How to Optimize Your Work Performance

How to Optimize Your Work Performance written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Clare Kumar

In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar, she helps busy professionals optimize their performance. Clare Kumar is a media contributor on productivity, organization, and work-life integration.

Questions I ask Clare Kumar:

  • Does optimized performance come down to hacks and habits?
  • What role does technology play in this?
  • What are some of the big productivity killers?
  • What do you find people are surprised to find?
  • How do you motivate clients to get the things done that just aren’t fun?
  • If your bio you mention you love science and that love helped lead you to this place, help me understand that?
  • Does focus come from motivation?
  • How has 2020 changed your work?

More About Clare Kumar:

  • For more about

Like this show? Click on over and give us a review on iTunes, please!

Do you want more leads faster?

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You can also monitor how each campaign is performing and track results in real-time with your cloud-based Analytics dashboard.

If you’re a marketing agency or consultancy looking to scale your offering and client base, they even offer a white-label solution that allows you to fully customize and sell the platform as your own service! is always contract-free, allowing you to scale up or down or interchange modules at any time. So sign up today at and accelerate your business growth.


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How Remote Desktop Services Can Help Your Business Succeed

Over the last decade, cloud computing grew to a platform
that everyone uses, including communication and software. Before this
technology, users had run their software on their own limited computing power.
Now, remote desktop protocols (RDP) exist that allow users access to remote
computers and networks. The processing ability the average user has available
is incredible these days.

Before you buy RDP service, you should know how it can help
your business.

Remote Computing Technology

While many remote computing services are available, most of
them haven’t been around as long as Microsoft’s RDP technology. This kind of
technology lets you remotely access powerful desktop and server hardware, even
from a small laptop. Whether you’re an individual freelancer or business owner,
this method gives computational resources to those who need them.

Remote Desktop Protocol

Microsoft initially included this protocol in Windows XP,
and it allows for terminal services access. In the early computing days,
terminals were the access points to the supercomputers on a local-area network
(LAN). While personal machines have taken over for most users, remote computing
is still heavily used by businesses. Microsoft’s protocol is just a more
efficient solution compared to past solutions.

You do just about anything you can think of with this service. An example of this protocol in use is running multiple automated applications. Since you can let these systems run by themselves, you can use as many as you require. Perhaps you want a dedicated desktop for running scripts that scrap text off the internet. Even if you don’t have room for multiple computers, remote desktops give you as much access as you need.

If you don’t have a server-grade machine that reliably runs while you’re away, one owned by a different company is helpful. A video editor with only a laptop and internet can transfer footage for encoding. While it’s not as ideal as using a local machine, it’s better than waiting until getting back to the office. If you manage programmers, they can use professional hardware while traveling for virtual machines and quick compiling.

What if you need a dedicated server and don’t have space for it? Renting a machine from another company for this purpose is easy enough. You can access powerful server processors with server-grade memory and as much storage as you need. A specific application of this is hosting a website in a particular location. Also, multiple users can use this technology for their computing needs, freeing up space in the office.

Where to Buy RDP for Cheap

While you can set up RDP if you have the resources and
workforce to manage it, buying a service that provides it is a much easier
option. An affordable option for any budget is They have
hardware in different locations in the United States, Australia, and various
European countries. Whatever your uses are, whether you’re self-employed or are
a business owner, they have the hardware you need.

In Conclusion

From hosting websites, running virtual machines, and using whole computer systems, cloud computing has many benefits. Think of it like renting a computer located somewhere else. Microsoft’s RDP technology enables this service in the Windows operating system environment. If you want to buy RDP for a fair price, is a good option for your business.

The post How Remote Desktop Services Can Help Your Business Succeed appeared first on Social Media Explorer.

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The Complete Kibo Code Quantum Review: Services, Costs & Benefits

How Kibo Code Quantum works and the amazing benefits they are giving this time are all talked about in The Kibo Code Quantum Review & Epic Bonus.

The Kibo Code Quantum is a live course that will be available from January 2021 and this is important to know because many people are giving reviews about the program without even having full access to it.

Without having that access it is impossible to decide whether a course is going to be good or bad. There are high hopes and enough grounds to speculate about this program.

Fortunately, here is some information that will give you a better idea of what Kibo Code Quantum is and whether is it beneficial for you.

What Is Kibo Code Quantum?

This is a training program that will help to set up your e-Commerce business. They aim to provide an easy training course that will help make money easily through an online business. 

Let us dive into more details about The Kibo Code Quantum Review & Epic Bonus

Their main selling point is to show you the fastest and most convenient methods of setting up an E-Commerce business through their training programs.

It is an 8-week-long course that will cost $3,497 and it comes with a 30-day refund policy. The creators of this program claim that anyone can learn and benefit from their training.

The Kibo Code business model is taken from a Japanese superstore. The superstore always puts the best-selling products on the shelf and removes the less selling items after a while. By doing so they continuously attract customers.

