Lessons Learned Running Dunkin Donuts

Lessons Learned Running Dunkin Donuts written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Rosenburg

Robert Rosenburg In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin’ Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino’s Pizza. 

Robert Rosenburg is the author of Around the Corner to Around the World, A Dozen Lessons I Learned Running Dunkin Donuts. 

Questions I ask Robert Rosenburg:

  • You’ve been retired for several years, why write the book now?
  • What lessons did you learn running Dunkin’ Donuts for 35 years?
  • What are the dynamics of working in a family business?
  • What part of the business did you have to let go?
  • Did you have a favorite donut?
  • Was there one decision, looking back, that you can now say wow that was a good decision?
  • How did you navigate innovation in the food industry?
  • Did you ever retire?
  • How did you pick your successor?

More about Robert Rosenburg:

  • More about the book: Around the Corner Around the World

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

Original source: https://ducttapemarketing.com/lessons-learned-running-dunkin-donuts/

Why small business owners need to own marketing instead of renting it

Why small business owners need to own marketing instead of renting it written by John Jantsch read more at Duct Tape Marketing

Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?”

So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with keeping your marketing in the hands of an outside consultant?

Not exactly, but there comes a point in time when you need to stop renting marketing and own it internally. Here’s why.

The difference between owning and renting marketing 

First, let’s define what owning marketing vs. renting marketing really means.

Renting marketing is when you’re seeking outside help from a consultant or an agency to market your business.

Consultants are usually your strategic partners—the Duct Tape Marketing Consultants are an example of this. They can help you with high-level strategy, things like defining your ideal client, crafting core messages that set you apart, sharpening your brand identity, optimizing your website, or building your blog. 

Owning marketing is when you hire a marketing person internally to handle routine things like writing content for your blog, creating social posts, getting reviews for your business, managing your communities, public relations, working on referral programs, and more depending on your industry.

There’s a time and place for both. And there’s a sweet spot smack dab in the middle where ‘owning’ and ‘renting’ will work hand in hand. But more on that later.

Why you can’t abdicate your marketing

It’s common to delegate what you can as a small business owner. Marketing is one of those things that gets delegated most of the time. But when delegation becomes abdication—then you’ve got a problem.

Too often businesses have ‘someone looking after their marketing’. But when you look beneath the surface, it’s less about having someone effectively run their marketing and more about being a convenient opportunity for business owners to check the marketing box and turn their attention elsewhere.

When you’ve just abdicated and hired random people, you limit your bottom line results, and you aren’t building a long-term internal asset. 

Consultants can’t be your entire marketing department. They can only carry so much on their plate, and they won’t have the opportunity to know all of the intricacies of your business as well as someone internally would. If you want to get your business to the next level, it’s time to start building an internal team.

How digital channels add complexity

There are so many digital channels out there available for you to use today—which makes managing them all so much more difficult. It’s nearly impossible for one person to do it all alone.

Not only are you responsible for the strategy for each of the channels that you choose to use, but without help, you’re also in charge of the implementation and execution.

Small business owners need help with marketing, but they often don’t want to hire. 

Why small business owners don’t hire for marketing

Business owners are often skeptical about someone coming in to help with their marketing—whether it’s in-house or even on a consultant basis—so much so they don’t hire marketing people for reasons like:

  1. They don’t see marketing as a priority—few business owners have a marketing background, and while great marketing can deliver, most don’t want to spend their time (or money) on it.
  2. They’ve been burned before—a lot of times small businesses have had a bad experience with a marketing guru of some sort or they’ve hired a marketing person who ‘knew’ how to manage social media, but didn’t have any broader direction when it comes to marketing strategy. (And that’s because there often isn’t a bigger strategy.)
  3. They can’t justify the cost—small businesses often have limited resources. Hiring is a commitment. It’s an upfront cost, and the ROI isn’t instantaneous. But your costs should pay for themselves quickly if you hire the right person.
  4. They don’t know how to hire or train the right person—business owners (usually) aren’t marketers. They often don’t know what to look for, where to find talent, or how to get someone up to speed successfully.

But small business owners can only do so much on their own. There comes a point in time when even the skeptics need to re-evaluate and consider getting help if they want their business to continue to grow.

The natural progression of a mature business

When a business matures, growth becomes stagnant, and sales slowly begin to decrease.

This is when it’s time for your business to be shaken up. You hit a certain threshold where you can only grow so much, and you can’t do it all as a business owner. You’re already spread thin. If you want to take it to the next level, having an internal marketing team is key.

