Social Media For Accounting Firms: Strategies For 2021

Accountants are always in high-demand, but despite their importance, many companies are under patronized. What’s the problem? Though different businesses obviously face different challenges, for many accounting firms, the biggest barrier to growth is a lack of social media engagement.

If you’re looking for ways to boost your accounting firm’s appeal to clients and new employees alike, it’s time to recalibrate your social media strategy. As we move into 2021, these practices should form the foundation of your social outreach.

Assess Your SEO

SEO isn’t a social media-specific issue, but it is one of the most important professional skills today, and it will directly inform your firm’s success. Furthermore, your social media presence has the ability to either bolster or hinder your firm’s SEO rankings. Ideally, you’d have at least a part-time marketing professional working on your SEO and social media management, but how you proceed on these fronts will depend on the size of your firm, employee skills, and other factors.

Read The Signs

If your accounting firm is going to use social media, then you need to be able to interpret the related data, and that means mastering the analytics. Luckily, this is an area in which, once you’ve learned your way around the tools, accounting firms may have an edge. After all, compared to professionals in other industries, accountants are more likely to be able to spot data trends and interpret social media engagement data, and that will make it easier to spot underperforming content, identify the optimal time to post, and otherwise evaluate KPIs.

Practice Promotion

Because of the ways we all interact with social media today, most companies understand how social media marketing works to attract customers. Social media content isn’t just for customer-facing engagement, however. In fact, it’s a great way to grow your firm by promoting career advancement opportunities.

How can you connect with potential hires on social media? There are several approaches. For example, if your firm is looking to hire more CPAs, you might talk about the benefits of working for your firm. Or, you might highlight support you offer to recent graduates who want to take the CPA exam, such as reimbursement for prep courses or registration fees. You can also use platforms like Facebook to link directly to job postings or profile current employees.

Ensure Your Relevance

One of the major challenges facing accounting firms is that they tend to exist below the radar for the majority of the year. That’s because, unless they’ve got tax prep on the mind, accounting services aren’t a significant priority. That’s not ideal for business, however, especially since accounting firms offer a variety of other valuable services for businesses and individuals, though workloads do tend to be lighter outside of tax season.

Savvy accounting firms can use the offseason to generate valuable content, curate their social media presence, and build relationships that will keep them relevant year-round. Even if your services are of limited value to individuals outside of tax seasons, ensure that your brand stays at front of mind. It’s the best way to boost your client conversion and retention when peak season arrives.

A Complex Skill

Developing a successful social media marketing campaign is a challenging undertaking, and one that takes expertise to do successfully. If your brand hasn’t mastered this process in past years, then, don’t be surprised if it takes some time to get your campaign off the ground.

With time and attention, though, you’ll find that your business reaps the rewards of your new digital presence, both in terms of client growth and talent acquisition, not just during tax season, but in the long-term.

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Outsource These 5 Services to Save Money

In the current climate, where businesses are continually searching for strategies to manage costs while maintaining competitiveness, outsourcing has become a core business function. Even for the budding and large companies, outsourcing is a powerful survival tool due to its numerous advantages, including cost control, reduced labor cost, and increased business efficiencies. 

Statistics have proved that approximately 300,000 jobs are outsourced every year in the US. As a small business owner, you may be cautious when diving into the outsourcing domain. But what can you outsource?

1. IT

One of the business areas you should consider outsourcing is your IT department. Doing so will save you a lot of costs from:

  • Having to recruit extra employees
  • The need to increase the hours for your staff to finish jobs
  • Saving costs in upgrading your systems with new software after each advancement. 

Although your team can handle your current IT solutions, will they be able to do so in the future? Modern IT infrastructure is becoming complex each passing day, from servers to database management services to cryptography; your business may require a whole list of specialists to keep your business systems running without interruption. Seeking managed services in Jacksonville can save you money while providing you with stellar IT solutions.

2. Accounting

Accounting is a fundamental business function you should consider outsourcing. Entrepreneurs who take charge of their small businesses’ bookkeeping needs consider it the most tedious aspect of maintaining the business. 40% of small business owners find accounting and tax preparation as the most stressful part of their management function. Meanwhile, recruiting a full-time accountant is expensive, with an annual median salary of $71,550, while the lowest-earning accounts staff earns at least $55,900.