The Kibo Code program does the same and it teaches you ways on how to sell the best products and services online using a proper business model.

This Quantum model is a newer version. The previous Kibo Code was well appreciated by its customers.

The Kibo Code Quantum promises not only a reboot of the older version but has claimed to spend thousands of dollars to make this training program more efficient than the previous one. They are also implementing new tools and techniques to optimize it more than before

The Creators Of Kibo Code Course

The creators of this Kibo Code Course are Adian Booth and Steve Clayton. Adian Booth is an online entrepreneur who started his journey in 2005. He became very successful in his endeavors in the world of online marketing.

Steve Clayton is another fellow online marketer who started in 2013. He was the CFO of a Fortune 500 company and later partnered with Adian, and together they have made a lot of successful online businesses and e-commerce stores.

Their latest invention the Kibo Code is a way to share their online business knowledge with everyone.

They released the initial Kibo Code back in January of 2020 and it has its fair share of success stories. It is not like everyone who used it had success but it did get a lot of positive reviews.

How Does The Kibo Code Quantum Work?

Here we are going to explain why the creators claim that the Kibo Code Quantum method is so much easier than other programs.

It does not involve mastering the techniques of Facebook ads nor does it require you to work on Amazon. You do not need to work with branded products, and don’t even need an inventory.

A domain is needed to operate this business. The simple process is to have a brand worthy yet aged domain, use it to open an E-commerce store. After that, choose a store theme.

Find out the top-selling products and put them in your store. Use unique methods to generate new leads and divert more traffic in the store and make a profit.

We know this is much easier said than done but the Kibo Code Quantum promises to help at every step of the journey

From discovering the top-selling products to fine-tuning your E-commerce store, this course will cover everything. The program will use a click system to install your store, use untapped traffic sources to generate sales, and provide a fully automated and systemized delivery system.

Once you buy the Kibo Code Quantum, you will receive product pages, tools,

training, storefronts, control dashboard, coaching, tech-support, community access, and access to the software.

The software will enable you to find the top-selling products amongst millions of options and with just a few clicks, you will be able to display the product in your store.

Both Adian and Steve will give in-depth information about generating more traffic. They will provide insight into both free and paid traffic so you can generate more sales and make your business sustainable.

Costs & Pricing Of The Kibo Code Quantum

The Kibo Code Quantum is not cheap. It should be used only by those who want to stick with the e-commerce industry for a long time. The entire course will cost you $3,497. It can be paid in four installments but you will also get a 30 days refund.

It looks like a lifetime opportunity, that is why the price is also steep. But is it worth the money?

Steve and Adian are both successful entrepreneurs who care for their business, but they also care deeply for their customers. Plus you will also get amazing benefits with their program.

By learning from them you will be able to take advantage of the massive potential the E-commerce industry has to offer.

The Running Costs

Almost every business has running costs, so does the Kibo Code Quantum. But it is estimated to have much less running expenses compared to other business models.

You will, however, have to consider a few general costs when opening an E-commerce store using Kibo Code that are-

1. Domain Cost

New and fresh domains come at a cheap price. They cost only about $15 per year. But the Kibo Quantum method asks the users to use an aged domain. Aged domain costs a little more than fresh ones but can help you progress faster which makes it a good investment in the long run.

2. Advertisement Cost

According to the Kibo method, you have to use paid advertising to generate traffic to your website. This is hard to dictate exactly how much you will be spending on advertisement and performance marketing because so much of it depends on the product you are trying to sell besides the online ads rates also fluctuate.

However, the creators Adian and Steve have promised to show us some tips and tricks on how to tweak ads to make them scalable and increase sales. They will be teaching these nifty methods in their live classes.

3. Hosting

The cost of hosting solely depends on you and according to Kibo Quantum, you can choose whichever you want. If you choose shared hosting then you will have to pay about $10 every month.

But if you choose a private and more secured hosting, it can cost you about $20-$40 or more each month.

The Pros & Cons Of The Kibo Code Quantum

The Pros

1. Compete In The E-commerce industry With A Small Budget

Behind the scene of every online business, there are tons of market research, speculations,  and forecasts about market trends. 

Facebook had to spend about $10 billion solely for market research and Coca-cola spends nearly $4 billion on average from the year 2015 to 2020.

You obviously will not be able to afford this type of market research let alone other marketing activities. But the Kibo Quantum promises that it is not required to spend so much just to join the competition.

The innovative research of the Kibo code will help you find the right products so you do not have to stress on research.

2. Saves Cost On Inventory

Most online stores have physical inventory. Meaning they have to pay for storage, rent, wages, and equipment used in that inventory. These inventory systems also require proper inventory management.

All these things can accumulate huge expenses but the Kibo Code Quantum method does not require you to spend money on inventory because it does not need any inventory.

3. No Need To Worry About Customer Service

Customer service is a big part of any online business. But with Kibo Code, you do not need any customer service or contact with the customer. Meaning, you do not have to deal with angry customers.