You can combat slowed growth by upping your marketing game. Whether it’s researching ways to reach new audiences, creating new product offerings, building referral programs, focusing on new platforms, you need to refresh your growth in the marketplace.

And with stronger marketing efforts and an internal person dedicated to taking care of those things, you can do just that.

Get help but plan to make marketing an asset

When an outside consultant or advisor is your entire marketing department, you can only reach a certain level of growth. 

I mentioned earlier that there’s a sweet spot smack dab in the middle where ‘owning’ and ‘renting’ marketing work magically together, hand in hand. Where you can really win is when you marry an internal marketing hire with your strategic partner. 

A marketing consultant can help you with the strategic component like the plan, the operations of the plan, the analysis of results, and ensuring you remain on track on working towards your big goals.

Meanwhile, the internal marketing person who knows the intricacies of the business (or soon will) can be directed by an outside resource—like a Duct Tape Marketing Consultant—to execute on this plan and craft messages that align with your strategy. This is how you get the best of both worlds.

By hiring internally, you end up building an asset for your business. But that still brings us back to one of the biggest blockers for small business owners—how do you find, hire, and train the right internal marketing person?

Well—we’re creating a program to solve this exact problem. 

We’re using our proven systems to build a Certified Marketing Manager Program. The program comes with an experienced consultant armed with a proven marketing system and a personalized training program based on your business for your marketing team (even if that’s just one person). 

Our Duct Tape Marketing consultant will teach your team how to build, run and implement a custom marketing system tuned to evolve as you grow. They can even help you find and hire the perfect internal marketing manager or coordinator.

It takes the daunting task right out of your hands. And this is exactly what you need to get to the next level.

So, this all sounds great, right? But you might still be wondering how exactly these 3 roles work together and who’s responsible for what. We’ve created a visual ‘What’s Your Role’ Map that shows you exactly how the business owner, in-house marketer, and your marketing consultant’s roles and responsibilities work together in the Certified Marketing Manager Program. 

Original source: https://ducttapemarketing.com/own-marketing-instead-of-renting/

How to Prepare for Gen Z as a Small Business Owner

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Dorsey

Gen Z researchIn this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It.

Jason wrote his first bestselling book at age 18. He is President of The Center for Generational Kinetics. Jason has led Gen Z, Millennial, and generational research on four continents. An acclaimed speaker, he has received over 1,000 standing ovations. Jason advises CEOs, corporate boards, VC and PE firms on hidden generational trends uncovered through his unique research. He is a Millennial, married to a Gen X’er, and they have a Gen Z daughter!

Questions I ask Jason Dorsey:

  • How do you define Gen Z?
  • What do companies need to know about Gen Z?
  • How is Gen Z leaving it’s mark?
  • As a small business, how do you cater to Gen Z and Baby Boomers?
  • How to you earn Gen Z loyalty?
  • Blockchain – is this where Gen Z is going?
  • Is college still the main path for Gen Z?
  • Since you wrote the book – what’s changed?  

More about Jason Dorsey:

  • For more about Jason Dorsey
  • Fore more about Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It
  • More about GenHQ.com

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Original source: https://ducttapemarketing.com/how-to-prepare-for-gen-z-as-a-small-business-owner/

Can Social Media Be Toxic to Women?

To be frank, social media can be toxic to write about anyone. However, women are usually the most impacted by negative comments or stereotypes. Ken Kurson, a media savant, understands that social media can be very damaging to a person’s mental wellness. 

Women, no matter the shape or size, are constantly being ridiculed on social media. This is because cyberbullying usually starts when someone is unhappy with themselves. Insecurities are present in every person, and that’s truly just part of life. 

Yet, women usually get the worst comments or even threats on media platforms.The ideal body type has been instilled in women by many media vehicles. That includes magazines, movies, books, and of course, social media accounts. Women are constantly being scrutinized for not fitting into the “perfect body” mold. Journalists like Ken Kurson are trying to interview women about how the toxicity affects their daily lives. It’s important to clarify that the body one sees in the mirror is beautiful and there is nothing wrong with it, no matter what outlets display.

The post Can Social Media Be Toxic to Women? appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/can-social-media-be-toxic-to-women/

Finding a Date Using Social Media? Here are Some Precautions You Can Take

We’ve all heard stories or even know people who met their spouses on social media, especially online dating apps, and today, they’re in a blissful relationship with them. However, they’re also many people who have met their worst nightmares on these platforms, either by falling into the hands of fraudsters or meeting people who took advantage of them. 