3. Human Resources

Outsourcing your business’ HR means you can save time to focus on developing your small business. For most small businesses, investing time, cash, and energy in the human resource may appear inefficient. Modest assignments like finance and hours training staff eat into the time you could spend promoting business development.

4. Employees

Per the tax laws and guidelines, payroll may demand a real measure of time and effort to avoid errors, which can be expensive for your small business. There is significantly more to managing employee payroll than computing staff hours and pay-outs. A single mistake can trigger tax assessments and reviews, which may cost your business thousands of dollars. Therefore, it is essential to hire staff outside your business to offer specific services and products usually done by full-time employees. Strategically outsourcing employees won’t just save cost but provide your business with:

  • Skilled expertise
  • Decreased overheads
  • Increased efficiency
  • Reduced labor turnovers

 For example, industries like project management, research analyst, and writing are considered best for freelancing and contracting.

5. Marketing

Your business can earn good leads and enhance its content customer relations with an effective marketing strategy. If you don’t have the financial muscle to recruit an in-house marketing expert, avoid investing your time and resources into creating content, knowing very well it is far beyond your expertise. The smart approach is to outsource.

While you may have to spend some funds when outsourcing, it can help develop your business and save money in the long run. Regardless of your business’ current size, you can still outsource due to freelancers’ and temporary workers’ availability, all thanks to technological advancements.

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4 Ways To Cut IT Costs In 2021

With technology leading the way in all spheres of life, including business, IT is a significant aspect that organizations have to invest wisely in. Without a doubt, IT is a major force that drives digital innovations. It serves as a launching pad for new products and services, as well as creating exposure for the organization. But though investing in IT is excellent, it can be quite costly. Fortunately, here are four ways to cut IT costs for the new year.

Budget Review

Budgets are made to allocate predicted expenses and possible expenditure. Review your budget for the previous year and take a close look at how much was spent on IT and how it was spent. Take into account purchases that were made and what other expenses you are expected to make to ensure that the IT team runs smoothly. If you find that you spent too much on internal IT, consider outsourcing to managed services in Salt Lake City.

Identify which items are needed and rank them in order of need and priority. Also, engage with members of the IT team and find out what they need to operate effectively. Their input will help you to put together a budget that will be cost-effective and benefit the entire organization.

Create An Inventory

An inventory of all your IT equipment will come in handy when putting together a budget. A comprehensive list of what equipment you have and what state they are in will provide you insight into how much you will be spending on IT this year. 

Your equipment may be in varying degrees of wear, and at certain stages, they may not be even functional and will be a drawback to your operations. Now make a list of items to be bought or replaced and arrange them according to your wants and needs. Place the needs higher up on the priority list and let the wants go lower. A fully functional IT department can make do with the needs, and the wants can come later.

Recurring Expenses

Recurring expenses are part of running a successful business, and the IT department definitely has its share. Such expenses may include payments for software license renewals, hosting for your website, cloud storage, and content management systems. Usually, these recurring expenses may not differ much from year to year. 

You can make this a constant in the budget with minor upwards adjustments to cater to increments in payment. If you’re working with external companies providing managed services in Salt Lake City then you will have to communicate with them concerning charges and fees.

Align IT Goals To Business Goals

It makes business sense to align the IT department’s goals to the organization’s overall objective. This ensures that the system will be adapted to focus on objectives that are critical to the business. Make sure that the IT department prioritizes working together with other departments to achieve short-term goals that fit into the overall plans of the organization. This must be planned carefully, and the required budgetary allocations should be made. In the event of any budget cuts, take out long-term objectives, and focus on what is needed at hand. 

IT will continue to spearhead the success of any organization in this modern digital age. Making smart budget allocations to improve the IT department continuously is a substantial investment for the future.