The sellers will be responsible to deal with the customers and any chargebacks will not affect you either.

The Cons

1. A Steep Upfront Cost

Like we mentioned earlier, the upfront cost is huge. Considering the advertisement, domain & hosting cost, paying $4000 initially may not be feasible for everyone. But the good thing is you can pay int 4 installments

Final Thoughts

The Kibo Code Quantum overall sounds like a legit training program full of potential. Other than the steep cost, it provides all the necessary benefits needed for beginners to start their E-Commerce journey.

The post The Complete Kibo Code Quantum Review: Services, Costs & Benefits appeared first on Social Media Explorer.

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Online Banking Safety Tips

The future of banking is online, and while sending or receiving money and accepting or making payments from our smartphones feels like the zenith of efficiency and comfort, the system comes with its downsides. Our money is less safe now, and security is largely your responsibility, as opposed to the financial institutions’. This opens the door for potential exploitation from scammers and hackers. By becoming familiar with online security, you can halt these cybercriminals in their tracks. Read on for five tips to keep your money and data safe as you explore the world of online banking:

1. Install a VPN

Virtual private networks, or VPNs, were once reserved for the leading lights in the tech world, but that’s no longer the case. Anyone can be a target of cybercriminals now, and encrypting your data and anonymously browsing the internet is a necessity, not a choice. VPNs keep you safe from snoopers who may peep into your transactions, figure out your IP, and get hold of more personal information. There are many VPNs that you can get for cheap to keep not just your financial information but also your other online activities masked. Take the time to understand your needs before settling on a VPN.

2. Use a strong password

Your password is your gateway to your account. If a hacker gets hold of it and your username, they can get into your account disguised as you, potentially without you ever knowing they did it. For this reason, it is advisable to avoid using passwords that can be easily guessed. Your password should be several characters long and a mixture of numbers, special symbols, and letters both in uppercase and lowercase. It should also be something you have never used in another account.

3. Use trusted devices

Always use devices you can trust when accessing your online banking accounts. If possible, choose a device and stick to it. Public computers may contain malware, keyloggers, and spyware, which may expose you to individuals with malicious intent. Ensure the computer or smartphone you use is frequently scanned for malware and its operating system and software are always up to date.

4. Use secure Wi-Fi

The urge to use that open school or café Wi-Fi to connect to the internet may prove irresistible, but that is a great risk you are exposing yourself to. Open, unsecured Wi-Fi networks do not encrypt data; they send it as it is in an open field of communication lines, meaning a hacker could easily identify your line. You don’t have to worry about encryption if you have a VPN in your device, but for good measure, it is wise to avoid unsecured wireless networks at all costs, especially when making online transactions from your online banking accounts. 


We are deep into the digital era, and survival and success partly mean shaping up or shipping out. You have to stay abreast of any developments. The above tips help you enjoy the fruits of early adoption of online banking without jeopardizing your security or that of your finances.

The post Online Banking Safety Tips appeared first on Social Media Explorer.

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8 Tips to Protect Your Social Media Account

Unless you’re living under a rock, you most likely have more than one social media account that you use daily. Some of us even consider spending time on social media a necessary part of the day. We’re even willing to put our most vulnerable personal information out there in exchange for the pleasures of using these apps. As you can imagine, this leaves the door open to a whole host of problems. While the methods of attack can vary, the main issue with not protecting your social media accounts is that it can lead to some form of identity theft. This is where the importance of being a responsible social media account holder comes into play. Better yet, the steps you can take to become a responsible holder are easier than you might think. At the end of it all, you’ll be left with a boosted piece of mind that social media gives us regardless. That said, here are eight tips to protect your social media accounts.

Following “Strong Password” Steps

When you set up a new social media account, you’ll most likely be prompted to create a “strong password” with a series of steps. The steps mostly consist of adding variations to your passwords such as length and characters. While they might sound like weird requirements, there’s a reason why these apps have them. Put simply, ignoring them increases your chances of someone guessing your password and stealing info through social engineering methods.

Two-Factor Authentification

After choosing a strong password, your next level of security should come in the form of two-factor authentication. This is another layer of protection that’s becoming a necessary step with most social media accounts. As its name suggests, two-factor authentication is simply adding a layer of authentication, such as a phone number or email code, on top of your normal login info. The idea is that this protects you in the event you’re initial login info is hacked.

Using A VPN

If you’re out and about, using a VPN when browsing your social media is the best way to protect your accounts. Also called a virtual private network, A VPN gives you the ability to browse privately while using public wireless internet. Even if someone was targeting you, there’s no way they’ll be able to see how you log in to your accounts from your secure connection.

Updating/Refreshing Your Info

Another thing to keep in mind is that most social media platforms are rapidly changing their policies. One of the reasons is so that they can keep up with ways of protecting your account from their end. That said, every platform update they have will require some form of info update or refresh from your end. This serves the purpose of verifying that your information is correct and up to the protection standards of the platform.