Surprisingly, the use of social media platforms to find love has been on the rise, as over 5 million Australians make use of dating sites. However, popular dating sites do not carry out background checks like a police check on their members. That’s why in the quest to find Mr. or Mrs. Right online, here are some important precautions to take:

While Connecting Online

  • Avoid suspicious profiles

Fake dating accounts should be avoided at all costs. Most of the time, the owners of this account will not fill in their bio, neither will they link their social media accounts. Maybe they’ll upload only one picture. It’s important not to connect with someone with so little information. 

  • Block and report suspicious users

Users that act inappropriately should be blocked. Moreover, users with suspicious behaviors should be blocked and reported. Here are some suspicious behaviors to bear in mind:

  1. Asking for financial help because of personal crises.
  2. Claiming to be a widow with children.
  3. Overly romantic and complimentary too early in the communication.
  4. Asking to contact you outside of the platform.
  5. Claiming to have a high level of education but uses disjointed language or grammar.
  6. Sending harassing or offensive messages. 
  • Do not share personal information

Sharing personal information like work or home address, social security number, bank information, and more, with someone online is a terrible idea. 

  • Carry out a social media check

It’s interesting the amount of information that can be gotten about a person from just a social media check. Checking out their profiles on other platforms gives a clearer picture of their personality.

When Going for a Date

Here are some of the things to bear in mind when going on a date with that person:

  • Video chat before meeting up.

A video chat will help to ensure that the person is whom they claim to be. Moreover, you know exactly whom you’re going with on a date. 

  • Tell a Friend or Family

Never go on a date without telling one of your friends or family members. Send them a screenshot of the date’s profile, the venue, and time. If plans change along the way, promptly update them. This helps to ensure that someone else knows your whereabouts in case something happens. 

  • Meet in Public

Never meet in private for the first few dates. Meet in a place where there are lots of other people around, like a coffee shop or restaurant.

  • Don’t Get Drunk

Stay away from alcohol on your first few dates to avoid getting hungover. This helps to ensure your date doesn’t take advantage of you.

  • Enlist the help of others

If things are beginning to get ugly, enlist the help of the bartender or waiter to create a distraction. Call the police and head home. 

  • Trust your gut

Feel free to end the date anytime you feel uncomfortable. Safety should be your number one priority.

The post Finding a Date Using Social Media? Here are Some Precautions You Can Take appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/content-sections/tools-and-tips/finding-a-date-using-social-media-here-are-some-precautions-you-can-take/

Are You Making the Most Out of Your Social Media Advertising Campaigns?

Most of us are already aware of the power associated with social media channels. Not only are these domains excellent resources to connect with other like-minded users, but they represent essential tools in the world of online retail sales. However, many freelancers are failing to make the most out of the numerous advertising opportunities which await. If you feel as if a current marketing campaign is falling flat, the chances are high that minor changes need to be made. Let us first take a look at some everyday errors to avoid before moving on to discuss the ways in which you can truly leverage the scope of social media circles. 

Social Media Marketing: More Might Not Necessarily be Better

One common misconception in regards to social media campaigns is that their main goal is to reach as many potential consumers as possible. While this is true to an extent, you should instead be focusing upon contact with many customers within your unique demographic. You will otherwise spend an inordinate amount of time chasing leads that may never come to fruition.

Also, we need to keep in mind that massive marketing campaigns will take a great deal of time to proactively manage. These responsibilities can easily take away from other concerns such as sales and product development. We can therefore see that the most important step is to first determine your target audience. You can then create tailor-made campaigns which resonate the most with their unique needs. This will likewise enable you to better understand the efficacy of a specific approach, so changes can be made as they seem fit.

The Smart Approach to Social Media Advertising

We can clearly see that more is not better when it comes to social media marketing. So, where should you begin? It is first wise to work in synergy with e-commerce solutions such as the utilities and tools provided by Shopify Plus. There are several advantages to this approach:

  • You can manage all social media channels from a centralised interface.
  • You will be provided with informative and in-depth analytics.
  • It is much easier to interact with your audience.
  • Your products and services will be presented in a favourable light thanks to advanced website design options.

Assuming that you have a solid e-commerce solution in place, you will next need to adopt a more pragmatic approach to your marketing campaigns. Try to determine which posts have garnered the most attention. What do they share in common? Are they all associated with a specific product? What about the tone of voice? When were they created and what types of media content (if any) was embedded within their structure? If you are able to discover which posts generate the most interest, it will be much easier to curate similar material in the future.