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Weekend Favs January 16

Weekend Favs January 16 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  •– Organize all the docs in a way where people can find them.
  • Teamflow – Teamflow is a virtual office where teams can work, meet and hang out together. It combines video, open spaces, meeting rooms, and tools like docs, whiteboards, video, and images to create a collaborative work space that feels better than working in the office.
  • Zutrix – Zutrix is a unique Google Rank Tracker Suite that built for everyone. You’ll love fancy features of Zutrix and AI-Powered accuracy. Try Zutrix now for Free!

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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Tips to Spot Sophisticated Phishing Scams

We all receive dozens of emails every day. Businesses receive hundreds, maybe even thousands. And although some will be useful and perfectly legitimate, others will be what you would call “spam.” In other words, they are junk emails that are usually trying to sell you something.

And then there are the phishing emails. These are a little different, and whereas standard spam is fairly harmless (if annoying), a phishing email is potentially very dangerous. Essentially, a phishing email is one that attempts to extract personal information from you. It might be your address, your banking details, perhaps a credit card number. 

It could be passwords or PIN codes or your mother’s maiden name. It might be any of these things, and although you would think they’d be easy to spot, these dangerous emails are becoming more and more sophisticated, and they are catching many people off-guard.

Phishing emails are bad news, but they are some signs to look out for that will help you determine whether an email you’ve received is legitimate or not, and you should also check for them before clicking on any links or giving away any information. Read on to find out more.

Errors: Grammar, Spelling & Formatting

Errors within an email are the most obvious sign that something is wrong, and they’re easy for recipients to check, just by reading through the email carefully.

Even if the email looks as though it’s from a real company, one that you use regularly perhaps, if the name is spelled wrong, if there are grammatical errors throughout, if there’s strange spacing or odd paragraphs, then it’s unlikely to be the real deal. A legitimate company will have certain quality controls in place, and it’s highly unlikely an email with numerous errors would ever be sent.

Sender Verification

You need to be sure that the email really came from the company it says it’s from. The quickest way to do this is to look at the email address it was sent from. A real email from a real company would have that company’s name in the tail of the email address. An email from Amazon, for example, would end

Hackers and scammers don’t always have access to sophisticated equipment that would allow them to clone an email, so you’ll more than likely see that the email is from a free account such as Gmail or AOL. Even if the cybercriminal has gone to little more effort and bought a domain, it’s still not going to match up to the real thing, so take a moment to check this out.

Verify Links

It’s the links in these phishing emails that are the most problematic; click on one, and you’ll be taken to a specially created site that is designed to steal your identity and your money. This is why it’s vital to verify any links in these emails.

To do so, hover your mouse pointer over the link and you’ll be able to see exactly where the link is going to take you. Even if the link looks correct, it might be pointing somewhere else.

Don’t Open Attachments

Attachments can be just as problematic as links. They might be Office files (Word or Excel, for example), or PDFs. Sometimes images are attached. It doesn’t matter what the attachment is, unless you’re expecting it, don’t open it.

Are You Expecting It?

If you’re not expecting an email from your bank or an online store or an energy company, or you’ve done nothing to warrant the email being sent to you, it’s likely to be a phishing email trying to extract your information.

Many of these emails will tell you that an order you placed couldn’t be processed, or that you’ve changed some detail of your account and they just need to make sure the details are correct, or something similar. If you’ve not placed an order or changed any details, this email must be considered suspicious.

In other words, if the email doesn’t match an action you’ve taken and you’re not expecting to receive it, delete it.


Scammers are becoming more and more sophisticated in the way they try to con people out of giving away their important, sensitive information, and it can be hard to spot the phishing emails that arrive in your inbox.

By following the above points, you can certainly lower your chances of being scammed, and you can always find companies to train your employees on better cybersecurity safety. 

The post Tips to Spot Sophisticated Phishing Scams appeared first on Social Media Explorer.

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Weekend Favs December 26

Weekend Favs December 26 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Text Optimizer– Text Optimization Tool, to rank higher. Tailor your text to better match search engines’ expectations.
  • beaconstac – Implement QR Code marketing campaigns with Beaconstac’s end-to-end QR Code marketing solution. All-in-one dynamic QR Code generator and management platform.
  • Krisp – Mute background noise in any communication app.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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Mastering the Art of Selling Your Business

Mastering the Art of Selling Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Warrillow

In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer.