Using A Centralized Password Manager Tool

One of the few downsides of being on more than one social media account is having to manage more than one password. Some try to get around this problem by having the same one for all of their accounts. However, this means that if one of your accounts is hacked into, all of them are also. The real solution to this issue can be seen in a centralized password management tool. These tools allow you to sign in to all of your accounts from an ultra-secure, one-time login.

Update Your Device Privacy & Security Settings

The device you use to access your social media accounts can also leave the door open to attacks. For example, the way someone attacks your phone might be different from the way they would try to access your info through a desktop device. This is why updating all of your device’s privacy and security settings are important. Doing this also gives you an added peace of mind no matter where your browsing your social media from.

Use An Antivirus App

Viruses are one of if not the most common way hackers try to steal your info. Even worse, viruses are becoming harder to spot with the eye test even from social media platforms. Nonetheless, downloading an antivirus app on your device will help with this problem. That said, you can also help yourself by not clicking on obviously shady popups or links.

Keep An Eye Out For Suspicious Messages/Requests

Last but not least, keep an eye out for any suspicious direct messages, friend requests, or emails that your accounts receivable. Remember the issue with viruses, this is one of the ways hackers throw one your way. We’ve talked about how much tools can help your cause but, sometimes your gut feeling is the best way to keep yourself protected.

The post 8 Tips to Protect Your Social Media Account appeared first on Social Media Explorer.

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3 Social Media SEO Tactics To Maximize Search Rankings

Social media is tethered to search engine optimization (SEO). They may not have a direct relationship, but make no mistake, social media marketing combined with SEO can have a positive impact on your business’ search rankings.

Case in point, the use of hashtags to get featured in Google search results. If you Google search #blogging, a number of Twitter posts will be served up in the coveted position zero spot.

This is just one example of how Google and other search engines are using social media mentions and hashtags to deliver the best search results to users. 

Marketers that focus on connecting optimization tactics with social media efforts may find a boost in search rankings. Afterall, greater online presence equals increased rankings, regardless of where that online presence comes from.

And social media continues to be a go to marketing channel for marketers. According to a 2019 Buffer survey, over 58 percent of marketers agreed that social media is important to their overall marketing strategy.

Ready to take your business’ social media SEO game to the next level? The following 3 social media SEO tactics to maximize search rankings proved successful for my clients. 

Let’s put them to work for your business!

1. First, Examine The Current State Of Your Social Media Efforts

Not having a clear picture of your social media efforts could be reducing your business’ ability to grow. You can be sure that the most successful competitors in your industry are tracking social closely.

Having a good idea of your current social efforts is also important for defining social media SEO goals and processes. Here are a few key questions to ask when examining your current social media efforts:

  • How much revenue is your social activities making your company?
  • Are your social activities producing reliable ROI?
  • Are there any social campaigns losing money?
  • What social media channels and campaigns work the best?
  • Are you utilizing SEO in any current social activities?

Measuring ROI is one of the most important metrics to look at concerning your current social media efforts. One study found that 58.7 percent of brands and agencies found it challenging to measure social media campaign ROI.

When you have a clear picture of ROI, you can begin integrating SEO tactics into social media activities for greater search rankings. This is because you can stretch your social media marketing budget farther.

2. Implement SEO For Social Profiles

A business profile on social media is more than just a business name and generic marketing message. This is where social media SEO begins, and in some cases ends, when it comes to business growth and success online.

Why is a business social profile so important? In the age social media, consumers and clients will do their due diligence before reaching out to you. Where do they often do this research? Social media.

This is why your social media business profile is critical to netting more customers and/or clients. And it is important to Google when it comes to social media SEO too. Here are a few questions to ask about your business’ social profile:

  • Does the business’ social profile entice users to learn more about the business?
  • Will the profile attract the target audience my business needs?
  • When a business name search is done via Google, does my business appear?

These questions can help you develop an optimized business profile on social media. This can help search engines define your social business profile and deliver it to meet a searcher’s intent.

Here’s an example Instagram business profile that has social media SEO elements:

It has brand name, location, branded hashtag, and website URL. And guess what happens when you search for “Nick’s Plumbing & Sewer” on Google? The Instagram business page comes up.

3. Optimize Social Media Images For Powerful Image Search

Visual content is absolutely important for marketing communications. Visuals like images can help your business develop the marketing message further within a social media post, as well as conveying a brand tone.

This makes adding images to social media posts essential. This is a no brainer. However, optimizing those images via social media SEO is often overlooked. And it definitely shouldn’t be if you want to grow your business. 

Did you know that 90 percent of information sent to the human brain is visual? Optimized images can be even more effective. Here’s how to do it:

  • Have an optimized image file name (i.e. best-plumbing-services-houston)
  • Make the images responsive to multiple devices
  • Ensure the image format is fast loading (.png, .jpg, .tiff, etc.)
  • Reduce the image file size as much as possible for better loading speed
  • Utilize keywords in the image file title and caption
  • Alt text is very important to fill in
  • Structured data can be very helpful for image optimization

Making the most of images in your social media posts can make a big time impact on your business goals, whether it is more leads or greater brand awareness.