Social media marketing should represent the cornerstone of any successful business. This is why the suggestions highlighted above will always come in handy if you are eager to connect with your audience.

The post Are You Making the Most Out of Your Social Media Advertising Campaigns? appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/social-media-marketing/are-you-making-the-most-out-of-your-social-media-advertising-campaigns/

Dilan Abeya Is a Social Media Master and Financial Star

During the past few years, marketing has changed significantly. While TV commercials and radio spots played a role in the past, and still do to this day, the internet is the place around which marketing is centered. This includes numerous major companies including not only retail outlets but even financial companies as well. JP Morgan has jumped to the forefront of this internet and social media movement with one of their senior sales traders named Dilan Abeya.

Without a doubt, Dilan Abeya is a financial rock star. You don’t get to the point he is at with JP Morgan without being good with money. At the same time, Dilan Abeya is a man of many talents and he has demonstrated his chops with social media as well. For example, Dilan Abeya has more than 53,000 followers on Instagram already, which is the marquee video and picture-sharing platform. He uses his platform to advocate for everything ranging from travel destinations to turmeric shots and everything in between. Many of the items that he can be seen modeling on his Instagram channel can also be seen on the trading floors, showing his prowess when it comes to social media marketing.

Even though Dilan Abeya has spent ten years working for JP Morgan in equity sales trading, he also has experience in other locations as well, including Merrill Lynch. Now, he is an executive director at the bank. While he didn’t rise to this position solely because of his social media abilities, this certainly didn’t hurt.

According to his social media pages, Dilan Abeya also participates in graduate recruitment in addition to his role as a financial professional. Those who are going to be interviewed by him might want to mention his channel! While his social media channels are known for his flashy abs, he is also demonstrating his abilities as an influencer. As a result, he is able to communicate with his followers and sway them in one direction or another. This is good for not only his pages but also the companies that he works for as well, showcasing his versatile range of talents.

These are just a few of the many ways that Dilan Abeya has demonstrated his abilities with social media. As social media continues to grow, those who want to find success in the future need to be able to leverage this platform to promote their products and services. While Dilan Abeya is a financial superstar, he clearly has talents with social media as well. It will be interesting to see what he does next. Similar to everything else in his career, he is sure to be good at it.

The post Dilan Abeya Is a Social Media Master and Financial Star appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/online-public-relations/dilan-abeya-is-a-social-media-master-and-financial-star/

6 Types of Content For Showcasing Your Procurement

Good procurement operates like clockwork: constantly running, requiring maintenance and input only once in a blue moon. Because of this, it can be easy to forget that your procurement team is actually the beating pulse of your company. The people who get your business the goods it needs deserve some recognition, and content marketing is the perfect place to give it to them. 

Content is a way to connect with your customers by showing them the areas of your business they wouldn’t normally see. Consumers today are more interested than ever in knowing where their products come from — giving your procurement team the content spotlight can help make this happen.

No matter what level of experience your procurement team has with content, they certainly have something to say. Here are 6 ways they can contribute to your business’s content output:

  • Company Blog

Nearly every business has some kind of blog or newsletter these days, and it’s no wonder why — few formats offer the same regularity, reach, and friendliness that blogs do. Your procurement team can help with this process by making clear some of the murkier aspects of their jobs: how do they manage logistics? What does it look like to be part of a group purchasing organization? How important is procurement to a business’s operations?

You can also use the blog to showcase employees who may not get enough recognition. Telling stories about the individual people that make your company work can help your customers understand that your business isn’t just a faceless organization: it’s a collection of individuals, just like them.

  • Content Strategy Input

The same way that your marketing team thinks about customers, your procurement team thinks about vendors. Procurement specialists need to always be aware of how to keep vendors happy, how to court new ones, and how to maintain existing relationships — sound familiar?

Get your procurement experts to review your content strategy for holes. How could the ways they treat your vendors teach you how to treat customers? This is a relationship that could work both ways, too: talking to them about your best marketing practices could have an impact on them in return.

  • Video Content

Videos are one of the most effective forms of content marketing. Allowing your customers to literally put faces to your brand is invaluable.

The keyword here is “faces” plural: it’s easy for viewers to get tired of seeing your CEO over and over again. Humanize your brand by putting members of every team — including and especially your procurement experts — in front of the camera.

There’s no hard prescription on what kind of videos your brand needs to be producing. If you operate in a fairly obscure niche, consider making educational videos wherein different employees explain what they do in your business. You could also experiment with more entertaining content — encourage your employees to get creative, and your audience will notice. 

