your own keyword research to find high volume, low competition keywords for your content area 
  • Collaborate with other influencers, across YouTube channels, and cross-posting on other channels to reach new audiences
  • NEVER buy followers, views, or clicks – YouTube seeks and deletes fake subs, which will hurt your overall channel in the long run more than it will help you

Papazov’s most important lesson may be this, “Remember, followers don’t equate to customers. You can have 200K followers and be broke if none of them want to spend money on your product offering. That’s why it’s essential to have a plan on how you’ll monetize the channel before you begin putting time and effort in it.”

The post Bolstering Your Numbers: Building a Professional YouTube Following appeared first on Social Media Explorer.

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Be Converted: Social Media Sensation Sister Kristy Takes You to Church, Her Way

Sister Kristy, model and self-made influencer, is more than a pretty face and sexy body. But let’s be real —  she doesn’t mind having people admire the gifts she’s been given. They’re the reason for her overwhelming success on her website Sister Kristy. But don’t overlook her Insta account or her Facebook page. They are equally arousing. It’s safe to say, once Sister Kristy takes you to church, you’ll be converted.

A contradiction of character, for sure, Sister Kristy keeps her fans on their toes with an invite to her webpage that says Come Sin with Me and the statement I’m a good Christian woman boldly scribed at the top of her Instagram page. Hum… Sister Kristy sure knows how to develop intrigue, and that’s part of her hook. Just when you think she’s defying all that is holy, you see that little glimmer in her eye that tells you she is just a small-town girl with a heart of gold. In other words, she’s a good Christian woman — who just happens to love her body and likes to share it with others who appreciate the finer things in life.

No doubt about it, Sister Kristy is breaking the mold of who she was expected to be. Growing up in a small town in Canada, she says she was supposed to go to school, get a good job, get married, and have a bunch of kids. Her desire to be a social media sensation and model steamrolled the Suzy Homemaker version of her life when she started posting naughty photos online about 2016. And Sister Kristy has never looked back and never been happier. 

Starting out, Sister Kristy wanted to achieve 20K followers on Instagram. Working a regular 9 to 5, taking all her own photos, and diligently posting eventually paid off, but it was a daunting task. Proving she has all the right stuff, her popularity skyrocketed with photo gimmicks like Tub Tuesday and Fishnet Friday. And before long, her racy photoshoots pushed her 9 to 5 to the curb. She still takes her own photos, does her own hair and make-up, coordinates all of her outfits,  and creates her own photo backdrops and scenes. And from the looks of her popularity, she’s darn good at promoting her best assets.  Oh, and about that Insta goal — with diligence, patience, and a lot of hard work, Sister Kristy annihilated it. Today she has over 122K followers. And if you’re not one of them, you’d better go see what you’re missing.

Even busy influencers like Sister Kristy need some time off from the madness of work. You might be surprised, however, at what she chooses to do in her spare time. Of course, she works out with her trainer, but she also loves hanging out with her cats and her hamster when she has time to just chill. A devoted animal advocate, Sister Kristy is proud of the fact that she can use her fame to promote awareness for animals in need. She says her fans are the best because they not only appreciate her natural gifts but they also care about what’s important to her, like animals. 

No doubt about it, this 5’3” DD bombshell knows her talents, and she’s fought like hell to get where she is today. A self-made star, Sister Kristy has climbed that ladder of success all by herself. But it takes more than a pretty face and a kick-ass pair of titties to do what she’s done. From rough beginnings to being officially employed by her own company for about a year now, Sister Kristy has capitalized on her sexy and intriguing persona. But her appeal runs deeper. Her passion for animals and her undeniable grit to be where she is today enhances her obvious assets. And let’s face it — who can resist a small town, Christian girl who has a bit of a naughty side. 

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