Here’s an example from Lego on Instagram:

Are You Optimizing Your Business’ Social Media To Maximize Search Rankings?

The above social media SEO tactics can have a profound effect on your search rankings when done right. Google and other search engines are using social signals more and more to fulfill searcher intent, delivering the best content for each search query.

Social media plays a role, even though it may not be a direct role, it is an essential factor for increasing online visibility and driving more traffic to your social media channels, website, and landing pages.

What’s your social media SEO strategy for 2021? I’m interested in knowing how I can help reach your goals. Let’s get social!

The post 3 Social Media SEO Tactics To Maximize Search Rankings appeared first on Social Media Explorer.

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Weekend Favs January 2

Weekend Favs January 2 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Close– What is remote sales? It’s more than a simple WFH job: Remote sales takes just as much skill and enthusiasm as in-office sales. The difference is that remote reps communicate with prospects 100% online rather than in-person. Get a taste of our proven playbook for continuing to crush it in sales (even remotely)!
  • Lavender – Lavender is a browser extension that helps you write confident, effective, and thoughtful emails. It gives you email analysis and rapport-building insights on your recipient, plus a suite of tools like mobile preview, open tracking, gifs, spam & deliverability check, email coaching, and AI-driven suggestions to make you an email wizard.
  • – A big resource of growth marketing strategies, tactics, audits, optimizations and more across various marketing channels.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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Handling Angry Customers-The Key for High Retention Rate

The trend from shopping in physical stores to eCommerce has been on a steady, upward climb for the last few years. During the COVID pandemic, with store closings and social distancing, those who had not done grocery shopping online before made the transition to digital grocery buying. These new habits have staying power and are here to stay. 

With growing eCommerce, competition has become fierce. Scrambling for new customers is a strenuous task, so boosting retention rates is a high priority. At a time when reviews are ubiquitous and even a slight criticism on social media platforms can hurt a company, it may be a challenge to deal with angry customers. However, companies that handle customer complaints well can boost retention. 

How Does Amazon Maintain Its 91% Retention Rate?

Amazon, the ultimate retail giant, has had incredible success with keeping its customers. Although few companies can become as large as Amazon, smaller companies can learn from Amazon’s example. A respectable retention rate for many companies is 35%. However, Amazon has a nearly perfect 91% retention rate. How does Amazon do it?  

In addition to the fact that Amazon retains customers at a rate that is almost 60 points higher than a decent rate for a smaller company, it does so with countless reviews on the site, some of them critical of Amazon’s services. In addition, there is plenty of criticism of Amazon on social media, and yet Amazon still thrives.

Everyone has seen some negative reviews on Amazon. Often these reviews relate to products sold on the eCommerce site rather than Amazon itself, but sometimes the reviews deal with delivery issues or customer service. Additionally, users on Facebook and Instagram often complain about Amazon. How does the top retailer have a 91% retention rate when there are customers who criticize its service openly? How can this provide clues for dealing with angry customers?

Negative Reviews and Critical Social Media Comments Can’t Be Ignored

It may be tempting to focus on what is working in a company and to assume the “haters” are just going to hate, but this isn’t the way Amazon and other successful eCommerce companies deal with negative criticism in reviews and social media posts. 

Don’t let negative reviews go unanswered. When the eye moves down the page deciding whether to choose an item or not, there is a tendency to speed over the positive reviews and notice the negative ones. It may be an unfortunate irony, but one five or four-star review after another may not be remarkable, but the one-star review will attract attention. 

Also, advanced tools can locate mentions of a brand on social media. Noticing negative mentions on Facebook, Twitter, and Instagram and engaging with those who are critical can show that a brand cares about what consumers think and is proactive in dealing with issues. 

When people are angry they tend to be more compelling, particularly when they list their complaints. It can be harder to compliment uniquely, but there is a strong human tendency to vent. This means that a negative review or social media post is a fire that has to be dealt with before it rages out of control.

It isn’t possible or ethical to completely extinguish the fire. The negative review will probably stay there. The disgruntled customer may not take down their critical Facebook post. Notice, however, how Amazon and other successful companies engage with the person directly, ask them to voice their issues, and provide ways to resolve the issue. 

The way a company deals with negative reviews and social media posts can be more impressive than a popular ad campaign. It is an opportunity to demonstrate excellent customer service in action and in public. 

Using Data to Turn Negatives Into Positives

In addition to engaging with dissatisfied customers directly, tracking a customer’s data trail can provide clues about what went wrong. On the company website, it is possible to trace the customer journey, from clicking on an item, other products in a shopping cart, when they made the purchase, what occurred with delivery and other details give a full picture. 