  • Insights and Research 

Your procurement team is at the cutting edge of some of the biggest developments in the market today: what’s happening to transportation costs? How are vendors reacting to the COVID-19 crisis? Are there any supply chains at risk of fracture? Answers to any of these questions could provide weeks of insightful content for your business, and lead to some very influential pieces in your sector.

  • “How It’s Made”

“How It’s Made” stories are so popular there’s an entire series on Science Channel with the title. There’s nothing wrong with hopping on a buzzy trend — why not get your procurement team to make a “how it’s made” video of their own?

The story of your product is probably far more interesting than your customers know, so tell them about it. Every product has a journey that it’s taken, and your procurement team knows that journey inside and out. Content like this can help your customers feel as though they have a deeper understanding of what your products are, where they come, and what precisely they’re paying for when they buy them.

  • Partnership Announcements

Partnerships are the name of the game when it comes to procurement. No one wants to be operating off of handshake deals with their vendors, so striking up a strong partnership is just about the biggest win a procurement team can get. Using your content to shout out a certain partner can help cement those new relationships even further.

Your procurement team were probably the ones to strike up the relationship, so it makes perfect sense to let them give insight on the content side of things as well. 

Get a member of your procurement team familiar with the partnership to make the announcement before blasting it out on your blog, publishing a press release, and promoting it in as many ways as possible. The more attention you can get around your partnerships, the more interest other companies will have in striking up their own partnerships with your business. 

Your procurement team probably isn’t the first thing that comes to mind when you think of content opportunities, but that’s precisely the point: procurement is one of the most under-promoted aspects of your business, and it’s time for you to change that. Bringing your content and procurement teams together can produce amazing results — but it’s up to you to instigate it.

The post 6 Types of Content For Showcasing Your Procurement appeared first on Social Media Explorer.

Original source: https://socialmediaexplorer.com/business-innovation-2/6-types-of-content-for-showcasing-your-procurement/

How to Become a More Mindful Person

How to Become a More Mindful Person written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ricky Kalmon

mindset shift In this episode of the Duct Tape Marketing Podcast, I interview Ricky Kalmon an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs.

His programs are inspirational and offer compelling, applicable tools anyone can use in personal and professional development. Kalmon reveals how our mindset can be the greatest tool in achieving new heights, reducing stress, and increasing productivity and potential.

Ricky Kalmon wrote Leverage Your Mindset: Overcome Limiting Beliefs and Amplify Your Life!: Be Less Stressed, Be Happier, and Be More Mindful. 

Ricky Kalmon’s mindset message and techniques will change the way you live, work, and think. Kalmon works with Fortune 500 companies, sales teams, leaders, executives, and sports teams, teaching them how to reinforce their thoughts and beliefs to enhance their results.

Questions I ask Ricky Kalmon:

  • What was your journey to becoming a hypnotist?
  • What did that teach you
  • How to define the buzzword mindset?
  •  You call it internal software – how do you reprogram or update software?
  • If you are a person that’s been convinced you need to change your mindset – what does the path look like?

More about Ricky Kalmon:

  • For more about Ricky Kalmon
  • More about the book Leverage Your Mindset
  • More about the app

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Original source: https://ducttapemarketing.com/how-to-become-a-more-mindful-person/

A Look at 2020 Home Services Growth

A Look at 2020 Home Services Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tommy Mellow

Home Service ExpertIn this episode of the Duct Tape Marketing Podcast, I interview Tommy Mellow the founder of A1 Garage Doors, a $50M home service business. 

Tommy also created The Home Service Expert, the No. 1 learning resource for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or any other home service niche.

He created The Home Service Expert to share his knowledge with other entrepreneurs so that they can grow their businesses just like he did.

Questions I ask Tommy Mellow:

  • Home services are booming right now – what challenges are being created because of this? 
  • For our home service clients, hiring is their #1 issue currently – what are you doing to address this? 
  •  How are you differentiating A1 Garage Services?
  • SEO – local – map pack – paid ads – direct mail – they are all important. What’s most important to you right now?
  • What are you doing to encourage referrals and reviews?
  • What are you doing offline? 
  • How are you creating an experience above and beyond a service?  

More about Tommy Mellow:

  • More about A1 Garage Services – serving 14 different states
  • Read Home Services Millionaire
  • Listen to Home Services Expert Podcast

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

Original source: https://ducttapemarketing.com/a-look-at-2020-home-services-growth/