Questions I ask John Warrillow:

  • What does this new book add to the conversation about selling your business?
  • If the business is owner dependent, should you have the conversation about selling it?
  • Can you get more for your business than what the market suggests — and how?
  • Is there a perfect time to sell your business? Do people wait too long?
  • As a buyer, did you find that people are very proactive in going out and finding buyers rather than just putting a for sale sign in the yard?
  • Are there special consideration when being acquired or selling to a competitor?
  • What’s a success story that somebody you interviewed or featured in the book that you think really did it right?

More AboutJohn Warrillow:

  • For more about The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
  • For more about


Like this show? Click on over and give us a review on iTunes, please!

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This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

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Why Social Media Is Buzzing About The Antigen Test for Coronavirus

Last December 2019, the city of Wuhan in China was put under lockdown due to the discovery of a new virus that had the potential of killing citizens first by the hundreds and eventually by the thousands. The virus was then identified as SARS-CoV-2 as it spread to different countries and affected major cities worldwide. Soon enough, the virus caused the disease now identified as COVID-19, which is responsible for pushing officials to declare a global pandemic. 

The escalating nature of this pandemic pushed hospital systems past their capacities. COVID-19 affected businesses as countries put their cities on quarantine lockdown, closing down businesses, transferred schools online, forced companies to implement work-from-home structures, and generally interrupted many local economies.  

COVID-19 Testing and Detection

Since the spread of the virus, many countries have implemented new digital solutions to enhance traditional contact-tracing and testing methods to combat the virus’s spread. Thus, virus testing has been one of the most popular topics in social media for months because of varying news, some of which contain inaccurate information.  

Currently, there are two tests to diagnose an active COVID-19 infection:  

  1. Molecular PCR Test  

PCR stands for polymerase chain reaction. It’s a molecular diagnostic test that detects if the virus’s genetic material is active in the human body. These PCR tests are very sensitive and specifically tests for the presence of SARS-CoV-2 or COVID-19. 

  1. Antigen Test 

The antigen test for COVID-19 detects the viral proteins found in the virus. Like PCR testing, antigen tests are very specific for COVID-19 as well. However, it’s crucial to note that they’re not as sensitive. A positive antigen test indicates that a person is infected with the virus and considered contagious. Sumant Vasan, the Marketing Director for Confirm BioSciences, would recommend antigen test kits because they produce faster results and are less expensive than PCR tests. 

How Does The COVID-19 Antigen Test Work? 

People buzz over this test on social media because they don’t fully understand how antigen testing works and how it’s correctly conducted. An antigen is a foreign substance that the human immune system recognizes, which can respond by generating proteins called antibodies. These antibodies specifically recognize specific antigens.  

The nucleocapsid protein is found to be part of the SARS-CoV-2 virus. The antigen tests look for the said protein’s fragments to prove if the virus has infected a person or not.  

Why Are People Discussing Antigen Tests? 

The primary reason why people in social media are making a buzz about the COVID-19 antigen test is because of the possibility of getting a false positive or false negative result and the accompanying repercussions of such readings. The US Food and Drug Administration (FDA) posted an alert for clinical laboratory staff and health care providers regarding this issue. According to the agency, the false results happen when users don’t follow the antigen tests’ instructions for the rapid detection of the virus. 

Generally, antigen tests are only given by healthcare providers to individuals suspected of COVID-19 within a certain number of days upon the appearance of infection symptoms. This is why many medical experts don’t recommend getting the test when you don’t have symptoms, as it can give you a false sense of security. 

Regardless of whether the result is a false positive or negative, either would impact how people would move about in society. Some would be reckless or careless, while others could develop anxiety and other adverse reactions. Endless debates still prevail in all types of media, and it seems that new discourses and arguments will still be produced as long as the pandemic is still around.

The FDA continues to monitor reports regarding these false results, and releases updates and recommendations on the use and performance of the tests from time to time. To prevent unfortunate instances from happening, the Center for Disease Control or CDC has released a guide for antigen tests. It’s essential to follow these guidelines to obtain accurate results when testing for COVID-19.  