Engaging with dissatisfied customers with information about their journey will impress upon them the fact that you are paying attention to their entire story and care about their complaint. This is likely to convert an irate customer into a loyal one. 

Using data to address a specific customer is useful, but the data can also be applied to making needed changes to products, customer services, order processing, or other areas that need improvement. Also, using sentiment analysis on customer reviews can indicate what proportion of reviews are negative or positive. Looking at the context of certain comments can also guide upgrades in product development and business strategies. 

Growing from Criticism

Negative feedback is useful for businesses, even though it may be difficult to face. Sometimes complaints can be an alarm clock indicating it is time to fix things that have been postponed. Also, interacting with dissatisfied customers directly on a review thread can demonstrate attentive customer service. 

Customer data provides insight on where things may be going wrong and where to make fixes. Also, sentiment analysis of social media posts and reviews gives an overall impression of how customers feel about specific features and products as well as the brand in general. 

The post Handling Angry Customers-The Key for High Retention Rate appeared first on Social Media Explorer.

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Build a Game Changing Marketing Action Plan in Just 9 Steps

Build a Game Changing Marketing Action Plan in Just 9 Steps written by Kyndall Ramirez read more at Duct Tape Marketing

In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. The saying ”failing to plan is planning to fail” couldn’t be more true. If you want your business to be successful, you have to have a game plan.

But where do you start? And how do you create an action plan that sets you up for success? We’ve mapped out the steps for you. Follow these 9 easy steps to craft a winning marketing plan of your own. 

1. Create a strategy before tactics

Start with strategy.

Steer clear from falling for the hot, new marketing tactic of the week. The key element in making your marketing effective? A strategy-first approach.

You need to build your strategy before you even think about the tactics. Ask yourself these questions:

  • Are you trying to sell to anyone and everyone?
  • Are you struggling to stand out from your competition?
  • Are you unsure of what tactics make sense for you right now? 

These are strategy problems and can only be addressed with strategy solutions. 

You need to know your big picture business goals. Once you have those defined, then you put together the tactics it will take to make that strategy come to life. Use this ultimate marketing strategy plan for small businesses to get you started.

2. Research your current customers

Talk to your people. You can learn SO much from your customers. They shape your business, your core messages, your products or services, the list goes on.

Knowing your customers can uncover the best ways on how to attract, reach, and better serve the right people. Start by asking your customers these 5 questions.

3. Research your entire digital competition

Research is a common theme here.

Conducting competitive research is a way to grow and evolve your business. But it’s not just researching companies you consider to be your direct competitors—you need to take a look at your entire digital competition.

Ask yourself these questions:

  • What terms are my competitors ranking for that I should be?
  • What content are they putting out on their blog?
  • What kind of ads are they creating?
  • Where is my competition showing up that I’m not?

This kind of research gives you insight into:

  • New ways to serve your customers
  • Why other sites are ranking higher than yours
  • The type of content you need to be creating
  • Data you can use to spot new opportunities
  • New opportunities to gain customers

4. Promise to solve a problem

Nobody wants what you sell. People want their problems solved. Solving people’s problems is the golden ticket for your marketing efforts.

People buy better versions of themselves, not things. They want what they believe will help them feel good about themselves, achieve something higher, get relief from some level of pain or discomfort, avoid a sticky situation, or prepare themselves for the future.

It’s your job as a business owner to understand the problems people are trying to solve and match your offers to those very specific problems. Very few people in the world want the things, the services, and the solutions businesses sell.

You need to have an approach that is focused on a very specific type of customer, with a very specific need or problem, and a promise to solve that problem in a very specific way.

5. Map out the customer journey with the Marketing Hourglass

The customer journey isn’t linear. It’s our job to help guide buyers as they travel down the often-crooked path. The way that people buy today has changed so dramatically that instead of creating demand, we need to organize behavior.

A traditional marketing funnel might have the stages such as Awareness, Consideration, and Purchase. But the thing that the traditional marketing funnel neglects to address is that when it comes to lead and referral generation, a happy customer is your most powerful asset.

This is why Duct Tape Marketing follows the Marketing Hourglass approach. It consists of seven connected stages: 

  • Know—one of the best ways to become known is through organic search. Start using content to spark interest.
  • Like—once someone knows your business, you need to nurture your leads during this phase by demonstrating your expertise, sharing knowledge, and giving them useful resources.
  • Trust—people buy from organizations they trust. Get your customers involved in content creation. This is where customer generated videos, case studies, stories, and social media are a major playing piece.
  • Try—this stage is where the audition happens. It’s where you need to really deliver more than anyone. Consider doing a free or low-cost version of what you sell.
  • Buy—time to show real results and keep the experience high in this stage. Think about how you orient new customers, exceed their expectations, and surprise them. The complete customer experience is measured by the end result, not what you did to get the sale.
  • Repeat—the best way to get repeat business is to make sure your clients receive and understand the value of doing business with you. 
  • Refer—turn happy customers into referral customers. Create a remarkable experience with your customers that exceeds their expectations so they are compelled to share your business with others.

Every business has these stages, but many aren’t addressing them all. You need to figure out what the journey is like for your ideal customer or people who are looking for the solutions you offer.

Use the Marketing Hourglass framework to map your customer journey. Then, the next step in the marketing action plan is to strategically use different types of content at the various stages of the hourglass.

6. Use content as the voice of strategy

Content creation is the hardest job a marketer has to do, but when you plan your content with your hourglass in mind, it’s the highest payoff work you can do.

Content has grown beyond just being a tactic—it touches all aspects of your marketing and your business. It powers the entire customer journey.

Your audience expects to be able to find information about any product, service, or challenge they face simply by doing a Google search. And if you aren’t showing up, you won’t be found. There’s a pretty good change they won’t move forward with you because you lack credibility in their eyes. People go with solutions they feel they can trust. 

You must use content as your voice of strategy, and the best way to do this is to produce content that focuses on education and building trust at every stage of the customer journey.

7. Develop a list of quarterly priorities and live by the calendar

As a small business owner, you know there’s always plenty to do and never enough time in the day. But marketing needs to be viewed as a habit that’s ingrained in your daily routine. 

Planning for what needs to be done and when—is how you can stay focused on the activities that will give you the highest ROI. Start by creating a list of the highest impact items you need to fix or implement for each quarter. 

Then, live by the calendar. If you don’t schedule it, odds are it won’t happen.

Something that has worked extremely well for many business owners—who have been trained by the Duct Tape Marketing system—is adding monthly themes around your foundational marketing projects, breaking them up, and spreading them out over the course of the year. If you commit to an annual calendar, you’re more likely to follow it on a consistent basis.

8. Measure what matters

There are so many things you can measure: sales metrics, social metrics, content metrics, conversion metrics, growth metrics, the list goes on. And one of the hardest things is determining what you should be measuring. 

But you can’t measure what’s easy—you have to measure what matters. You can start by doing these 4 things:

  1. Create metrics that serve your priority objectives—whether it’s your goal to increase customers by X or grow your audience by X, you need to define what metrics make sense for the goals that you’ve set.
  2. Establish target goals for each objective—figure out how you’re going to gather the data you need to gauge whether or not you are on the right track.
  3. Select the tools you’ll use to track your progress—dashboards are an everyday reality for marketers. As a business owner, you need to be able to see what’s happening day to day.
  4. Use your results to make improvements—when you’re measuring the right things, you’ll start to see trends, why something happened, and what you might be able to do to make improvements.

9. Get a marketing action plan built for you systematically instead

Building a plan and taking control of your marketing can be daunting. But it isn’t that hard with the right system. Especially when you use a proven approach.

With Duct Tape Marketing’s Certified Marketing Manager Program, we take that burden right out of your hands. We’ve taken the very marketing system that has now been installed in thousands of small businesses and turned it into a hybrid coaching and training program designed to help you accomplish two very important things: create a marketing action plan for you AND learn how to implement it. You can schedule a free one-on-one coaching session here.

Running your business without a fully fleshed out marketing plan is like driving without a map. Maybe… just maybe you make it to your destination, but you might find yourself taking quite a few detours along the way. 

Save yourself a lot of trial and error by following these 9 steps.

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How to Behave on Social Media During a Divorce

Nowadays, most people cannot imagine
their life without social media. More than 2.77 billion users of social
networks, forums, and blogs make up about 40% of the world’s population. On
average, social media takes up around 30% of the overall time spent online.
While there’s nothing wrong with having a Facebook or Twitter account, the
information in them can be used against their owner.

Can Social Media Affect the
Divorce Outcome?

Judicial practice these days takes into
account changes in the information world and uses them to its advantage. For
example, in divorce proceedings, judges have begun to accept evidence in the
form of screenshots from social accounts, recordings of conversations from
instant messengers, and comments on various websites. As reported by,
24% of marriages ended last year because of infidelity, and 27% of spouses
found out about the affair by reading their partner’s online messages.

At the moment, social networks are essentially
a massive database with a wide variety of information about hundreds of
millions of people worldwide. It is an inexhaustible source of personal
information about its users. It means that our profiles, messages, and emails
are very much accessible to other people. Therefore, when starting a divorce
process, you need to carefully control all your activities on the Internet and
make the most of it for your benefit. All you need is to follow a few
fundamental rules while on social media to contribute to your divorce’s desired

How you can benefit from social

Social media, such as Twitter, Facebook,
Snapchat, and many others, are colossal storage of valuable information. It can
be used in many various ways, including enhancing your chances of obtaining the
post-divorce terms you want. Below we offer several options on benefiting from
combining activities on social media and divorce proceedings.