Final Thoughts 

COVID-19 indeed disrupted the world in ways humankind never thought would happen in modern times, affecting businesses, healthcare systems, lifestyles, and economies. This is why everyone should follow health and safety protocols and stay informed regarding vaccine development and updates on newer virus spreads. 

Social media is a faster and crucial medium to spread the news and make people aware of situations regarding the coronavirus. However, some people tend to create a negative buzz on specific topics that could spread misinformation. Such actions might affect and taint the real information needed by people. Thus, make it a point to verify their accuracy. Better yet, check the official social media accounts and websites of experts such as the FDA and CDC for the relevant news, reports, and updates.

The post Why Social Media Is Buzzing About The Antigen Test for Coronavirus appeared first on Social Media Explorer.

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How to Lead a Team From Anywhere

How to Lead a Team From Anywhere written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Burkus

In this episode of the Duct Tape Marketing Podcast, I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams

Questions I ask David Burkus:

  • Is there a why now moment that spurred this leading from anywhere concept?
  • Is this really just a great awakening of a new generation to remote work?
  • Isn’t a workplace more than just Zoom meetings?
  • Does using technology to be video present add any value or is it just a gimmicky use of technology?
  • In remote meetings, are you seeing or learning or picking up tips from people for how to conduct these better?
  • Is there any research being done on remote work being a more fulfilling way to live your life?
  • What will the return to office look like?

More About David Burkus:

  • For more about
  • David’s book is: Leading from Anywhere: The Essential Guide to Managing Remote Teams

Like this show? Click on over and give us a review on iTunes, please!

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Why Inclusive Design For Social Media Works

When we look at the
sheer amount of users on social media today, it’s easy to think that everyone
is experiencing these apps the same way. The unfortunate truth is that many
people have disabilities that limit their interaction with various forms of
social media. The World Health
notes that 15% of the world population lives with some
disability. Inclusive design brings the wonder of social media to users who
otherwise wouldn’t be able to experience it. But why does inclusive design work
at all?

Bringing People Together

When you’re planning a social media app,
you’ll need to consider your network’s goals. If your aim in social
media design is to bring people together and bridge gaps, you need
to find a way to help users connect through your medium. TikTok, for example,
uses subtitles on its videos. Video is one of the best ways to connect to
people, and even hearing-impaired users can see video posts. The problem is
that they can’t listen to what’s going on in the recording. Luckily, TikTok
includes subtitles to allow users to view videos and follow along with the
words, even if they’re hearing impaired. This inclusion makes their social
network more accessible, even to those who wouldn’t traditionally be able to
take part in it.

Image Descriptions and Alt
Text Are Useful

If you have users
that may be using the app you created through a screen reader because of issues
with their eyesight, having alt images helps them grasp what’s going on. Social
media networks that have a lot of visual content benefit from including alt
descriptions for their pictures. LinkedIn, Facebook, and Twitter all have
built-in alt image descriptions so that visually impaired users can have a
deep, meaningful interaction with their apps. By reaching out to these
differently-abled users, these networks increase their practical user base.

Develop Easier to Read

While a lot of
people abuse hashtags, they actually have a use in social media sites. Time Camp informs us that hashtags were
initially conceived to
categorize information so that similar posts could be easily found.
The issue with many hashtags is that people use lowercase or uppercase for the
entire thing, making interpretation hard. Automatically designing camel-case
into hashtags would make for a more comfortable interface choice. It also makes
it easier for individuals with reading disabilities to grasp what a hashtag
says from the start. This sort of inclusive design goes a long way towards
helping people get more out of their social media experience.

Inclusive Design is the

When you look at
the world around us, more and more people realize the need for inclusiveness in
our applications and society. We no longer pretend that people who are born or
develop disabilities are lesser people. Social media design needs to reflect
this mindset if it is to remain relevant through the twenty-first century.
Social media should be for everyone, and anything that opens up its wonders to
a broader audience should be encouraged.

The post Why Inclusive Design For Social Media Works appeared first on Social Media Explorer.

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