Use lawfully obtained

Comments, posts, photos, and videos that
your spouse shares on social networks seem inconsistent at first glance, but
they carry valuable information that may be used for your benefit. We are not
suggesting watching your spouse’s every move and looking for skeletons in the
closet. Use only publicly available information, such as Twitter posts,
comments on Reddit, or videos on YouTube. For example, show the judge a photo
from Instagram with your spouse’s unworthy behavior or screenshots of offensive
statements addressed to you.

But be careful. Remember that you cannot
use your spouse’s password to log into their account and gather the information
you need. The illegally obtained information is not admissible in courts and
may get you in trouble since it’s basically hacking, which is against the
federal law.

Be careful with your
communication style.

Good manners and common sense are very
relevant when communicating on social media. Be honest, considerate, and polite.
Your active use of social media during a divorce should become an instrument of
building your positive image. If you post something online during your divorce
proceedings, choose only positive and truthful information. Use a neutral tone
in all your messages and comments, and refrain from direct insults towards your
spouse. The court can interpret harsh criticism and offensive statements as a
tendency to aggression.

Remember that even if you delete your
comments and posts right after their publication, they still can emerge at the
most inopportune moment, for nothing disappears without a trace on the
Internet. After all, someone might have taken a screenshot of your post before
you deleted it. When it comes to correspondence with your spouse, be as polite
as possible and don’t let your feelings get the better of your common sense.

Make sure your data is secured.

With the advent of the digital age,
keeping things secret is becoming increasingly difficult. And even if you have
absolutely nothing to hide, you still have to protect the privacy of your data.
Any information can be taken out of context and misinterpreted. Therefore,
minimize access to it during the divorce proceedings as much as possible.

First of all, change your passwords to
social network accounts and make them private, especially if your ex-spouse has
access to any of them. Ask friends and family not to post information about you
online. And don’t add new friends on Facebook or Instagram, especially if you
are not very familiar with them. One may be a fake account from which your
spouse, friends, or even a private investigator will monitor you to collect the
necessary information to use in court. If you have to send confidential
information to someone, make sure it won’t fall into the wrong hands.

How to prevent social media harm
on your divorce case

A useful rule to remember is that it is
almost impossible to hide something once you’ve downloaded it on social media.
During a divorce, you need to behave to not provide your soon-to-be ex-spouse and
their lawyer with anything that they can use against you during the trial. Your
activity on social media can harm you in several circumstances that we discuss

If you expect
to receive financial support after divorce

a divorce, financial support may be granted to one spouse from another if there
is a clear need for it. Several factors are considered in the process, and it
is not that straightforward in reality. That’s why it’s paramount to be careful
with what you share and discuss with other people. If you’ve recently started a
divorce and social media is your second home, at least try to sit tight for a
while until everything is over.

first mistake people make is bragging about purchases on their social network
pages. For instance, they discuss and post photos of their trip to an expensive
restaurant. This information will come in handy to the ex-spouse’s lawyer, who
can use it to reduce your financial support claims significantly. And vice
versa, if you discovered that your spouse had started a profitable business or
bought a stake in a company, you could provide evidence in court and request
more alimony.

If you want to
win a custody battle

Divorce of a married couple with minor
children always raises a rather painful question – which parent gets the
children after separation. If spouses do not conclude an amicable agreement
about child custody, it is up to a judge to determine the kids’ custodial

Your life on social media may seriously
damage your chances to obtain child custody. For example, it is better to
refrain from sharing photos from parties and corporate events with alcoholic
beverages in the frame. They may give your spouse’s lawyer a chance to suggest
you are unfit to be a primary custodial parent. As a result, the judge may
award child custody to your ex-spouse because the primary consideration they
use in this process is to act in the best interest of a minor child.

If you want to improve your chances of
winning the custody battle, it would be a good idea to show on social media
that you are a loving and responsible parent that frequently spends quality
time with your child. Upload videos from your child’s school holidays or sports
events that you attend regularly. Your joint photos from the amusement park or
from visiting children’s performances will be a great addition. The child’s
happy smiling face next to you might persuade the judge to rule in your favor.

If you have a new relationship
during the divorce process

Filing for divorce does not mean that you
are free to do whatever you want. It primarily concerns the situation when you
have a new romantic relationship. Technically, you are still married, so your
spouse may accuse you of cheating. As a general rule, lawyers do not recommend
dating until the client receives a divorce decree.

In the meantime, if you still don’t feel
like waiting that long, at least try to keep your new relationship low-key on
social networks. Don’t post photos together with your date and convince them to
do the same. Ask your friends not to tag you in their photos. Don’t leave
romantic comments on your new friend’s page. In other words, reduce your social
media activities to a minimum. Don’t give your spouse any information they can
use against you.


Social media can serve as a place for
self-expression and relaxation, a source of positive emotions and useful
experience. Nobody says that during a divorce, you need to give up the
privileges of the media space. Just be careful about your actions and
contemplate all consequences they might have on your post-divorce welfare.

The post How to Behave on Social Media During a Divorce appeared first on Social Media Explorer.

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